February 2015
Volume 39 - Number 7



Industry News

Carefree RV

February 20, 2015 3089

Jim Scoular Kicks Off Fundraiser to Build Manufactured Home Museum Addition

RV/MH Heritage Foundation Acquires Manufactured Home on Display at the RV/MH Museum

by RV/MH Hall of Fame

ELKHART, Ind., - Thanks to several generous donations, the manufactured home on display at the RV/MH Hall of Fame and Museum in Elkhart, Indiana, is now owned by the RV/MH Heritage Foundation (Foundation), according to Foundation President Darryl Searer.

The home was originally erected and donated by Fairmont Homes for a period of one year for the purpose of showing visitors to the museum the evolution of mobile homes of the early to mid-20th century to today's modern affordable manufactured homes. Since it was opened to the public in late 2013 it has been toured by thousands of visitors to the museum.

As the clock was counting down to the end of the year when the home would have been removed by Fairmont Homes, Jim Shea, president of Fairmont Homes, offered to let the Foundation acquire the home for its wholesales cost of $62,140. He also offered to have Fairmont Homes donate the first $15,000 which he would match personally for a total contribution of $30,000. Part of the Fairmont agreement includes Fairmont having the first right of refusal when a new manufactured home is placed on the site.

Jim Scoular, president of Jimsco, Sioux Falls, South Dakota, and Foundation board member, volunteered to contribute the remaining $32,140 allowing the Foundation to acquire full ownership of the home.

Scoular's gift is a portion of a $200,000 contribution he made to kick off a new fundraiser for the purpose of building the manufactured housing museum which was part of the master plan when the RV/MH Hall of Fame was originally built, but was postponed due to the lack of funding.

According to Searer, the manufactured housing addition will cost approximately $500,000.

The remainder of Scoular's gift, $168,000, will be deposited in a designated escrow account to be held until the Foundation is debt-free and the remainder of construction cost for the addition is raised.

Searer explained, at that time the plan is to sell the manufactured home displayed at the museum with the proceeds from the sale credited to the MH museum addition fund which will restore Scoular's $32,140 contribution to purchase the home back to MH museum fund and bring his contribution back to its original $200,000. Construction of the MH addition will not begin until it is totally funded, the board having pledged to never go in debt again.

Searer said, "The board of directors and I are extremely excited and optimistic about the future of the Foundation. Our goal is to be debt free within five years, and I'm confident we can reach that goal. Thanks to the generosity industry people and companies like Jim Scoular, Jim Shea and many others the Foundation has lowered its debt from over $5.5 million in 2012 to less $2.1 million today.

"The RV/MH Hall of Fame and Museum, which I believe is the crown jewel of the RV and manufactured housing industries, could not exist without the generosity of so many caring industry members and companies."

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February 13, 2015 3088
Kevin Clayton Debt Elimination Challenge Surpasses 50% of $1 Million Goal

by RV/MH Hall of Fame

ELKHART, Ind. - Recent donations and pledges exceeding $50,000 pushed the total dollars pledged past the 50-percent level in the $1 million goal of the RV/MH Hall of Fame's Kevin Clayton Debt Elimination Challenge campaign. Those recent commitments included Craig Bollman (Homefree Village Resorts) who made a cash donation of $25,000; Ed Evans (EPM) who pledged $25,000 payable at $5,000 a year for five years; and Jason Lippert (Lippert Components) who made a cash donation of $5,000, bringing the total pledged and donated to $522,573.

The Kevin Clayton Debt Elimination Challenge campaign was launched in October 2014 when Kevin Clayton, chief executive officer of Clayton Homes Inc., pledged $200,000 to help the RV/MH Hall of Fame become debt free in five years. He challenged other large and small companies, as well as individuals, in the manufactured housing (MH) industry to step up and help raise a total of $1 million.

Since that time, many MH companies and individuals have made pledges and donations.

Darryl Searer, chairman and president of the RV/MH Hall of Fame (Hall), said, "I am continually amazed and thankful for the generosity of those individuals and companies in manufactured housing industry who have opened their hearts and pocketbooks to help us eliminate the Hall's debts and preserve the rich legacy of their industry."

However, Searer said, "There's more work to be done. This is an excellent opportunity for those who have made a good living from the MH industry to give back to their industry in a way that will have a lasting effect and also enhance their own legacy. And if they do, I'm confident that we will meet our goal."

