February 2010 Volume 35 - Number 7
Contents
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| February 07, 2010 373 |
| Heartland RV’s Brand Portfolio Significantly Enhanced by Addition of Fleetwood’s Renowned Towable RV Brands |
| Heartland RV Acquires Towable Trademarks From Fleetwood Enterprises |
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Heartland Recreational Vehicles, LLC (“Heartland”), manufacturer of towable RVs in America, today that it has acquired the remaining active trademarks of the towable brands from Fleetwood Enterprises, Inc. As one of the leading former manufacturers of towable RVs in North America, Fleetwood has some of the most recognized and iconic brands in the industry.
“This is an exciting transaction for Heartland. Fleetwood’s towable brands have long been among the most widely recognized names in the towable RV segment, with loyal customers and an extensive dealer network. By acquiring the trademarks of Fleetwood’s towable products, we will enhance Heartland’s brand portfolio with industry leading names such as Prowler, Pioneer and Wilderness,” said Brian Brady, CEO of Heartland.
Mr. Brady continued, “In the last five years, Heartland has become one of the leading manufacturers of towable RVs and is the third largest manufacturer of fifth wheel RVs in the U.S. Our phenomenal growth and success has given us the financial strength to pursue the acquisition of Fleetwood’s legendary trademarks. We would like to thank our dealers and customers for their continued support of Heartland and we look forward to enhancing our industry leadership by continuing to create great products that our customers love.”
In addition to producing existing Heartland RV brands, the company expects to begin manufacturing towable RVs under the newly acquired brands over the next twelve months. Under the terms of the transaction, Heartland has acquired all active trademarks of the towables RV segment of Fleetwood Enterprises from a bankruptcy proceeding, and Heartland will not assume any liability for warranties or claims relating to existing sold and unsold Fleetwood manufactured products.
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| February 05, 2010 368 |
| Private parks are reporting increases in occupancy from 10 to 30 percent, with many snowbirds extending their stays into March and April |
| Snowbirds are Flocking to Arizona RV Parks in Much Higher Numbers Than Last Winter, According To Park Operators |
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Snowbirds have arrived at Arizona's RV parks in greater numbers than last year, and many are staying longer, according to private park operators and industry officials.
"We're doing extremely well. We're up about 16.5 percent in terms of occupancy," said Wendell Johnson, general manager of Palm Creek Golf & RV Resort in Casa Grande.
And while some snowbirds arrived early, others have booked extended stays well into spring. "We've gotten a sizeable number of three month reservations for February, March and April," he said.
An even more dramatic increase in winter visitors has taken place at
Rincon Country RV Resort in Tucson, which has seen a 30 percent increase in winter visitors since November. "From November on, occupancies have been running steadily higher," said park owner George O'Leary, adding that his current winter business exceeds his 2006 figures by 4 percent.
Park operators attribute the increase to several factors, including a stronger economy, moderate fuel prices, an improving stock market, and a strong Canadian dollar, said Merlin Jones, president of the Arizona Association of RV Parks & Campgrounds.
Jones, who serves as general manager of Eagle View RV Resort in Fort McDowell, said his park has also seen a significant increase in visitors this winter. "It's a lot better than last year," he said. "We're up a good 10 percent. We're still receiving reservations for monthlies for February and March."
Desert's Edge RV Village in Phoenix has also seen an increase in its
snowbird business, both in terms of daily and monthly visitors. "I'm very excited," said park owner Saundra Bryn. "For January, we were up 10 percent over last year. That's wonderful for us."
Not every park has had a significant, but in this economy, even modest gains are welcome.
"We're pleasantly surprised this year," said Jim Beach, general manager of National Mobile Development, which owns Mesa Spirit RV Resort in Mesa. "We're not phenomenally up. But we're up a couple of percent." About 60 percent of Mesa Spirit's RV sites are allocated for transient RVers, with the balance being by snowbirds who spend the winter in park models.
