July 2015
Volume 39 - Number 12


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Carefree RV

June 16, 2015 3174
Winnebago Takes Top Spot in Class B Van Sales for the Year

by Winnebago Industries, Inc.


Click Illustration for Larger Image

FOREST CITY, Iowa -- Winnebago Industries, Inc. (NYSE: WGO), has surged to become the top manufacturer in Class B van retail sales for the year, according to information released by Statistical Surveys Inc. (SSI).

Through April 2015 year-to-date results released by SSI, Winnebago's Class B touring coaches are the leaders in the category with a 30.6 percent market share.

"We are extremely pleased to be the leading manufacturer in this category of recreation vehicles," said Winnebago Product Manager Russ Garfin. "Winnebago's line of Class B Touring Coaches offer versatility and style in an agile ride that is perfect for anyone from outdoor enthusiasts to weekend travelers."

Winnebago's line of Class B touring coaches features the TravatoTM and Era®.

The Travato is a recreation support vehicle, ideal for biking, kayaking and all outdoor activities. Built on the fuel-efficient and highly maneuverable Ram ProMaster® chassis, the Travato makes the most of every square inch of space with convenient storage, and features BluetoothTM connected entertainment systems that are integrated into precision-manufactured cabinetry and contemporary finishes. Available features include bike and kayak racks, an exterior sound system and a screen door.

The Travato offers two floor plans, the 59G and 59K. More information about the Travato can be found at http://winnebagoind.com/products/class-b/2016/travato/overview

The Era is the most affordable Mercedes-Benz® Sprinter van camper among the leading brands in North America. Designed for ease and practicality, the Era embodies what the avid traveler desires: impressive fuel economy, cutting edge technology like the Rand McNally RV GPS system, fully equipped galley with Corian® countertops and innovative sleeping -- all in a compact, 24-foot package.

The Era offers three floorplans, the 70A, 70C and 70X. Additional information about the Era and its floorplans can be found at www.winnebagoind.com/products/class-b/2015/era/overview

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June 09, 2015 3171
Dometic Debuts Indiana Lab for Development of Cleaning, Sanitation Products

by Dometic Group

Dan Smith

ELKHART, Ind. –– Dometic Group has debuted its new in-house chemical development and testing laboratory in LaGrange, Ind. The LaGrange team, led by veteran chemical engineer Dan Smith, is focused specifically on engineering and testing innovative cleaning and sanitation products for the recreational vehicle aftermarket.

Dometic-Elkhart-Chem-Lab-Dan-Smith-V1“The LaGrange innovation center is an exciting step forward for Dometic as it expands its focus on inventing and testing the industry’s most robust cleaning and sanitation products. The LaGrange lab is not only designing new comfort products, it is also ensuring that each and every product is highly effective and environmentally friendly,” said Smith. “While in the past, Dometic has marketed products through partnerships with other vendors, moving forward everything we release to the market will be an original Dometic formula.”

Smith has been given free rein in establishing the processes for the LaGrange innovation center, which is setting milestones in manifold ways, including creating new industry standards and competitive benchmarking. He’s also breaking ground by establishing methods and processes that use RV-specific products, materials and situations to gauge a product’s effectiveness.

“While other companies conduct generalized soil removal tests, those protocols and methods don’t test what works on, for instance, actual pet stains on carpets, or tree sap stains on RV awnings,” said Smith. “We are testing our cleaning products in the same way they will be used. For instance, if a cleaning product is going to be used on an awning, we’re testing it on an awning instead of something else.”

Dometic is placing a renewed emphasis on sanitation products, a segment which represents a significant annual expenditure among recreationists. The company understands that it is critical for RVers to have products that effectively break down effluent and help maintain function of those specialized tank systems at extreme temperatures, so real-use testing is part of that process as well, Smith said.

“We’re trying to make it as lifelike as possible with practical application and functional testing, so yes, we test on human waste here,” he stated. “It’s the only way to ensure a product will provide the consumers with the same positive results. Another priority for us is for our solutions to be effective while environmentally friendly. We are scientifically very serious about that.”