Judy Jankowski, the Hall's vice president of development, is contacting other leaders in the MH industry asking for their support of the campaign.

For those companies and individuals who would like to participate by making a pledge or donation visit https://www.rvmhhalloffame.org/clayton_challenge.cfm.

Pledge forms are also available for download.

Donations can also be sent to:

Kevin Clayton Debt Elimination Challenge
RV/MH Hall of Fame
21565 Executive Parkway
Elkhart Indiana 46514

All donations to the Kevin Clayton Debt Elimination Challenge are tax deductible.

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February 02, 2015 3084
Lazydays Celebrates Airstream Store in Tucson with Ribbon-Cutting Event

by Lazydays and Airstream

(From left to right: Justin Humphreys, Airstream Vice President of Sales; Chris Trapeni, General Manager at Lazydays Tucson; Randall Lay, Vice President and CFO at Lazydays; Tim Sheehan, President and CEO at Lazydays)

TUCSON, Ariz. -– Lazydays, the RV Authority, celebrated the grand opening of its sleek new Airstream Store at its Tucson, Arizona location. Nearly two hundred people gathered to celebrate the new store which opened earlier this month. The Airstream Store at Lazydays features 2,000 square feet of all things Airstream paired with Lazydays’ promise of an unparalleled customer experience.

Tim Sheehan, CEO of Lazydays and Randall Lay, CFO of Lazydays were present at the ribbon-cutting alongside Chris Trapeni, the General Manager of Lazydays in Tucson. Airstream Vice President of Sales, Justin Humphreys was also in attendance and spoke to the crowd about the collaboration between two industry leaders providing an immersive shopping experience that represents the adventurous spirit of the Airstream brand. In addition, Airstream enthusiasts from across the county were in attendance for the Alumafiesta rally taking place at Tucson/Lazydays’ KOA Campground on-site.

“This was truly a special day for us here at Lazydays Tucson,” said Chris Trapeni, General Manager at Lazydays Tucson. “To see nearly two hundred loyal Airstreamers come out to celebrate with us and check out the new store was incredible! I hope Airstreamers will consider Lazydays a place to call home for many years to come.”

“We were blown away by the turnout today!” said Justin Humphreys, Airstream Vice President of Sales. “I always enjoy getting to meet our loyal Airstream customers and hear their stories. We were thrilled to be able to celebrate this new store at Lazydays alongside so many of them.”

The Airstream Store at Lazydays in Tucson is now open at 3200 E. Irvington Road. The store carries the full product line of Airstream models including touring coaches and travel trailers as well as accessories, souvenirs and branded apparel. This 100% dedicated Airstream store will deliver the quality sales and service that is the Lazydays standard.

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January 22, 2015 3073
Winnebago Launches Winnebago RV Insurance

by Winnebago Industries, Inc.

FOREST CITY, Iowa, -- Winnebago Industries, Inc. (NYSE: WGO), announced a new Winnebago RV Insurance offering.

In conjunction with Farm and City Insurance Services (FCIS), Winnebago RV Insurance offers a wide complement of coverage. From RV to personal insurance plans, Winnebago RV Insurance is designed to provide all of the coverages and services needed to feel at home while on the road.

"We've chosen FCIS due to the strength of our long-time relationship and their proven ability to provide RV owners with knowledgeable and impressive customer service," said Winnebago Marketing Director Chad Reece.

Winnebago RV Insurance obtains quotes from four national providers through FCIS. All RV brands are eligible for a no-obligation quote. Customers who also join or renew their WIT Club membership will receive a free extension of their membership term as an extra benefit.

"We are pleased to join forces with one of the best brand names in the RV industry," said FCIS President Courtney Wooge. "This new program is an exciting opportunity for FCIS and Winnebago to help thousands of RV owners nationwide."

If interested in completing the no-obligation insurance quote form, visit winnebagorvinsurance.com or call 1-800-642-4892.

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January 22, 2015 3070
Spartan Chassis Introduces PremierCare Maintenance Plan

by Spartan Motors, Inc

CHARLOTTE, Mich., -- Spartan Chassis, Inc. (Spartan), a subsidiary of Spartan Motors, Inc. (Nasdaq:SPAR), announced that it will introduce PremierCare - a free maintenance plan for your motorhome chassis - beginning in 2015. PremierCare will initially be available exclusively at Motor Home Specialists in Alvarado, Texas, prior to the program expansion at a later date.