The Arizona Association of RV Parks and Campgrounds represents private campgrounds and RV parks and resorts across the Grand Canyon State. For help locating industry sources, statistics and other information about camping trends in Arizona, please contact Merlin Jones at (480) 789-5316 or email him at mjones@fmyn.com. Additional information on Arizona parks is available at www.azrvparks.com. Contact information for the parks referenced in this release is provided below:
- Desert's Edge RV Village, Phoenix, Saundra Bryn, (602) 672-8263 or [ e-mail ]
- Eagle View RV Resort, Fort McDowell, Merlin Jones, (480) 789-5316 or [ e-mail ]
- Mesa Spirit RV Resort, Mesa, Jim Beach, (480) 830-0338 or [ e-mail ]
- Palm Creek Golf & RV Resort, Casa Grande, Wendell Johnson, (800) 421-7004 or [ e-mail ]
- Rincon Country RV Resort, Tucson, George O'Leary, (520) 886-8431 or [ e-mail ]
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| February 04, 2010 365 |
| King's Campers Celebrates 20th Anniversary |
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King’s Campers, is proud to announce that 2010 is the company’s 20th Anniversary. Family owned and operated by owners Ron, Mike, and Mark Gajewski and Les Stankowski, King’s Campers has become the North Central Wisconsin Area’s leader in the RV sales and service industry. These families together forged a company that has become synonymous with above-and-beyond customer care, dedication, integrity, and honesty.
The Gajewski’s and Stankowski’s are hard working and dedicated Wausau families that have taken a very small company originally established in 1967 by Ron Gajewski (then turned over to Roger King in 1972) located on Wausau’s West side to extraordinary growth since they re-purchased the business in 1990. Their “can do” approach to all things work related brought them to a cornerstone within 5 years of ownership; relocation. The families recognized the Wausau area’s future population development and took the innovative step of relocating the business to what was once an abandoned building located at 5507 Lilac Ave, Wausau in 1995. This location was seen by King’s Campers owners as a property that would provide them with the utmost visibility and also would provide the opportunity for expansion to better serve a growing population. As a result of this vision and drive, King’s Campers now covers 5 acres of new and pre-owned products and includes 12 service bays to repair or service any make or model RV. With approximately 40% of sales from out of state customers, Wausau is now on the “favorites menu” for GPS systems around the country.
Ron Gajewski, General Manager for King’s Campers stated, “Reaching this mile stone in our company’s history is a fantastic achievement. Twenty years has gone by so quickly, and yet at the same time, it feels like forever. So many things have happened in those years. But truly the best part is the customers. I’ve met so many wonderful people through this job. It’s just been a wonderful experience. I’m an engineer by trade and a sales person by choice because I really enjoy working with and meeting folks.”
“This anniversary is a true testament to our owners and staff. “ John Gajewski, Sales Manager added. “I truly appreciate all of them. They’ve all worked together to make this company what it is today. We all should be very proud of all the achievements King’s Campers has earned over the years. In looking ahead, we can easily look back to see what we’ve done right and use that experience to help us improve all aspects of our operation, to include continued partnering with quality manufacturers, and providing above-and-beyond service.”
King’s Campers is the North Central WI Area’s leader in RV sales and service. Selling KZ, Open Range, Salem, Tiffin, and Winnebago RV’s and servicing all RV makes and models. King’s Campers has been locally owned and operated since 1990.
Source King's Campers
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| January 30, 2010 364 |
| Jayco Jay Flight and Starcraft Autumn Ridge Travel Trailers Receive Gold Level Rating |
| Jayco Products Receive Green Certification From Independent Agency |
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Jayco's Jay Flight and Starcraft Autumn Ridge travel trailers have been "green certified" by TRA Certification, Inc., an internationally accredited certification organization. The Jay Flight and Autumn Ridge travel trailers were awarded a Gold Level Performance Rating, making Jayco and Starcraft among the first RV manufacturers recognized for building products with green manufacturing processes and materials.
There are four levels of TRA's green rating for RV manufacturers: Bronze, Silver, Gold and Emerald. The Jay Flight Autumn Ridge travel trailers achieved Emerald ratings in three out of five categories (water efficiency, indoor environmental quality, and operation and maintenances) and Gold ratings in the other two categories (resource efficiency and energy efficiency).
Tom Arnold, president of TRA Certification Inc. in explaining the green RV concept, said, "A green RV incorporates environmental considerations and resource efficiency into every step of the development and manufacturing process. The design, construction and operation of a green RV focus on energy and water efficiency, resource-efficient RV design and materials, and indoor air quality."
