CONTENTS
Cover Story
RV Rental Franchise Pioneer
DREAMER - Sandra Bate
Bates International's Extraordinary Founder
Sandra Bate is a pioneer in the RV rental market
and one of the founders of Bates International, Inc., an RV rental franchise company. Read
how Sandra Bate started in the business as a teenager with one rental unit, and learn how
she managed to grow this small enterprise into a major player in the rental business
through a series of innovative ideas and programs.
MBA Launches RV Rental School
Bert Alanko and Sue Conrad of MBA Insurance are
known for bringing creative programs to benefit RV rental operators, so it is no surprise
that this duo has come up with another innovation -- The MBA Insurance RV Rental School.
The very first two-day school was held during February in Las Vegas followed shortly by
one in Atlanta, GA. Read what the sellout class of attendees learned and how the training
helped them become more professional in operating their businesses.
Rift Develops Between RVIA and
RVDA Over Mandatory Arbitration Legislation
For the past 11 years RVIA and RVDA have been
working toward developing plans for a possible model franchise agreement as well as a
method of using arbitration as one method to settle disputes between dealers and
manufacturers. Read how a proposed federal franchise law backed by the National Automobile
Dealers Association has become the catalyst for bringing to the surface the real issues
that separates the two groups.
Salesmanship
SILLY SEASON:
Show up, Show off,
Show what?
This month Zagami takes on the issue of selling RVs at
consumer RV shows. Zagami focuses on shows in New England, his home base, and draws some
conclusions about the value of this type of marketing and offers some far reaching ideas
on how the industry could benefit by taking a slightly different approach.
RVIA Presents Awards at
Annual Meeting
Each year RVIA honors members and others for their
contributions to the RV industry. The awards were announced at RVIA's Annual Meeting in
March.
Editorial |