Some of the lab tests on Dometic cleaning products have been filmed and posted on the company’s web site, as part of the Expert’s Corner collection of videos that demonstrate the company’s products in action. Another video provides an introduction by Smith with a tour of the lab.

The testing and development going on in this lab make it a brand-new initiative and facility, and not just for Dometic Americas but among all the corporation’s divisions – which makes Smith a worldwide go-to guy.

“If there’s really any chemical question globally having to do with RV, as well as marine consumables, it’s directed to this lab,” he related. “We have our main projects, but we’re always getting questions, sometimes oddball stuff that nobody else has an answer for. Sometimes we know the answer and sometimes we don’t, and if we don’t, we try to find a way to test it and find out from a scientific standpoint but with a real-life perspective.”

Dometic has proven to be an ideal employer for Smith; they’ve trusted his recommendations and provide liberal flexibility, a magic combination for a scientist who’s curious by nature and enjoys conducting experiments for a living.

“Some people call it an art and a science; it really is both. You take scientific principles and hypothesize on what you think is going to work, and then test it to see if you have something,” he said, adding that he rather enjoys it when the results surprise him. “With chemicals, you never quite know what’s going to happen.”

Those surprises don’t always happen in the lab – one came in the marketplace with the new Premium Awning Cleaner. “We got a huge response from RV dealers, which I didn’t quite expect in this way. They weren’t just wanting to sell the product; they wanted to use it themselves to clean up trade-ins for resale,” Smith related. “They were having a hard time finding something that really works and this product fit that need – it was an application that we didn’t foresee.”

Smith will conduct some in-field experimentation this year during an early-summer camping trip with his wife, their three small children and the family dog – a hands-on test subject for the Pet Stain & Odor Eliminator – in the Dometic RV, a Type C motorhome decked out with Dometic appliances and systems.

He looks forward to putting ideas and observations from his great-outdoors experience into his test tubes and notebooks when he gets back into the lab afterward, saying, “If you’re going to develop a great product for the market, you have to feel, eat and breathe the market.”

Doug Curtis, Dometic VP of Marketing for the America, added: “The LaGrange lab is another key component of Dometic's ongoing focus to engineer innovative comfort solutions that meet the needs of people when they're on the move away from home. This ‘mobile living community’ can count on Dometic to provide the highest quality, most effective products to keep their environments clean and comfortable.”

[ Back ]

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June 09, 2015 3170
Dometic Debuts Indiana Lab for Development of Cleaning, Sanitation Products

by Dometic Group

Dan Smith

ELKHART, Ind. –– Dometic Group has debuted its new in-house chemical development and testing laboratory in LaGrange, Ind. The LaGrange team, led by veteran chemical engineer Dan Smith, is focused specifically on engineering and testing innovative cleaning and sanitation products for the recreational vehicle aftermarket.

Dometic-Elkhart-Chem-Lab-Dan-Smith-V1“The LaGrange innovation center is an exciting step forward for Dometic as it expands its focus on inventing and testing the industry’s most robust cleaning and sanitation products. The LaGrange lab is not only designing new comfort products, it is also ensuring that each and every product is highly effective and environmentally friendly,” said Smith. “While in the past, Dometic has marketed products through partnerships with other vendors, moving forward everything we release to the market will be an original Dometic formula.”

Smith has been given free rein in establishing the processes for the LaGrange innovation center, which is setting milestones in manifold ways, including creating new industry standards and competitive benchmarking. He’s also breaking ground by establishing methods and processes that use RV-specific products, materials and situations to gauge a product’s effectiveness.

“While other companies conduct generalized soil removal tests, those protocols and methods don’t test what works on, for instance, actual pet stains on carpets, or tree sap stains on RV awnings,” said Smith. “We are testing our cleaning products in the same way they will be used. For instance, if a cleaning product is going to be used on an awning, we’re testing it on an awning instead of something else.”

Dometic is placing a renewed emphasis on sanitation products, a segment which represents a significant annual expenditure among recreationists. The company understands that it is critical for RVers to have products that effectively break down effluent and help maintain function of those specialized tank systems at extreme temperatures, so real-use testing is part of that process as well, Smith said.

