July 2014
Volume 39 - Number 12



Industry News

July 24, 2014 2846

Program Aids Scholars Connected with RV Industry

Dandy RV Superstore Employee Receives 2014-15 RV Learning Center Scholarship


Ashton Shropshire

Ashton Shropshire, a rising college sophomore who’s worked summers at Dandy RV Superstore in Anniston, AL since 2011, is the recipient of the Mike Molino RV Learning Center Scholarship for academic year 2014-15. Endowed through the Kindlund Family Foundation, the $2,500 award goes to a deserving RV company employee or their dependent enrolled in undergraduate studies.

Shropshire attends the University of Alabama in Tuscaloosa, where she is majoring in public relations with a minor in marketing. She is a member of the National Society of Collegiate Scholars and was on the school’s Dean’s List for 2013. She hopes to intern in the RV industry and obtain employment in the field after college.

The RV Learning Center Scholarship Program recognizes deserving rising college sophomores, juniors, and seniors. Applicants are judged on current RV industry involvement or plan for employment in the industry upon graduation, academic achievement, extracurricular activities and honors, financial need, and a 500-word essay on their goals and objectives in college. The program has awarded $60,000 to 24 students since its inception in 2000.

“Ashton’s background working at Dandy RV Superstore, along with her outstanding academic record, make her a worthy scholarship recipient,” said Newt Kindlund. “We are pleased to be able to honor someone who recognizes the unique potential of our industry and wants to use her education to continue her professional growth in the RV business.”

The Kindlund family, which endowed the scholarship program with $270,000, remains active in the RV industry even after selling its corporation, Holiday RV Superstores, in 1999. Newt Kindlund serves on the RV Learning Center Board of Directors.

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July 23, 2014 2845
EverGreen, Lifestyle, Stealth and Starcraft Distribution Kickoff "Willpower" Campaign to Help 15-Year-Old Cancer Patient

by EverGreen Recreational Vehicles, LLC

Kickoff for the Will Mishler “Willpower” fundraiser at EverGreen, Stealth Trailers and Starcraft Distribution company picnic. Pictured from left to right: Will Mishler, Kelly Rose (Founder and Chairman of EverGreen Companies), Amy Mishler (Will’s mother), Jim Mishler (Will’s father)

EverGreen Recreational Vehicles, LLC, along with their sister companies of Stealth Trailers and Starcraft Distribution, and EverGreen's Lifestyle Luxury RV division, kicked off a fundraiser for Will Mishler, 15-year-old student at Northridge High School in Middlebury, Indiana. In September 2012, Will suffered a football injury that resulted in a doctor visit. He was diagnosed with Neuroblastoma, a rare form of nerve cancer. Will's dad, Jim Mishler, is a Product Engineer with EverGreen Recreational Vehicles' Lifestyle Luxury RV division.

Team captains for the fundraiser include President and COO of EverGreen Recreational Vehicles, LLC and Lifestyle Luxury RV, Mark Boessler; President of Stealth Trailers, Stu Keaton; and General Manager of Starcraft Distribution, Derek Thews. The team Captains will join up with volunteers with a raffle of a 6-foot by 12-foot $5,100 Stealth Titan trailer and the sale of wristbands to help offset some of the costs of Will's medical treatments. The drawing for the Stealth trailer will take place on August 1, 2014.

"The importance of family cannot be understated," said EverGreen Founder and Chairman of EverGreen Companies, Kelly Rose. "We want to help all of our employees in every company as we feel strongly they are a major part of our family. Without the dedication and commitment of all our employees we wouldn't be where we are today, so when tragedy befalls our family, we pull together to help in any way we can."

Anyone interested in purchasing raffle tickets for the Stealth trailer at the cost of $5.00 each or 5 for $20.00, or those who would like to purchase wristbands at $1.00 each, should send their requests to:

ATTN: J. Neal
P.O. Box 12
Middlebury, IN 46540-0012

Generous donations above the minimum are welcome.

Those who would like to make a donation may do so at Lake City Bank, Account #1011449730.

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July 18, 2014 2841

Winnebago Announces Partnership with Little Debbie

Oatmeal Creme Pies and Road Trips - the Perfect Match!

by Winnebago Industries, Inc.

Click Illustration for Larger Image

FOREST CITY, Iowa, -- Winnebago Industries, Inc. (NYSE:WGO), and Little Debbie®, America's leading snack cake brand, have partnered on the Oatmeal Creme Pie Road Trip Giveaway - combining two of America's most recognized brands.

"We are excited to partner with Little Debbie on the Oatmeal Creme Pie Road Trip Giveaway," said Winnebago's Director of Marketing Chad Reece. "This promotion features two of America's greats - the most recognized name in RVs and a leader in the snack food industry."