"Jayco is proud that our Jayco and Starcraft brands are among the first to be named gold-level green certified products," said Sid Johnson, Jayco's director of marketing. "It is one thing to say you are a "green" company but it is an entirely different standard when your company is certified green by an independent testing firm. Operating as a good corporate citizen has always been the Jayco way of doing business. Paying attention to environmental standards and being efficient with resources are just a couple of the ways we can demonstrate that responsibility."
Johnson stated that other Jayco and Starcraft products have yet to be tested and will be going through the same process in the near future.
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| January 28, 2010 362 |
| Bigfoot RV Under New Ownership |
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Bigfoot RV is under new active ownership, and will soon be providing parts, service and new products to the North American RV
market from its facility in Armstrong, BC, Canada.
In a news release, the new management said, "Our experienced Bigfoot staff & management have a long term dedication to the
Bigfoot experience. We are committed to the Bigfoot Tradition, and look forward
to taking Bigfoot RV’s into the future with new and refreshed products proudly
built upon the solid foundation of Bigfoot’s unmatched quality, design &
customer experience. Our focus as we begin production of our world class RV’s
will be maintaining the carefully designed & well-built products that Bigfoot is
known for."
In addition to providing parts & service for existing Bigfoot RV’s the new management says it will soon
begin production of Truck Campers & Travel Trailers, with updated offerings
selected from Bigfoot’s most popular models. The company is seeking to establish
distribution outlets in both Canada & the USA and will provide details regarding
product availability as soon as they are confirmed.
For future updates regarding operational and product details please visit
www.bigfootrv.com.
Source Bigfoot Industries, Inc.
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Heartland RV Acquires Towable Trademarks From Fleetwood Enterprises Heartland Recreational Vehicles, LLC (“Heartland”), manufacturer of towable RVs in America, today that it has acquired the remaining active trademarks of the towable brands from Fleetwood Enterprises, Inc. News Posted Feb 07, 2010
Snowbirds are Flocking to Arizona RV Parks in Much Higher Numbers Than Last Winter, According To Park Operators Snowbirds have arrived at Arizona's RV parks in greater numbers than last year, and many are staying longer, according to private park operators and industry officials. News Posted Feb 05, 2010
King's Campers Celebrates 20th Anniversary King’s Campers, is proud to announce that 2010 is the company’s 20th Anniversary. News Posted Feb 04, 2010
Jayco Products Receive Green Certification From Independent Agency Jayco's Jay Flight and Starcraft Autumn Ridge travel trailers have been "green certified" by TRA Certification, Inc., an internationally accredited certification organization. News Posted Jan 30, 2010
Bigfoot RV Under New Ownership Bigfoot RV is under new active ownership, and will soon be providing parts, service and new products to the North American RV
market from its facility in Armstrong, BC, Canada. News Posted Jan 28, 2010
- Strong Consumer Attendance At RV Shows Another Good Sign For Economy
A spike in attendance at RV shows around the country could be yet another indicator that the RV industry – and America’s economy – are headed for growth in 2010. News Posted Jan 23, 2010
- New Go RVing TV Spots Launch February 12 - 14
An expansive $8.25 million media plan for 2010, designed to reach prospects with a wide variety of interests and media habits, will give the “Go Affordably. Go RVing” campaign broad exposure at a pivotal time in the industry’s recovery through television, print and online media. News Posted Jan 23, 2010
Bates International Announces Affiliation with Equity LifeStyle Properties, Inc./Thousand Trails Sandra Bate, president and CEO of Bates International Motor Home Rental Systems, Inc., a leading recreational vehicle (RV) brand in North America, announced that Bates International has affiliated with Equity Lifestyle Properties, Inc. (ELS), a company that owns and operates resort communities in the United States and British Columbia, including Thousand Trails, to offer the "Ready Camp Go" program to all of its RV rental customers. News Posted Jan 23, 2010
AL-KO Completes Installation of State of the Art CNC Equipment AL-KO Kober Corporation completed the installation of new, state of the art, CNC equipment to machine axle, hub, and drum components. The total investment exceeds $3,000,000 and will generate more than 20 jobs. News Posted Jan 16, 2010
Lazydays Adds Monaco RVs to its Family of Motorhomes Lines Since opening for business in 1976, Lazydays has strived to provide the perfect RV purchase and ownership experience by treating both their customers and business partners as members of their family. News Posted Jan 14, 2010