“We’re trying to make it as lifelike as possible with practical application and functional testing, so yes, we test on human waste here,” he stated. “It’s the only way to ensure a product will provide the consumers with the same positive results. Another priority for us is for our solutions to be effective while environmentally friendly. We are scientifically very serious about that.”

Some of the lab tests on Dometic cleaning products have been filmed and posted on the company’s web site, as part of the Expert’s Corner collection of videos that demonstrate the company’s products in action. Another video provides an introduction by Smith with a tour of the lab.

The testing and development going on in this lab make it a brand-new initiative and facility, and not just for Dometic Americas but among all the corporation’s divisions – which makes Smith a worldwide go-to guy.

“If there’s really any chemical question globally having to do with RV, as well as marine consumables, it’s directed to this lab,” he related. “We have our main projects, but we’re always getting questions, sometimes oddball stuff that nobody else has an answer for. Sometimes we know the answer and sometimes we don’t, and if we don’t, we try to find a way to test it and find out from a scientific standpoint but with a real-life perspective.”

Dometic has proven to be an ideal employer for Smith; they’ve trusted his recommendations and provide liberal flexibility, a magic combination for a scientist who’s curious by nature and enjoys conducting experiments for a living.

“Some people call it an art and a science; it really is both. You take scientific principles and hypothesize on what you think is going to work, and then test it to see if you have something,” he said, adding that he rather enjoys it when the results surprise him. “With chemicals, you never quite know what’s going to happen.”

Those surprises don’t always happen in the lab – one came in the marketplace with the new Premium Awning Cleaner. “We got a huge response from RV dealers, which I didn’t quite expect in this way. They weren’t just wanting to sell the product; they wanted to use it themselves to clean up trade-ins for resale,” Smith related. “They were having a hard time finding something that really works and this product fit that need – it was an application that we didn’t foresee.”

Smith will conduct some in-field experimentation this year during an early-summer camping trip with his wife, their three small children and the family dog – a hands-on test subject for the Pet Stain & Odor Eliminator – in the Dometic RV, a Type C motorhome decked out with Dometic appliances and systems.

He looks forward to putting ideas and observations from his great-outdoors experience into his test tubes and notebooks when he gets back into the lab afterward, saying, “If you’re going to develop a great product for the market, you have to feel, eat and breathe the market.”

Doug Curtis, Dometic VP of Marketing for the America, added: “The LaGrange lab is another key component of Dometic's ongoing focus to engineer innovative comfort solutions that meet the needs of people when they're on the move away from home. This ‘mobile living community’ can count on Dometic to provide the highest quality, most effective products to keep their environments clean and comfortable.”

[ Back ]

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June 05, 2015 3169
Blue Ox Awards Three Academic Scholarships

by Blue Ox

Janae Kubik (left), Rachel Schopke (center), Sydney Heineman (right)

PENDER, Nebr.-Three 2015 Pender High School graduates were awarded scholarships as part of a Blue Ox Academic Scholarship program, according to Blue Ox President and CEO Ellen Kietzmann.

This year's honorees include:

Janae Kubik, daughter of Blue Ox Associate Todd Kubik and his wife Dawn from Pender, graduated with a 3.70 Grade Point Average (GPA). Janae will attend Wayne State College with a major in Pre-Physician Assistant.

Rachel Schopke, daughter of Paul and Janet Schopke from rural Pender, graduated with a 3.78 GPA. Rachel will attend University of Nebraska at Kearney, with a major in Pre-Nursing.

Sydney Heineman, daughter of Matt and Krista Heineman from rural Thurston, Nebraska, graduated with a 3.82 GPA. Sydney will attend University of Nebraska at Lincoln with a major in Journalism/Advertising with a minor in Public Relations.

In order to qualify for a Blue Ox Academic Scholarship, students must submit an application letter and are awarded scholarships, as determined by a selection committee comprised of Blue Ox officers, based upon on the following criteria:

  • Scholastic aptitude: a minimum GPA of 3.0 plus ACT/SAT scores
  • Participated in extra-curricular and community activities
  • The quality of the student's application letter
  • Financial need
  • A 3.0 GPA must be maintained while attending college.

Dependents of Blue Ox associates graduating from Pender High School or other regional high schools and all Pender High School graduates are eligible to apply for a Blue Ox Academic Scholarship.