PremierCare - the industry's first and only three year* or 50,000 mile complementary chassis maintenance plan - is available on all units sold at Motor Home Specialists equipped with a Spartan chassis. The plan applies to the Foretravel Realm on Spartan's K3GT chassis, the Entegra Cornerstone on Spartan's K3 chassis and the Entegra Anthem and Aspire, both of which are on Spartan's MMGT chassis.

PremierCare is a worry-free guarantee for the first three years* of ownership. Owners can enjoy free scheduled maintenance, roadside assistance and 550+ North American service centers.

Spartan's PremierCare plan and the extensive services that protect your chassis can be performed with just three visits to a Spartan-authorized service center.

Spartan's PremierCare introduction is a component of the company's D.R.I.V.E. initiative, as it is about building excited customers and brand loyalists.

D.R.I.V.E. is Spartan's operating strategy based on five tenets:

  • Diversified Growth
  • Redefining Technology and Innovation
  • Integrated Operational Excellence
  • Vibrant Culture
  • Excited Consumers/Brand Loyalists

* K3GT chassis includes three years (36 months) of free maintenance. K3 chassis includes two years (24 months) of free maintenance, not three years (36 months). MMGT chassis includes one year (12 months) of free maintenance, not three years (36 months).

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January 06, 2015 3061
Thor Announces Acquisition Of Towable Manufacturer Cruiser RV And DRV

by Thor Industries, Inc.

ELKHART, Ind., -- Thor Industries, Inc. (NYSE: THO) announced the acquisition of towable recreational vehicle manufacturer Cruiser RV (CRV) and luxury fifth wheel recreational vehicle manufacturer DRV by its Heartland Recreational Vehicles, LLC subsidiary, in a series of integrated transactions which included the purchase of equity interests, as well as the purchase of certain real estate used in the ongoing operations of the business. The total purchase price, paid in cash, is approximately $47.4 million, subject to post-closing adjustments.

"We are pleased to welcome CRV and DRV to the Thor family. Cruiser RV has a long history of building light-weight travel trailers that appeal to a broad base of RV consumers, while DRV brings a strong presence in the high-end fifth wheel market," said Bob Martin, Thor President and Chief Executive Officer. "We see a number of opportunities to leverage Thor's strength in purchasing and distribution to the CRV and DRV businesses, while utilizing their existing market strengths to enhance our overall position in lightweight travel trailers, which has been one of the fastest-growing segments of the RV market, as well as luxury fifth wheels, where we previously had a more limited presence."

Founded in 2002, Howe, Indiana-based Cruiser RV and DRV, will maintain their current production facilities, work force and management team after the acquisition. The combined companies generated sales of approximately $135 million in calendar year 2014. The newly acquired operations will become a part of Thor's Heartland subsidiary with a management structure reporting to Heartland President, Chris Hermon.

"We are excited by the opportunities we see as we welcome Cruiser RV and DRV to Heartland. With a successful history, solid production infrastructure, talented workforce and strong dealer base, there will be a number of broad-based benefits to this acquisition," said Chris Hermon, President of Heartland Recreational Vehicles. "With their production base in Howe and LaGrange, about 35 miles from Elkhart, CRV and DRV have a more stable workforce that is less affected by the recent tight labor conditions we've seen in Elkhart. In addition, as we look to grow our combined business over the long-term, we will have ample space to expand operations in Howe as demand increases, a luxury unavailable to Heartland at its existing production complex."

"At CRV and DRV, we are excited about teaming up with such strong financial partners as Thor and Heartland. They share our vision for continuing to provide our dealers and consumers with great products and reliable service. This transition offers us great potential to grow our businesses," said David Fought, CEO of CRV and DRV.

Jeff Fought, President of CRV added, "Thor has a strong history of successful acquisitions in our industry. Partnering with Heartland gives us the opportunity to continue our record of outstanding performance while maintaining the culture and leadership that has driven our success."

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December 23, 2014 3058
Indiana Governor Pence Recognizes Grand Design RV as Growing Indiana Manufacturing Powerhouse

by Grand Design RV

MIDDLEBURY, Ind. -- Grand Design RV announces public commendation by Indiana State Governor Mike Pence.

In an interview, Don Clark, President/CEO and Co-Owner of Grand Design RV said, "It was a great honor for our company to be recognized at Governor Pence State House address last Thursday. In his speech, Governor Mike Pence recognized Grand Design RV as one of 16 major up-and-coming Indiana businesses. We are extremely fortunate to be the fastest growing RV manufacturer in our industry's recent history. We attribute much of this accelerated growth to our customer-focused approach to business.