The back panel of Oatmeal Creme Pie cartons provides details about the Road Trip Giveaway, featuring a Winnebago Minnie Winnie as the grand prize. The promotion, which runs through November 30, awards the grand prize winner a two-week use of a new Winnebago Minnie Winnie. A classic icon of road trips, the Minnie Winnie is a true family favorite offering sleeping flexibility, a comfortable living area, fully equipped galley and plenty of storage - both inside and out. The grand prize winner will also receive a copy of Jamie Jenson's best-selling book "Road Trip USA," as well as the Road Trip board game that challenges player's road trip knowledge, vocabulary and geography.

Monthly, first prize winners will be awarded a copy of the Road Trip board game; with second prize winners receiving the "Road Trip USA" book. In addition, 100 winners will receive Winnebago coolers - perfect for any road trip!

For more information on the Road Trip Giveaway, or to enter the sweepstakes, visit www.oatmealcremepies.littledebbie.com.

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July 15, 2014 2839
Cal Poly Students Produce New Cabin Concept for California State Parks

by Cavco Industries

POMONA, Calif., -- Students at California State PolyTechnique University, Pomona have developed a new cabin design that has gotten the attention of California State Parks officials as well as Cavco Industries, the nation's top producer of campground cabins.

In fact, the new cabin concept, called The Wedge, is so unique that Cavco agreed to build a prototype unit using the students' designs and to transport it to Sacramento, where it will be featured at the California State Fair in Sacramento on July 11 to 27.

"We think The Wedge has a very innovative design that will capture people's attention and stimulate their interest in cabins and in cabin camp-ing," said Tim Gage, Cavco's national vice president of park models, cab-ins and specialty products for Cavco, which designs and builds fully fur-nished cabins for campgrounds across the country.

"California State Parks officials are very interested in The Wedge," Gage said.

Unlike traditional cabins, The Wedge has a unique roof that sits at an almost perfect 90-degree angle. That's not all that is different about The Wedge compared to a traditional cabin. It also incorporates various mate-rials, including Western red cedar vertical siding, a composite porch deck and an ACX plywood interior for a more modern look. The small footprint cabin has a spacious porch as well as an inside area with a built in full size bed and twin bunk beds as well as custom made seating.

CalPoly students hope State Parks will embrace The Wedge and market it as a unique rental accommodation.

"Our students have come up with a design that could stimulate in-crease in cabin camping in public parks," said Juintow Lin, an associate professor of architecture at CalPoly Pomona.

The students, she added, have been working with independent Parks Forward Commission, which has been tasked with creating propos-als to address financial, operational and cultural issues facing the Depart-ment of Parks and Recreation. Commission co-chairman Lance Conn par-ticularly wanted the panel to look at recreating the traditional cabin as a way to attract minorities and non-traditional campers to State Parks.

CalPoly College of Environmental Design Dean Michael Woo also serves on the Parks Forward Commission, and was asked to have Cal-Poly's architecture students take the lead in designing the cabin in an effort to jumpstart interest among groups that are not typical campers.

"Our students frequently get to use their imaginations to solve de-sign problems," Woo says. "With this project, our students are not only us-ing their imaginations, but also are making something which will change the way Californians perceive and use the great outdoors."

Lin said her students designed more than 10 distinctively different cabins that had to meet certain conditions such as size, portability and a tight budget. The model called The Wedge was ultimately presented to Cavco for construction.

At least one model that the students worked on is expected to be placed in a state park, but CalPoly students and Parks Forward Commis-sion officials hope is that it will prove so popular it will become the new standard for what camping looks like in California.

"These are designed with the intention of being very real structures eventually," student Kevin Easterling said. "It's on its way."

This opportunity was provided to the architecture students in the fall-out from the 2011 state budget crisis that included a threat of 70 parks be-ing shuttered. The parks survived but it was learned later that the possibil-ity of the closures was partly the result of senior officials in the state De-partment of Parks and Recreation hiding $54 million in two special funds. Park attendance has also dropped in recent years.

The independent Parks Forward Commission was tasked to create proposals to address financial, operational and cultural issues facing the Department of Parks and Recreation.

Phoenix, Ariz.-based Cavco Industries is the leading producer of va-cation cabins, park model homes, and systems-built commercial struc-tures. More information is available at www.cavco.com and www.parkmodels.com.

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July 09, 2014 2834
Winnebago Introduces Pink Minnie for Breast Cancer Awareness

by Winnebago Industries, Inc.

