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    April 2004 Volume 29 - Number 9    

Contents     


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January Shipments Up 6.3% Over 2003

 

The best kept secret in the RV industry!

Which RV has an average purchase price of $32,512 and 99% of the people buying this product will recommend the lifestyle to their friends and neighbors? It’s the RPT! RPTs provide their owners with the best of both worlds. You get an inexpensive cottage on location at a campground or RV resort, and eliminate the need to transport and store the trailer at home. RPTs are the embodiment of destination camping. You put it somewhere, and it’s always there, whenever you want to use it … just hop in the car or truck and head for your little cabin in the woods, or by the lake, or at the resort, or located in one of the pricey communities that like to cut down trees and build tall buildings, and call them condominiums. The statistics on RPT owners are quite enlightening and showcase why these units are so popular. The only question mark is why they are not even more popular.

Ten years ... ten questions.
A discussion with Bill Garpow, Executive Director of the RPTIA.

RPTIA will celebrate their tenth anniversary later this year. This issue focuses on the challenges and opportunities for this unique RV and we asked the association’s Executive Director to reflect back on the last last ten years and give us some insight into the future of RPTIA. Bill Garpow answers ten questions to celebrate their ten years.

Why aren’t you selling RPTs?

If somebody offered you a stock tip on a "sure thing" that was going to significantly increase in value, would you invest your money on the stock? What if somebody told you that one of the best kept secrets in the RV industry was something called a Recreational Park Trailer and you could make a lot of money selling these units, increase market penetration, and be in on the secret before others found out about it? Well, the cat’s out of the bag and everyone is reading about it at the same time. However, as we all know, the RV industry doesn’t move that quickly and you can still get in on the action before others are willing to make the investment, understand the potential, and add RPTs to their dealer inventory. What are you waiting for?

Add on sales, add on profits.

One of the additional benefits of selling recreational park trailers are the profitable add-on products that make a lot of sense to the consumer who has just purchased their new RV. One of the most popular options is a three-season room that adds additional space and enjoyment to the RPT. Sell the RPTs and sell the add-ons that contribute positively to your bottom line profits.

Editorial:
What’s wrong with this picture?

Capitalism is a wonderful thing, but does it ever reach a point where it starts to damage an industry that has tremendous growth potential? The most recent issue of RV Business proudly announces the formation of a new Dealer Advisory Board that will be chaired by industry veteran Gaylord Maxwell. This time they have invited dealers into the lion’s den, and it appears that several well respected owners of outstanding dealerships have jumped on the bandwagon. Fifteen dealers have shared their corporate soul with a company that is chaired by a man who has already acquired dealerships that annualized revenues in excess of one billion dollars. According to the article, these dealers averaged $40 million dollars in sales last year … that equates to $600 million in sales. The train keeps rolling down the track.

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Soda Club

Frawley Ranches

Wholesale Trader

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