February 2012
Volume 38 - Number 7


Contents


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People
February 02, 2012 1461
Thetford's Phillips, Tharp Promoted

by Thetford Corp.

Two long-time Thetford Corporation employees, Kevin Phillips and Doug Tharp, have been promoted. Phillips was elevated to the position of executive vice president of North America. He previously served as vice president of sales & marketing, North America, since joining Thetford in 2005.

He is a member of the Recreational Vehicle Industry Association (RVIA) board, serving as chairman of its membership committee and is on the market information and supplier committees. He formerly served as chairman of the RVIA nominating committee. Phillips is also a former member of the Recreational Vehicle Aftermarket Association (RVAA) board.

"Kevin's leadership, experience and knowledge of the RV market make him the ideal candidate to grow Thetford in the future," said CEO Stephane Cordeille.

Prior to joining Thetford, Phillips worked with Guardian Automotive as business unit director. He also previously worked as director of business development and director of North American sales at GKN Sinter Metals, and as customer director & global platform leader with Delphi Automotive.

Phillips has received a Bachelor of Science degree in computer science from the University of Michigan in Ann Arbor and a MBA in business policy and marketing from the University of Chicago's Graduate School of Business.

Doug Tharp was promoted to senior director of finance, North America. He joined Norcold, Inc., as a division accountant in 1990 and was promoted to accounting manager in 1993. He was promoted to corporate controller at Thetford, Norcold's parent company, in 2003. He has received a Bachelor of Science degree in business from Miami University in Oxford, Ohio.

Thetford is a world leader in recreational products, including sanitation, refrigeration and other RV and marine products.

Headquartered in Ann Arbor, Thetford is the world's leading supplier of sanitation and refrigeration products for the RV, marine and heavy-duty truck industries. It is a privately-held company with eight manufacturing facilities in four nations.

Thetford subsidiaries include Norcold, America's leading manufacturer of gas-absorption refrigerators and freezers for the RV, marine and truck markets; Tecma, a producer of fine-china toilets and powerful waste-transfer systems based in Italy; and Thetford UK, a unit in England that manufactures Spinflo brand high-quality cooking and heating appliances as well as accessories.

Contact Thetford, 7101 Jackson Road, Ann Arbor, MI 48103. Toll-free 800-543-1219 or 734-769-6000; Fax: 734-769-2023. info@thetford.com; www.thetford.com.

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January 30, 2012 1452
Heather Mariscal, of Priority One, Wins Business Leader’s 2011 Women Extraordinaire Award

by Priority One Financial Services

ST. PETERSBURG, Fla. On Tuesday, December 13, 2011, Heather Mariscal, president of Priority One Financial Services, was honored as one of Business Leader’s 2011 Women Extraordinaire Award winners at an award luncheon held at the Tampa Palms Golf & Country Club. Every year, Business Leader Media honors the top women business leaders of the South. Mariscal, along with 23 other honorees, was chosen out of 1,700 nominations and selected based on her outstanding professional achievements as well as her passionate efforts to make a difference in the Tampa Bay business community and organizations.

Heather has been with Priority One, the recreational industry’s oldest and largest F&I outsourcing provider, for eight years and was promoted from vice president of operations to president in 2009. She led the company through the economic/lending crisis of 2009 not only surviving the downturn but emerging with a stronger company. Mariscal and company have also been involved in several community activities, such as Walk Now for Autism, and annually Priority One celebrates “P1 gives thanks” throughout the month of November. Employees are given time off to volunteer at charities to give thanks back to the local community.

Heather is thrilled to have been chosen as a Woman Extraordinaire winner and believes that compassion, humility and transparency are key to a successful leadership. “Respecting and encouraging the differences of each individual on your team helps maximize their potential. By empowering those around you to be creative and communicate ideas, you will continually evolve. Transparency, whenever possible, is paramount as it fosters an environment of open discussion creating a team aligned around a clear, common goal.”

About Business Leader Media
For the past 20 years, Business Leader Media has provided local business intelligence to readers in several Southeast markets. Its products include magazines, websites, email, newsletters, and a number of networking and awards events for businesses, ranging from the top small businesses of the South to women leaders of excellence, from catalyst entrepreneurs to business leaders of the year. Business Leader operates in nine markets, including: Raleigh-Durham, Greensboro and Charlotte in North Carolina; Miami, Tampa and Jacksonville in Florida; Nashville and Memphis in Tennessee; and Atlanta.

About Priority One Financial Services
Priority One has been serving the marine and RV industry since 1987. Acquired in 2007 by Forest River, Inc. a Berkshire Hathaway company, Priority One serves as the F&I managed services provider for hundreds of dealers nationwide. For more information, visit www.P1FS.com.