Go RVing Goes Courtside in NCAA Games Go RVing has tipped off a new college basketball sponsorship for 2010 featuring courtside signage at nationally televised games on ABC, ESPN and ESPN2. News Posted Jan 09, 2010
- Go RVing Media Budget Will Be $8.25 Million
Higher RV shipments being forecast by the University of Michigan for the new year will allow Go RVing to spend $8.25 million on media in 2010 - approximately half of the 2007 budget but much more than double the 2009 budget. News Posted Jan 09, 2010
- Encouraging Report on Camping at State Parks
The National Association of State Park Directors has released a brand new survey of state parks that has some very encouraging news News Posted Jan 05, 2010
- Thor Loans $10M to FreedomRoads LLC RV Dealer Network
Thor Industries Inc. is loaning $10 million to the owners of one of its RV dealer networks. News Posted Dec 30, 2009
Navistar's Maxxforce Big Bore Engines Garner Rave Reviews With a full year in the marketplace and more than 5,200 units built, Navistar’s (NYSE: NAV) MaxxForce® 11- and 13-liter big bore heavy-duty diesel engines are providing customers with a new level of performance, drivability and fuel efficiency. News Posted Dec 19, 2009
- Beaudry RV Prepares for 2010
On December 15, 2009 Beaudry RV announced a reduction in force for both of their Arizona locations. Between the two dealerships, Beaudry RV released a total of 51 employees. However, with over 100 current employees, Beaudry is still the #1 employer of RV Retail and Service personnel in the state of Arizona. News Posted Dec 18, 2009
Industry Optimism, Innovative New Products On Display at RVIA’s National RV Trade Show RVIA’s upbeat trade-only National RV Trade Show, held in Louisville December 1-3, is one more sign of the industry’s recovery from reduced shipments due to the recession, tight credit markets and historically low consumer confidence. News Posted Dec 17, 2009
- Airstream Increases Production to Meet Market Demand; Doubles Travel Trailer Output in Five Months
Airstream, a leading RV manufacturer in North America, announced that it has increased its production by 25% since October in order to meet growing market demand. Furthermore, the company is scheduled to expand production by another 25% in January. News Posted Dec 14, 2009
RVIA’s Coon Delivers Positive Industry Forecast at Outlook 2010 After a stormy year, an enthusiastic audience of 1,000 cast an optimistic eye to the future of the RV industry at the Dec. 1 “Outlook 2010: Let the Sun Shine” kickoff breakfast to the 47th Annual National RV Trade Show in Louisville. In a presentation titled, “Radiant, Relevant, and Ready,” RVIA President Richard Coon reported that the RV industry is primed and ready for recovery. News Posted Dec 03, 2009
- Go RVing Introduces New TV Spots for 2010
Innovative, animated television commercials with the same timely “Go Affordably, Go RVing” theme as the print ads and a bold new look and theme song are expected to capture a new audience for Go RVing in 2010. News Posted Dec 03, 2009
Go RVing Media Budget to Double for 2010 Anticipated growth in recreation vehicle production will enable Go RVing to invest twice as much in advertising in 2010, further boosting the momentum of industry recovery. News Posted Dec 03, 2009
- Industry Image and Post-Recession Consumer Examined at “Outlook 2010: Let the Sun Shine”
RVIA’s public relations team discussed how its efforts helped keep RVing’s image strong in the media this year and delivered a detailed analysis of the post-recession consumer at “Outlook 2010: Let the Sun Shine,” the Dec. 1 kickoff event to the 47th Annual National RV Trade Show. News Posted Dec 03, 2009
Judge orders liquidation of Country Coach Country Coach CEO Jay Howard went to court Wednesday hoping to negotiate survival of his company. He ended up bargaining for access to his own office at the Junction City plant. News Posted Nov 27, 2009
Peter Albano Succeeds Ron Wheeler as RV Dealers International Convention/Expo Chairman Peter Albano of American RV in Olive Branch, MS, will succeed Ron Wheeler of Wheeler Advertising in Arlington, TX, as chairman of the RV Dealers International Convention/Expo Committee. The convention is sponsored by RVDA -- the National RV Dealers Association and RVDA of Canada. News Posted Nov 25, 2009
Norcold Celebrates 50th Year as Industry Innovator Founded in 1959 to manufacture and sell specialty refrigerators for the RV and marine industries, Thetford Marine's Norcold brand is proud to celebrate its 50th anniversary. Selling more than three million refrigerators/freezers worldwide, Norcold strives to exceed the needs of a demanding marketplace. News Posted Nov 24, 2009
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RVIA Honors Thor Chairman Wade Thompson |
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RV Makers Adopt California’s Tough Formaldehyde Emissions Limits Nationwide |
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Exposure to Wilderness Water Increases Risk of Contracting Waterborne Illnesses |
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MARTIN FLORY GROUP AND RED OAK MARKETING FORM ALLIANCE |
