September 2010
Volume 37 - Number 2
Contents
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June 12, 2010
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| Dometic Specializes Sanitation Products for RVer Niches |
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 | | (left)Clean 'n Green holding tank treatment and bowl cleaner for weekenders, (center)Holding tank treatment for full-timers who are on the road for 200+ days per year, (right) Portable toilet treatment for tent campers.. |
Just as the population of RVers has risen dramatically in recent years, so have the number of products designed for their use. However, not all RVs and their users are the same in their preference of equipment use and duration of travel, so a wide product variety can be confusing for consumers trying to choose which ones are right for them.
In response, Dometic recently created a new line of eco-friendly sanitation products tailored to different RVers’ specific uses, which can be found at www.Dometic.com/Green.
“Too many choices can be overwhelming when you’re shopping for sanitation products for your particular camping style. We know RVers don’t want to spend time staring at labels and comparing products, and they don’t want to buy one-size-fits all stuff that won’t be what will work best for their travels, so we did the work for them,” said Brad Sargent, Dometic vice president of marketing. “We studied usage patterns, discovered which formulas and formats fit various kinds of campers, and took that all into consideration when we created this line. Then, we color-coded the labels to let consumers see at a glance which products were designed with them in mind.”
Full-timers will want to look for the purple label to find a holding tank treatment intended for those who are on the road 200 days or more per year. These RVers were found to need a high-volume, high-value package that still takes up minimal space, so this treatment comes in a concentrated liquid formula providing up to 32 applications in a 1-gallon container for the best value and longest-acting effectiveness. The tip-and-measure dispenser allows for sanitary, hands-free use.
Weekenders, RVers who tend to travel anywhere from two days to two weeks at a time, typically look for a quick, on-the-go sanitation product. The Clean ‘n Green holding tank packets and bowl cleaner are designed for them and are labeled in orange. The set includes convenient toss-in packets which dissolve quickly for immediate effectiveness plus a powerful effervescent bowl cleaner. Both products are biodegradable and non-toxic and come in a resealable package.
More rustic camping has a different set of requirements and thus a different approach. For tent campers and other portable toilet users, there’s the blue-labeled Max Control Advanced granulated treatment. The handy pre-measured packets contain a formula which breaks down waste while controlling odors without formaldehyde, and it’s 100 percent biodegradable for conscientious outdoor use.
Any RVer interested in green living can use the Clean ‘n Green BioRinse holding tank treatment with the dark green label, which is completely non-toxic while providing long-lasting, instant odor control. The safe, family-friendly formula treats a 20-gallon tank with just four ounces. In addition, the comfortable new Enviro-Soft two-ply toilet tissue is made from 100 percent recycled paper with no added dyes or fragrances.
“Being ‘green’ is something we’ve done at Dometic before that even became a catchphrase. It’s never been a knee-jerk, trendy thing for us,” said Sargent. “We’ve been doing things like recycling at our factories and implementing energy-savings initiatives at all of our companies worldwide for some years now. It’s not about what’s popular and good for our image. We take our environmental responsibilities seriously and we’re always looking for solutions on a long-term basis.” For more information on these products, visit www.Dometic.com/Green.
by Dometic
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