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January 24, 2012 1449
Todd Jass Named Warehouse, Distribution And Production Control Manager For Winnebago

by Winnebago Industries, Inc.

FOREST CITY, IOWA -- Winnebago Industries, Inc. has announced the appointment of Todd Jass to the position of warehouse, distribution and production control manager. Jass replaces Ron Berry as warehouse and distribution manager, who retired from the Company after 39 years of service, in addition to retaining management of production and inventory control functions.

In his new position, Jass is responsible for Winnebago Industries' warehouse operations, interplant material handling, over-the-road truck fleet operations, as well as the Salvage Department. In addition, Jass will continue to manage production and inventory control functions within the company.

A 28-year veteran of Winnebago Industries, Jass most recently served as a production manager in the motor home assembly plant. Other prior positions include senior buyer, material analyst, production control coordinator and parts distribution supervisor.

A 1980 graduate of Garner-Hayfield High School, Jass earned an associate of arts degree from North Iowa Area Community College, Mason City, Iowa.

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January 19, 2012 1447
Dutchmen RV Appointments Kelly Green VP of Operations

by Dutchmen RV

Kelly Green VP of Operations

GOSHEN, Ind. - Cam Boyer, President of Dutchmen RV today announced the appointment of Kelly Green to Vice President of Operations with responsibilities over Engineering, Purchasing, and Manufacturing.

"The primary objective of this appointment is to improve cross-coordination of engineering, purchasing and manufacturing within Dutchmen. This will accelerate improvements with respect to operating efficiencies, cost reduction initiatives, product quality, and operational initiatives", stated Boyer.

Mr. Green brings a strong background to this position with over 16 years experience in the RV Industry where he has a solid reputation for his leadership, dealer and customer relationships, and management skills. He organized and led teams responsible for customer relationships, after sale technical service support, dealer website for warranty transaction processing and part ordering, material procurement, product design, strategic investments and overall company strategy. He was a member of the leadership team responsible for the successful turnaround of Dutchmen. Mr. Green holds a Bachelors of Science in Business Administration and has served the RVIA on the Committee of Excellence.

"Kelly is a strong member of the Dutchmen Team with an understanding of how to run a business successfully. He has a great depth of experience in dealing with our customers and is a strong agent for change. When you put all of these qualities and experiences into one package, we have an extraordinary resource on the Dutchmen Team that will help us strive towards our goal of producing the best value products in the market. I am excited about the effect this will have on Dutchmen's performance", added Boyer.

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January 10, 2012 1435
Thetford's Sales Team Expands with New Account Manager

by Thetford Corp.

Sean Quick joins the team with a territory of Michigan.

To keep up with increasing sales demands, Thetford Corp. is expanding its sales force with a new account manager. Sean Quick joins the team with a territory of Michigan.

Quick was promoted internally to the position from Thetford's customer service and technical support departments. He has 14 years of successful experience in sales management in the transportation industry. He is a graduate of Western Michigan University.

"Sean is a valuable member of the company," said Mary Pouliot, Thetford's director of customer service. "His product knowledge and exceptional customer service standards will take him far in his new position."

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December 29, 2011 1421
Thetford Welcomes New Aftermarket Sales Manager

Brett Motheral joins the Thetford Corp. team as its new aftermarket sales manager. Motheral has 20 years experience in aftermarket products, including auto accessories and consumer electronics.

"Brett brings us a wealth of aftermarket account knowledge and we are excited to have him joining our team," said Mike Mesharer, Thetford's director of RV sales.

Motheral's most recent position was in the trucking industry in Elkhart, Indiana. He will be relocating to Ann Arbor, Michigan to join the Thetford family. Motheral is a graduate of Western Oregon University.

Headquartered in Ann Arbor, Michigan, Thetford Corp. is the world's leading supplier of sanitation and refrigeration products for the recreational vehicle, marine and heavy-duty truck industries. Thetford is a privately-held company with eight manufacturing facilities in four nations.

Thetford subsidiaries include Norcold, America's leading manufacturer of gas-absorption refrigerators and freezers for the RV, marine and truck markets; Tecma, a producer of fine-china toilets and powerful waste-transfer systems based in Italy; and Spinflo, a unit in England that manufactures high-quality cooking and heating appliances as well as accessories.

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December 24, 2011 1420
Dutchmen RV Announces a Management Team Restructuring in Its Sales Staff

GOSHEN, Ind. - Cam Boyer, President of Dutchmen RV announced a management team restructuring in its sales staff. Nate Goldenberg - General Manager for Voltage, Denali, Rubicon and Razorback will take over the responsibility for Coleman. Rob Groover - General Manager for Infinity and Komfort will take over the responsibility for Dutchmen. Ryan Thwaits - General Manager for Kodiak and Aspen Trail will take over the responsibility for Aerolite.