Dependent students of Blue Ox employees may attend a technical college or any accredited institution that offers a four-year degree. Non-dependent graduates of Pender High School must attend an accredited institution offering a four-year degree.

Kietzmann said, "I, along with the entire Blue Ox team, congratulate this year's scholarship winners. Although we lost our former President and CEO Jay Hesse last year, the Blue Ox Academic Scholarship has been and will continue to be an important part of Jay's legacy.

"Jay always believed in giving back to his community, and our scholarship program is one of the many ways he demonstrated that responsibility."

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June 02, 2015 3166
Winnebago's Travato Makes Its Debut at the Gopro Games

by Winnebago Industries, Inc.

FOREST CITY, Iowa, -- It's estimated more than 56,000 GoPro Mountain Games spectators will get a firsthand look at the coach that's perfect for its outdoor attendees - the flame red Travato.

Winnebago Industries, Inc. (NYSE:WGO), a leading United States (U.S.) recreation vehicle manufacturer, will be displaying the Travato 59G at the GoPro Mountain Games June 4-9 in Vail, Colorado. The Travato is the perfect motorhome for outdoor enthusiasts and offers a rear bed that conveniently folds up for storing bikes and other outdoor accessories.

This is the first time Winnebago has displayed at the nation's largest celebration of adventure sports, music and mountain lifestyle.

"We are excited to bring the Travato to this core group of outdoor enthusiasts," said Russ Garfin, Product Manager. "We truly feel the Travato is the perfect fit for these games and we know we'll impress many in attendance with this versatile basecamp."

The Travato will be parked in Gear Town, among other notable vendors, and will be outfitted with top-of-the-line Jackson kayaks.

Both professional and amateur athletes from around the world participate in the games - now in their 14th year. Events include a mountain bike race up Vail Mountain and rafting on the whitewater of Gore Creek in Vail Village.

"Eighty-four percent of attendees consider themselves 'outdoor enthusiasts' and that's exactly who we are targeting with this coach," Garfin added. "This is the perfect venue for us to showcase the Travato and its functionality."

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May 28, 2015 3161
American Coach Unveils All-New "VIP" Delivery Center for Owners

by American Coach

DECATUR, Ind. -- American Coach announced that it has recently relocated and renovated an all-new "VIP" Delivery Center for American Coach owners to take delivery of recently purchased motorcoaches. The "VIP" area has been relocated from the American Coach corporate production facility to a new location inside the Allied Recreation Group Parts and Service Center at the corner of 28th and Commerce Drive in Decatur.

"We are pleased with the transition into our all-new "VIP" Delivery area," said Lenny Razo, director of sales. "Our owners have always received a superior commitment to personalized attention. At the new location, our owners will experience the same professional attention but in a more comfortable and spacious environment that is conducive to providing a comprehensive introduction to their new motorcoach. Our team is excited."

An Allied Recreation Group branded retainer provides access to a designated customer lounge in the "VIP" area for American Coach guests. Two parallel bays offer a luxurious environment for VIP coach tours and introductions.

There is adequate space for owners to park their old and new coaches indoors to transfer belongings from one to the other while avoiding rain, snow or high winds.

The all-new "VIP" area features a personalized welcome greeting at the entrance of the center. Inside is a comfortably-arranged living area where owners may socialize and relax prior, during and following their "VIP" introduction in a quieter, less populated location. A coffee bar, high-speed WiFi, a television and luxury furnishings are all part of the whole experience.

Razo added, "We think owners will really enjoy the new "VIP" area. We wanted to make it truly inviting. The area is so luxurious that even the coach gets parked on a giant rolled-out red carpet."

The address for the new "VIP" Delivery Center is 1010 W. Commerce Drive, Decatur, Indiana 46733. Hours of operation are 9 a.m. - 5 p.m., Monday through Friday.

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May 22, 2015 3157

Winnebago, Jellystone Parks, and RVTrader.com partner to offer free summer vacation packages

Four Camping Enthusiasts Will Win a Week's Stay at a Jellystone Park Camp-Resort in the New Winnebago Brave

by Winnebago Industries, Inc.