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Coachmen placing new emphasis on West Coast |
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RVRA Members Expect 2008 RV Rentals to Be Better Than 2007 |
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FBI Requests Your Help |
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Help The Federal Highway Trust Fund |
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Go RVing Goes Interactive |
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Homeland Integrated Security Systems, Newell Coach to Launch Cyber Tracker Pilot Program |
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Riegel to Speak at Special General Session at RVDA Convention |
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Winnebago Industries Is Canada's Top Selling Motor Home Manufacturer |
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Four Winds Intentional to host a Dealer Open House for 2009 product launch |
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Coachmen grabs market share |
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Look to RVs for Affordable Vacations, Despite High Fuel Costs |
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Coleman and Denver Schoolteacher to Climb Summits of 50 States in 50 Days |
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Winnebago Industries Motor Home Earns Best Buy Rating From Consumers Digest |
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New Online Membership Directory and Resource Guide |
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Coleman Provides Solution for Disposal of Single-Use Propane Cylinders |
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Survey Shows RV Owners Are Adjusting to Higher Fuel Costs |
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Pilgrim Provides Versatile Intervac Vacuum Systems |
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Recreational Vehicle Manufacturers Congratulated for Environmental Achievement |
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RVIA Responds to RPTIA Claims on Larger Travel Trailers |
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‘Green’ Revolution |
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American Recreation Coalition's Podcast Project Selected |
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Norcold Recalls RV Refrigerators Due to Fire Hazard |
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RV Logic attains QuickBooks “Gold Developer” Certification |
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Workhorse Mourns the Passing of One of its Founding Leaders, John Margalski |
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Go RVing Launches “Fan Page” on Popular Website Facebook |
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Pilgrim International announces Increase in RV Production |
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RVDA Board of Delegates Reviews Association Priorities |
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RV-C Information Available Through RVIA.org |
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Coachmen to Produce ADA Compliant Low Floor for Arboc Mobility LLC |
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Jenny Brueske Takes on Role of Regional Sales Manager |
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Go RVing Special Interest Ads Target Prime Markets |
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Detroit Chassis Selects Kirk Alston as |
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RVDA Board of Directors Revise Association Strategic Goals |
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Coach-Net launching Motorsports Advantage to help RVers enjoy the races |
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RVIA Keeping Show Space Rates, Membership Costs in Check |
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RVIA Adopts New CARB Formaldehyde Standard |
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RVIA President Richard Coon Upbeat in Annual Meeting Remarks |
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Four Winds International Receives Best Buy Recognition From Consumers Digest |
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Western RV Manufacturer Closes |
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FreedomRoads RV Ranked #1 Overall RV Retailer |
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Coachmen RV Group offering 4.99 percent financing on Class A motorhomes |
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Carriage Posts Best Month in 39-Year History |
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Cruise Canada RV Rentals and Sales Celebrates 20 Years in the Canadian Motorhome Business |
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Carriage Results from Louisville - Increased Production Plans |
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RVDA appeals to lenders to cut rates in the RV industry |
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2008 RV Dealers International Convention/Expo |
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