"This restructuring allows Dutchmen to be more efficient, leveraging the leadership skills of our three General Managers. We believe that this move gives Dutchmen the best opportunity to excel in the marketplace. Nate, Rob and Ryan have unbelievable track records and I am extremely confident that they will succeed in taking these products to the next level", stated Boyer.

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December 21, 2011 1412
Adam Gudger to Lead Thor Motor Coach Diesel Division

Adam Gudger

ELKHART, Ind. - Thor Motor Coach announced the promotion of veteran sales executive Adam Gudger to the position of National Sales Manager for the diesel division. Gudger brings with him eleven years of diesel motorhome sales experience.

A graduate of the University of Oregon, Adam and his family recently relocated to Northern Indiana in 2011 to be based out of the Thor Motor Coach sales headquarters in Elkhart, Indiana.

"I am elated to have the opportunity to work for the best company in the RV industry. Our intense focus developing the most innovative and value driven products is really paying off. There is no doubt our dealer partners are going to reap the benefits of these efforts in 2012 and beyond.", explained Gudger.

"Adam's energy, knowledge, relationships, and most importantly his passion makes him a natural fit to lead the Thor Motor Coach Diesel Sales Team." stated Dana Simon, V.P. of Sales and Marketing for Thor Motor Coach.

The Thor Motor Coach Diesel line-up includes the Serrano, Astoria, Tuscany, and the all new Palazzo rear diesel motorhome.

Adam Gudger can be reached at 574-584-3646 or AGudger@TMCRV.com

For more information:
Thor Motor Coach, Inc.
PO Box 1486.
Elkhart, Indiana, 46515.

(800)860-5658
www.ThorMotorCoach.com,

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November 11, 2011 1372

Key Hire to Executive Team Brings Fresh Perspective and Strategic Tactics

Airstream Names Mollie Hansen Vice President of Marketing

by Airstream Inc.

Mollie Hansen_VP of Marketing

JACKSON CENTER, Ohio – Airstream Inc., maker of the iconic “silver bullet” travel trailer, has announced the hiring of Mollie Hansen as Vice President of Marketing. Ms. Hansen brings key experience to Airstream’s already skilled team with her strong record of driving sales through strategic marketing.

Ms. Hansen will oversee all corporate marketing activities for Airstream, including go-to-market plans for new products, trade and consumer communication, as well as brand messaging.

Ms. Hansen began her career at Nike, Inc. where she directed the implementation of visual merchandising strategies. She then went on to develop merchandising programs to drive brand recognition and sales for Columbia Sportswear, Inc. Following that, for nearly eight years, Hansen provided leadership and strategic direction for retail operations and retail analysis teams as Head of Retail Marketing for Adidas.

Most recently, Mollie was the Director of North American Marketing for Converse where she was responsible for an account marketing organization for this heritage brand.

As an outdoors enthusiast, Hansen has been an Airstreamer for more than 10 years. She fell in love with the brand while creating a snowboard booth for Columbia Sportswear in 1995.

“Having been involved with the top sporting goods and retail brands, Mollie brings more than 15 years of progressive experience in management, marketing and customer relationships plus a fresh approach to our strategic marketing initiatives for 2011-12 plans,” said Bob Wheeler, President and CEO of Airstream. “We welcome her as a vital addition to the Airstream team.”

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November 09, 2011 1368
Thetford Welcomes New Account Manager

To help provide the best service to its customers, Thetford Corp. brings on a new account manager. Scott Leister will serve OEMs based in the Elkhart, Indiana, area, including Jayco, Forest River and Newmar.

Leister has previously worked as a direct employee and manufacturer's rep for major suppliers before joining Thetford. He has an extensive background in RV OEM sales and has a BS from Western Michigan University.

An avid outdoorsman, Leister enjoys skiing, hiking, canoeing and kayaking. He is married with two grown children.

Headquartered in Ann Arbor, Michigan, Thetford Corp. is the world's leading supplier of sanitation and refrigeration products for the recreational vehicle, marine and heavy-duty truck industries. Thetford is a privately-held company with eight manufacturing facilities in four nations.

Thetford subsidiaries include Norcold, America's leading manufacturer of gas-absorption refrigerators and freezers for the RV, marine and truck markets; Tecma, a producer of fine-china toilets and powerful waste-transfer systems based in Italy; and Spinflo, a unit in England that manufactures high-quality cooking and heating appliances as well as accessories.

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