Click Illustration for Larger Image

MILFORD, Ohio, -- As part of the exciting new "Brave the Summer with Yogi Bear!" promotion, families across the U.S. will have four different chances to win a 7-day, 6-night vacation at the Jellystone Park of their choice in a 2015 Winnebago Brave.

The Brave/Tribute Class A motorhome was recently featured as the "RVBusiness 2015 RV of the Year." The 32-foot unit features bold retro styling, a powered StudioLoft bed, and powered patio awning. Winners will receive the exclusive opportunity to stay for a week in the Brave unit at their favorite Jellystone Park, where they can enjoy amenities like swimming pools, mini-golf, arcades, and dozens of family-friendly activities. The Brave will be delivered to the chosen Jellystone Park where the lucky winners can begin their summer vacation.

The promotion, running from May 20 to August 20, is made possible through a partnership between Yogi Bear's Jellystone Park Camp-Resorts, Winnebago Industries and RVTrader.com. "We wanted to not only create awareness of our brands but promote the camping lifestyle. Camping is an affordable way for families to travel and have fun together," stated Michele Wisher, director of marketing for Jellystone Parks.

"We hope this promotion encourages people to learn more about the camping and RV lifestyle," commented Christine Knapp, partnership & affiliate marketing manager for RVTrader.com.

In addition to the summer vacation grand prizes, ten weekly giveaways will be awarded to randomly selected registrants. The winners will each receive an array of prizes, including a Jellystone Park beach towel and bag, a Winnebago key chain and tumbler, and an RVTrader.com cooler, valued at $70.

"Winnebago is thrilled to partner with Jellystone Parks and RVTrader.com for this exciting promotion," said Kelli Harms, marketing and PR manager for Winnebago. "This is a great opportunity to enjoy the outdoors in a Winnebago Brave at a family-friendly Jellystone Parks campground."

A grand prize winner will be randomly drawn on the last Friday of each month during the contest, including June 26, July 31 and two winners on August 31. Winners will have one year to redeem their camping vacation, subject to park availability.

To participate in the "Brave the Summer with Yogi Bear!" promotion, simply visit www.BravetheSummer.com and fill out the online entry form. Rules apply.

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May 21, 2015 3155
Workhorse to Re-enter RV Chassis Market

by Workhorse Group Inc.

CINCINNATI, Ohio, -- Workhorse Group Inc. (OTCQB: WKHS) announced plans to re-enter production of RV chassis at the Workhorse Union City, IN plant.

Workhorse has been recognized as a leader in RV Chassis throughout the strong RV marketplace of the mid-2000s. The Recreation Vehicle Industry Association estimates RV volume was nearly 33,000 units per year in 2007, dropping to 5,900 units in 2009, and has been on a steady incline, with Class A Motorhome 2014 volume of over 21,800 units per year.

The steady growth back to strong current RV volumes, coupled with industry demand and interest, has resulted in the Workhorse brand re-entering the RV Chassis Market.

"Our RV manufacturing customers have always relied on the dependability and performance of the Workhorse RV chassis," said Stoney Steenekamp, President of AMP Trucks Inc., a subsidiary of Workhorse Group Inc. "Today, we believe the RV market is strong once again. With the growing demand we have recently seen, it just made sense for us to begin entering back into production."

Over the years, the Workhorse brand established itself as a leader in building RV chassis, with dependable product solutions and strong support through a network of more than 400 dealerships and service centers across the country.

Workhorse intends to ramp up production of the Class A Motorhome chassis at the Workhorse Union City, IN plant, which is currently in limited production of the Workhorse E-GEN™ vehicle, an EPA-approved electric truck chassis with onboard generator for the medium-duty truck segment. The E-GEN vehicle allows fleet operators to choose gasoline, electric, propane, or CNG fuel options.

The Workhorse RV Chassis line will be an improved design, offering both 6.0L and powerful 8.8 liter gasoline engines, coupled with an Allison transmission. The 8.8L engine is designed to match diesel towing ability and mileage.