"We are very fortunate to be a Middlebury Indiana based company and are blessed to have employees that have a work ethic second to none. Our people genuinely care about the quality of the products they build. Because of our people, products and our unique business model, we have been able to attract the 'who's who' of RV dealers in the industry. But our real success is measured by how quickly our brands have been embraced by the retail consumer. Grand Design products are among the fastest turning and most sought after brands in our industry.

"To keep up with our accelerated growth, we have recently acquired 48.8 acres next to our current 67-acre complex. This will enable us to make future moves to support our dealer's increasing demand for Grand Design RV products."

Clark, along with three other Indiana based company CEOs, was invited to stand with Governor Pence on during a press conference where the governor recognized Indiana manufacturers who will create 2,100 new jobs for Hoosiers. The conference was held at the Indiana State House, Indianapolis, IN.

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December 18, 2014 3046
Jayco's Longest-Serving Employee Retires After 46 Years

by Jayco

(L to R): Derald Bontrager, Jayco president and CEO; Wayne Miller; Wilbur Bontrager, Jayco chairman of the board

MIDDLEBURY, Ind. –- Jayco's longest-serving employee, WWayne Miller, will retire at the end of this week. Miller began his career with Jayco in November 1968 when Jayco was manufacturing recreation vehicles out of the family farm on County Road 35, in Middlebury, IN.

Miller has held various positions in different areas of the company including production, head of engineering, and finishing his career in the purchasing department.

"Wayne has been the face of Jayco to suppliers and dealers for many years" said Wilbur Bontrager, Jayco chairman of the board. "He was a valuable and productive employee and he will be greatly missed. We appreciate his 46 years of loyalty and contribution to the success of the company."

Miller's last day with Jayco will be Friday, December 19. Miller is married to Violet, and together they have four children and eight grandchildren.

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December 13, 2014 3040
ARVC Presents Top Campground Industry Awards


LAS VEGAS, Nev., -- The National Association of RV Parks and Campgrounds (ARVC) recognized the achievements of top private park owners and operators, state associations and industry volunteers last week during its annual Outdoor Hospitality Conference and Expo in Las Vegas, Nev.

Park of the Year awards were given to RV parks and campgrounds that deliver an extraordinary guest experience as a result of all-around excellence in operations, professionalism, marketing, customer service, and industry involvement. Winners included:

  • Small Park of the Year: Big Creek RV Park in Annapolis, Mo.
  • Medium Park of the Year: Jellystone Park at Kozy Rest in Harrisville, Penn.
  • Large Park of the Year: Santee Lakes Recreation Preserve and Campground in Santee, Calif.
  • Mega Park of the Year: Sun-N-Fun RV Resort, Sarasota, Fla. which also received ARVC's new education award, which recognizes superior quality staff.

Parks that continue to show leadership, innovation and commitment to running a green park received ARVC's Plan-It-Green award. The winners included:

  • Big Creek RV Park in Annapolis, Mo., which received the award in the small/medium size park category.
  • Santee Lakes Recreation Preserve & Campground, Santee, Calif., which received the award in the large/mega park category.

Awards were presented to state campground associations that produced the best statewide campground directories. The winners created directories that were well organized, visually appealing to consumers, and easy to access and use. State directory award recipients included:

  • Small State Association category: Maryland Association of Campgrounds
  • Medium State Association category: Virginia Campground Association
  • Large State Association category: California Association of RV Parks and Campgrounds.

The State Executive award was presented to an outstanding executive of an affiliated state association who demonstrated exceptional leadership and strong ability to be a spokesperson for the outdoor hospitality industry. This year's winner:

State Executive Director of the Year: Jo Ann Mickelson of the Arizona Association of RV Parks and Campgrounds.

Wade Elliott of Utility Supply Group in Kingston, Wash. received the Stan Martin Memorial Award, because of his constant efforts to help private park operators through his volunteerism on various campground industry boards and committees. The Stan Martin Memorial Award is ARVC's' highest honor, recognizing industry leaders whose tireless commitment to the RV park and campground sector of the outdoor hospitality industry is evident in their involvement, leadership, creativity and dedication.