FOREST CITY, Iowa, -- Winnebago Industries, Inc. (NYSE: WGO), announced the addition of a bright pink Minnie to its product lineup in support of breast cancer awareness. A $1,000 donation will be made to the American Cancer Society for every pink Minnie sold.

"We feel very strongly about supporting the fight against breast cancer," said Winnebago Towables President Johnny Hernandez. "This disease primarily affects women, and these women are our grandmothers, mothers, wives, daughters, sisters, granddaughters, and aunts, which means this disease impacts virtually all of our lives."

According to the American Cancer Society, breast cancer is the second leading cause of cancer death in women, and over 200,000 new cases of invasive breast cancer will be diagnosed in women this year. "The pink Minnie with the breast cancer awareness ribbons is a special option that will be available through this fall on our six popular Minnie floorplans."

"We're thankful for the generosity of Winnebago and their support in helping us finish the fight against breast cancer," said Cinda White, senior representative, community engagement for the American Cancer Society. "With the help of supporters like Winnebago, the progress we're making against breast cancer is remarkable, and we won't stop until we end this disease."

Further information on the pink Breast Cancer Awareness Minnie may be found at www.winnebagotowables.com or contact Heather Stoppenhagen at 574/825-5250, ext. 5172 or hstoppenhagen@winnebagoind.com.

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July 04, 2014 2832
Go RVing Kicks Off Experiential RV Marketing Efforts

by GoRVing

Go RVing’s experiential marketing efforts have kicked in to gear in the past week to bring a hands-on RV experience to thousands of consumers in the campaign’s target market.

After tremendous success showcasing RV travel and camping at popular consumer events last year, Go RVing is expanding the number of on-site activations this year through media buys with promoter LiveNation and Outside, Country Living and Garden & Gun magazines.

GoPro Mountain Games

In partnership with Outside, Go RVing had an RV on display and interactive RVing activities at the GoPro Mountain Games, a family-focused festival held June 6 – 8 in Vail, CO. It attracted 50,000 spectators with 5,000 touring the Go RVing exhibit.

Go RVing’s sponsorship of the Gear Town booth included an RV set up in a mock campsite complete with Lance Camper SURV and a lounge offering food and beverages. There were also on-site giveaways and sweepstakes including 20 grand prizes such as YETI coolers filled with Go RVing premium items.

As one of the largest celebrations of adventure sports, art and music, the event boasted an impressive list of sponsors including GoPro, Garmin, Eddie Bauer, Gerber and Travelocity.

Country Living Fairs

Renewing the partnership from last year, Go RVing is once again teaming with Country Living to have a significant RVing presence at the three Country Living Fairs this summer and early fall.

The first one, held June 6 – 8 in Rhinebeck, NY, drew 19,000 attendees with 2,000 touring the Go RVing exhibit featuring a Forest River Rockwood travel trailer. It will be followed by events in Columbus, OH in Sept. and Stone Mountain, GA in Oct..

These on-site activations feature the opportunity for consumers to learn more about RVing by touring an RV or attending a Go RVing-sponsored seminar presented by Sisters on the Fly. In 2013, 65,000 attended the Country Living Fairs with 15,000 attendees touring the RVs.

Jamboree in the Hills

For over 36 years, more than 100,000 fans each year have flocked to Belmont in the rolling hills of eastern Ohio to take part in the longest running and most popular country music festival in America. This festival, which features 25 hours of live music from country music legends, current chart toppers, and rising stars, also has the ultimate on-site campground that hosts 5,000 campers each year.

This year’s event will take place July 17 – 20. In conjunction with LiveNation, Go RVing will have two onsite RV displays at the festival grounds and at the campground for attendees to tour and will sponsor a pop-up concert featuring Neal McCoy at the campground set outside the RV display. RVIA members are urged to watch for an email the week of June 16 requesting vehicles for this event.

In addition, Go RVing will also provide RVs as backdrops for two other McCoy concerts this summer taking place before the festival that will be filmed for use on the LiveNation/Ticketmaster web site promotion of the event.

Go RVing is also a sponsor of the Jamboree in the Hills online sweepstakes that will provide the grand prize of an RV rental for the winner and three guests onsite at the 2014 festival campground, event tickets, transportation to the festival, and spending money.

Southeastern Wildlife Exposition

Go RVing kicked off its experiential consumer marketing drive earlier this year at the popular Southeastern Wildlife Exposition (SEWE), held Feb. 14 – 16 in Charleston, SC. More than 3,000 event attendees were introduced to RV travel and camping while visiting the Go RVing display, which featured a Lance Camper travel trailer and a Forest River Rockwood Mini Lite travel trailer.