"It gives us great delight to once again take our place in the RV Chassis market," continued Steenekamp. "We believe the demand is there, we will be building an improved RV chassis line, and we fully expect our Workhorse W-16 and W-22 Class A Motorhome chassis to quickly be recognized as leaders in the category."

About Workhorse Group Inc.

Previously a division of Navistar, the Workhorse brand along with the Workhorse Union City, IN assembly plant, and network of over 400 dealerships was sold to Workhorse Group Inc. (OTQBB: WKHS) in 2013.

Workhorse Group Inc. manufactures electric drive systems for medium-duty, class 3-6 commercial truck platforms, and can equip its Workhorse chassis with electric, gasoline, propane, or CNG engines. The company is re-entering the RV Chassis market, and will also be building Class A Motorhome chassis at the Workhorse Union City, IN plant. For additional information visit www.workhorse.com.

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May 12, 2015 3145
General RV Center Heralds New Development at Historic Site

by General RV Center

WIXOM, Mich.—When General RV Center has its ribbon cutting ceremony Wednesday at 10 a.m., in Wixom, a new era will begin at a site already infused with history.

One of Ford Motor Company’s largest and oldest manufacturing sites, the former Ford Wixom Assembly Plant opened in 1957 and produced nearly 7 million vehicles on 15 miles of assembly line before halting production in 2007. Vehicles included the celebrated Lincoln Continental, Ford Thunderbird and Ford GT.

The plant and surrounding land lay dormant until late 2012. The next year, General RV Center broke ground on its new corporate headquarters and largest retail facility.

General RV Center was no stranger to the area. In the mid-1990s, after outgrowing the original site of General Trailers in Southfield and opening multiple stores throughout Michigan, General RV Center opened its original corporate headquarters in Wixom—about a mile from the facility being dedicated Wednesday.

“The City of Wixom has always been a great place to do business, going all the way back to 1957 when Ford opened its Assembly Plant. The Ford Assembly Plant was a true landmark and was one of the largest, most efficient and technologically advanced plants in the world,” said Loren Baidas, president of General RV Center. “We’re proud to take part in repurposing the Assembly Park site and in continuing the strong legacy that’s been established at this iconic site.”

On a 34-acre parcel of the former 4.7 million square foot Ford Wixom Assembly Plant, the national headquarters for the nation’s largest family-owned RV business is ushering in new business development and employment for the area.

“Our 98,000 square foot headquarters is the most up-to-date RV facility in the U.S. and will serve RVers from across the country,” said Rob Baidas, Chairman of General RV Center. The corporate center has more than 500 RVs on site, 40 service bays, a massive parts store and employs more than 200 people.

With its expanded location in Wixom, the privately held company owns and operates 11 RV dealerships and employs more than 1,000 people nationally.

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May 08, 2015 3142
Winnebago Partners with Casey's General Stores for Summer Promotion

by Winnebago Industries, Inc.

Commercials detailing the promotion will launch May 1 and will feature an iconic Winnebago Brave motorhome.

FOREST CITY, Iowa, -- Winnebago Industries, Inc. (NYSE:WGO) has partnered with Casey's General Stores for the "No Coast Vacation Road Trip."

Customers can enter to win a Winnebago road trip by discovering "No Coast" clues placed at Casey's General Store locations across the Midwest.

"We are excited to participate with Casey's with this promotion," said Winnebago's Director of Marketing Chad Reece. "Casey's is a premier quality brand and the 'No Coast Vacation Road Trip" is a great fit with the fun and adventure that is core to the essence of Winnebago and our products."

"Casey's is extremely proud to be able to partner with such an iconic company as Winnebago," said Michael Richardson, Vice President of Marketing, Casey's General Stores. "The joint promotion with our companies not only gives us each a chance to showcase our goods and services, but through our radio and television ads it also draws attention to all the fun and exciting places that can be enjoyed right here in the Heart of America."

Besides the opportunity to win a rental of a Winnebago Brave, other prizes include free gas and camping gear.

Commercials detailing the promotion will launch May 1 and will feature an iconic Winnebago Brave motorhome. The all new Brave features eye-catching, colorful exteriors with interior appointments that combine modernism and a retro feel into a very comfortable and user-friendly RV. For more information on the Brave, please visit www.winnebagoind.com.

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