Lucas Hartford of Evergreen USA and Terry Munoz of Thousand Trails Lake Conroe RV Resort in Lake Conroe, Texas both received the Chairman's Award, which recognizes those who go beyond the call of duty to further the outdoor hospitality industry.

Leisure Systems Inc. COO Rob Schutter received the Pioneer Award, which recognizes early industry leaders and visionaries whose groundbreaking efforts have contributed over the years to the growth and success of the RV and campground sector of the outdoor hospitality industry and have been involved in the industry for at least 25 years.

The Supplier of the Year award was given to Southeast Publications, a Plantation, Fla.-based company that provides guest guides, commercial printing and website development and marketing services to the campground industry. This award is presented to an industry supplier that exemplifies excellence in product solutions, innovation, customer service and support.

The ARVC Foundation also presented its Above and Beyond Award to Saundra Bryn of Desert's Edge RV Park in Phoenix, Ariz. for her countless hours of volunteer work during ARVC's annual conferences in support of ARVC Foundation events and the education program, as well as her significant contribution to the development of curriculum and requirements in support of the Outdoor Hospitality Education Program.

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November 21, 2014 3025
RVDA Honors Towable and Motorized RV Brands with Quality Circle Awards for Dealer Satisfaction


FAIRFAX, Vir. -- RVDA will honor RV brands built by 15 manufacturers with its Quality Circle Award in Louisville, KY, on December 1, just prior to the opening of the National RV Trade Show. These brands/manufacturers received at least 15 dealer responses and scored 80 percent or above in overall dealer satisfaction in the association’s 21st Annual Dealer Satisfaction Index (DSI) survey.

“The DSI Quality Circle Award recognizes RV brands that dealers tell us are doing a superior job with their overall approach to building products and supporting dealers. Their focus on quality allows us to provide our customers with a great overall RV experience,” said RVDA Chairman of the Board John McCluskey of Stuart, FL-based Florida Outdoors RV Center.

The towable RV manufacturers/brands receiving awards are (in alphabetical order by manufacturer):

  • Airstream
  • Forest River (Rockwood Travel Trailers & Fifth Wheels/Rockwood Roo Expandables)
  • Grand Design (Momentum, Reflection, Solitude)
  • Gulf Stream (Innsbruck/Amerilite/Conquest/Kingsport)
  • Heartland (Big Country/Elk Ridge, Big Horn/Silverado, Cyclone/Road Warrior/Torque, North Trail/Wilderness, Prowler/Resort, Sundance/Gateway, Trail Runner/Fairfield)
  • Jayco (Camping Trailers, Eagle, Jay Feather, Jay Flight, White Hawk)
  • Keystone (Bullet/Premier, Cougar/X-lite, Hideout/Energy/Retreat, Montana/Big Sky/High Country/Mountaineer, Outback/Terrain, Passport/Elite, Raptor/Carbon, Springdale/Summerland/Residence, Sprinter)
  • KZ (Sportsmen/Sportsmen Classic, Spree/Spree Escape/Spree Connect)
  • Open Range and Prime Time (Avenger, Crusader/Sanibel, LaCrosse/Tracer, Spartan).

The motorized RV brands/manufacturers receiving awards are (in alphabetical order):

  • Airstream
  • Jayco/Entegra Coach
  • Leisure Travel Vans/Triple E RV
  • Pleasure-Way
  • Roadtrek
  • Tiffin Motor Homes
  • Winnebago/Itasca/Winnebago Touring Coach

In addition, two manufacturers will be recognized with a DSI Honorable Mention Award, with scores of 80 percent or above in overall dealer satisfaction from 10 to 14 responding dealers. They are (in alphabetical order):

  • Lance Camper Manufacturing Corp.
  • Newmar Corp.

When rating their brands/manufacturers, RVDA asks dealers to express, confidentially, their level of satisfaction on eight core issues:

  • Sales support
  • Sales territory
  • Vehicle design
  • Vehicle reliability/quality
  • Competitive price/value
  • Parts support
  • Dealership warranty support
  • Overall dealer communications

Four hundred and twenty-three (423) dealers from the U.S. and Canada responded to the DSI this year and provided 2,386 brand ratings, an average of 5.6 per dealer.

RVDA is the national association representing RV retailers. The association’s members include RV dealers, RV rental operators, and RV AfterMarket sales and service locations. RVDA of Canada is a national, volunteer federation of provincial and regional RVDA associations which exists to protect and promote the interests and welfare of RV Dealers across Canada in order to enable the industry to maximize its potential.

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