Go RVing was participating at SEWE for the second year through its media buy with Garden & Gun magazine, which is an event sponsor. “Last year showed that consumer events were a great venue for Go RVing to showcase RV products as a tremendously fun, flexible and affordable way to travel,” said James Ashurst, RVIA’s vice president of communications and marketing. “The on-site displays bring the RV to life and allow us to connect with consumers in a memorable way."

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July 01, 2014 2819
Kropf Industries Quietly Achieves Top Position in April for Recreational Park Trailer Sales

by Kropf Industries, Inc.

GOSHEN, Ind., -- The RV industry woke up to some interesting statistics on recreational park trailers when Statistical Surveys posted the April results, a quiet unassuming manufacturer in Goshen, Indiana, was the industry leader with a 15.3% market share - it was Kropf Industries, Inc.

In an industry dominated by major manufacturers, Kropf just goes about their business everyday making sure that dealers are provided outstanding products and that the company provides an excellent buying experience for RV enthusiasts that embrace destination camping.

Curt Yoder, co-owner of Kropf Industries, sets the tone for the company and doesn't seek publicity and rarely promotes the accomplishments of the company, however, he did comment on this achievement, "This is an incredible accomplishment that we are very proud of. All the recognition should go to our dealer network that recognizes the difference in dealing with our staff and making sure that every customer they sell our products to is completely satisfied. I know we have the best dealers out there for recreational park trailers and allowing us to achieve this ranking is a significant event for our company.

"We have a 65-year old tradition of building homes that reflect our commitment to quality. It is a testament to why we have been in business so long. With a devoted following of customers and dealers, we stake our reputation on every home that leaves our production facility in Goshen."

Linda Mailhot, owner of Seacoast RVs in Saco, Maine and Kropf's top dealer in the country said, "We certainly want to congratulate Kropf Industries on the great job that they do. We started our business relationship with them when we started out in the RV industry, and the very first park model we ever sold was a Kropf. Park models continue to be the cornerstone of our business and no one does it better than Kropf Industries."

One of the things that truly sets Kropf apart from other park model manufacturers is the consumer's ability to custom design the perfect trailer for their needs.

This was evident in a conversation with Mark Casstevens, owner of Countryside RV in Yadkinville, NC who noted, "Kropf is willing to build anything that will fit in 400 square feet to make our customer's happy, compared to other manufacturers who push cookie-cutter models down the production line. This means a whole lot to our dealership and our customers. We like to say if Kropf doesn't do it, then it can't be done. Kropf allows us to building long-term relationships with our customers. With 60-70% of our business now being park models, we couldn't ask for a better business partner."

Consumers who enjoy destination camping eventually find out about Kropf from other RV owners. They are very knowledgeable about park model trailers and if they didn't buy a Kropf unit the first time, they become an excellent prospect when upgrading or moving to a new campground or park model resort.

John Medima, owner of Vacationland Sales in Hopkins, MI, just two hours from the Kropf factory said, "Kropf is very accommodating to the dealer and their customers, they will mix and match interiors and adjust floor plans to work with the customer's ideas and suggested changes until they get it just right. Experienced park model enthusiasts are very particular and when they discover what can be done with a Kropf recreational park trailer and how accommodating the company is. We frequently take prospects on a tour of the factory because we are close to Goshen. This is usually a major investment for buyers and they have been thinking about it for a long time. Working with Kropf we are able to build the unit of their dreams and have another very satisfied customer."

"In and industry where relationships and product selections change every year, it is refreshing to be able to achieve this success because of our longevity in the industry, but more importantly, the quality of the business relationships we have with our dealers and the customers they have confidently sold Kropf products to through the years," noted Yoder.

About Kropf Industries

Kropf Industries is located at 58647 S.R. 15 in Goshen, IN. They have been building luxury park model homes for 65 years. Because of their commitment to providing quality in every home they build, their reputation is testament to their longevity in the marketplace.

Their mission is to manufacture park model homes that excel in comfort, security, customer satisfaction, and enjoyment. They uphold their commitment to excellence in all that they do. They continue to provide their customers with the best value possible in price as well as quality.

Kropf Industries wants their dealers and customers to enjoy a great experience when it comes to the sale and purchase of their products, as well as having the customers be a proud owner their new park home and becoming an advocate for Kropf homes.

Kropf wants their employees to be proud members of a team for which they are rewarded for their contributions through compensation, safety, security, job satisfaction and enjoyment.

For additional information on Kropf Industries you can visit their web site at www.kropfind.com or call Curt Yoder at 574-533-2171 or toll free at 800-634-2171.

