Cover Story
RV America Coalition
A New Internet-based RV Consumer Club
Web Site Management, Inc., launched a new RV
consumer club the RV America Coalition (RVAC) earlier this month. Learn how this
Internet club for RVers will lead a grassroots effort to support external threats to the
RV industry and the RV lifestyle and at the same time be benefit-rich and fun. See how
RVAC will differ from existing RV clubs and how RV industry companies can participate.
Product Spotlight
Trailair Pumps Up Fifth-Wheel Industry
With Air-Ride Pin Box
RV News takes a look at newcomer Trailair and its
launch of a unique fifth-wheel pin box coupler that integrates an air bag into its design
to smooth out the bumps of towing. Learn how inventor Dale Fenton came up with the idea
and how his association with Robert Mater, Jr., former president of Reese Products Inc.,
and now president and COO for Continental Accessories, played an essential part in the
launch of Trailair.
Interview with Jim Calderbank On
Investing in the Future
RV Industry marketing and dealer training expert
Jim Calderbank and his wife Dana have a lot of confidence in the future of the industry as
evidenced by their recent acquisition of a well-known destination campground in the Blue
Ridge Mountains of North Carolina. Learn why the Calderbanks made this investment, what
problems they encountered and why they are convinced it was a good decision.
Salesmanship
Destination Camping: Opportunity Knocking
Always looking for new ways to extend sales possibilities
for RV dealers, this month Bob Zagami shows how partnering with destinations campgrounds
could create a variety of new selling opportunities.
Al Ruhl and Warren Jones Among
Those Honored by RVIA
RVIA presented six awards to industry members at its Annual
Membership Meeting in Palm Springs, CA, in March. Read why this year's Distinguished
Service to the RV Industry Award went to Al Ruhl, vice president of Manchester Tank &
Equipment Corporation and what special award was given to industry veteran Warren Jones.
Also learn who else was honored.
Better Business Bureau Demands
Web Sites Remove Links
Pointing to its Web Site
Read why the Better Business Bureau (BBB) Council has
adopted a new policy recently and has started approaching web sites across the Internet
that contains links pointing to its web site.
Chassis Maker Takes the
"Workhorse Experience"
of its W Series Chassis Direct to Consumers
Richard Fish, vice president of motorhome sales and
marketing for Workhorse says that people who test drive a motorhome built on a W-Series
platform are convinced. Read this article to learn why.
Editorial
Restoring the Luster to RVIA's
Journalism Award
RV News commends RVIA for its selection of senior editor of
RV Business Jeff Kurowski as the recipient of the 2000 RVIA Distinguished Achievement in
RV Journalism Award and has a suggestion to restore the luster to this important award. |