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June 26, 2014 2813
EverGreen RV Commits One Million Dollars to Dedicated Customer Service Center

MIDDLEBURY, Ind. -— EverGreen Recreational Vehicles, LLC, announced that it is dedicating over $1 million in assets to its new, free-standing EverGreen Customer, Service and Parts Center, including new customer parts, service, and warranty software to better serve both customers and dealers. The new 25,000 square foot EverGreen Customer Service and Parts Center will be located on 20 acres at 52886 Indiana State Road 13 in Middlebury, Indiana just off Exit 107 from the Indiana Toll Road US 80/90. EverGreen strategically located its service and parts center directly across from the Elkhart County/Middlebury KOA Campgrounds for the convenience of its customers visiting the new facility.

EverGreen’s President and COO, Mark Boessler, stressed the importance of this new service facility and his company’s commitment to satisfied, loyal owners of the EverGreen and Lifestyle brands.

“Since our Chairman Kelly Rose and our CEO Mike Schoeffler founded EverGreen, our dedication to customer satisfaction and service has been a dominate trait in the DNA of our company. Today, with the announcement of our plans for this service facility, and with the purchase of real estate ready for development, our founders have again shown their commitment to providing the best service and customer satisfaction in our industry. This kind of bricks and mortar dedication to customer service is another way we distinguish ourselves as the best in our industry. ”

As the fastest growing RV company in the towable RV segment for 2013, with a unit growth of 85.5 percent and a market share increase of 60.4 percent, Boessler explained that the new facility and the parts and service fulfillment software to support it, will be critical to solidifying loyal customers to the 11 EverGreen brands of travel trailers and fifth wheels.

Owners of travel trailers and fifth wheels built by EverGreen and Lifestyle Luxury RV, an EverGreen company, will benefit from this new operation with parts and service and campgrounds conveniently located adjacent from the new facility. EverGreen Dealers and their customers with parts, warranty and service requests will benefit from more efficient centralized parts distribution and more timely warranty work.

EverGreen’s $200,000 investment in the quality driven customer service and parts software is a key factor in the success of the new EverGreen Customer Service and Parts Center.

“I am thrilled about the continued expansion of the EverGreen Parts, Service and Warranty group,” stated Director of Warranty and Service, Tony Chupp. “This newly acquired facility will further augment the existing service operations while enhancing the dealer service levels and the EverGreen retail ownership experience. This is truly an exciting time here at EverGreen with the pending release of the customized dealer portal software, the new facility purchase and the addition of key staff members within the group.”

With the addition of this 25,000 square foot facility on 20 acres, the entire EverGreen Recreational Vehicles, LLC manufacturing and business campus in its Middlebury, Indiana headquarters, has grown to three manufacturing plants, its corporate offices and the new service center, encompassing over 305,000 square feet under roof on over 100 acres.

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June 25, 2014 2810
Ellen Kietzmann Named CEO and President of Blue Ox

by Blue Ox

Ellen Kietzmann, CEO and President of Blue Ox

As Jay Hesse, CEO and President of Blue Ox, battled the disease of cancer, he proactively prepared for the continued growth of Blue Ox. Key management and ownership changes have been made at Jays request, regarding the company strategic direction.

Ellen Kietzmann, as the CEO and President, will be responsible for all day-to-day operations of Blue Ox. Her 20 years of experience with the company working side by side with Jay Hesse and within in the industry, has made her uniquely qualified to lead the company and to build on the legacy Jay Hesse put in to place. The new Board of Directors consists of Ellen Kietzmann, Mike Hesse and Sandy Hesse.

Kietzmann said, "Everyone at Blue Ox looks forward to serving the needs of our customers and continuing the company's growth with this leadership team in place."

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June 20, 2014 2803
Aspen Trail Ramps up Oregon Production to Meet Demand

by Dutchmen Mfg. Inc.

GOSHEN, Ind., -- Dutchmen Manufacturing, Inc., announced increased production of the Aspen Trail product line at Dutchmen's Pendleton, Oregon, production facility, according to Aaron Young, Aspen Trail general manager.

Increased production at the Pendleton facility will allow Dutchmen to meet its Western U.S. and Canadian dealer demand for Aspen Trail. "This move will also provide additional product availability to our Eastern and Midwest dealers by shifting more production out of our Middlebury, Indiana facility," Young continued. "The demand out West has been strong for Aspen Trail, and our Western dealers are excited about the commitment we're making to them, as well as our mutual customers."

Aspen Trail is showing rapid and steady growth since its inception. Aspen Trail's success is due in part to its broad offering of innovative floorplans, stylish, high-end interior and exterior design and tons of great features, all at an affordable price, according to a news release.

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