The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.
Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .
Fri Jul 8, 2016
In a more mature world of internet marketing and website design, most RV dealers in Canada now have fairly well-planned websites. One aspect that hasn’t changed much over the years is the way that vehicle inventory is searched.
Most RV dealer websites have but one way to perform searches. The typical RV search form allows users to choose from parameters like RV type, price range, length, brand or model name, etc. But analytics reports show that a majority of RV consumers will enter the inventory pages by trailer type, like travel trailers or fifth wheels and then wander through pages and pages of inventory until they see a trailer that looks to fit their criteria. This can turn into a frustrating and often dead end experience that forces the RV consumer to waste time and energy searching aimlessly.
Campkin’s RV Centre, has developed a way to intelligently search hundreds of RVs by asking a series of simple qualifying questions. Named “The Floorplan Finder”, the new application helps potential RV buyers, particularly first time buyers, narrow down hundreds of RVs so that they can more easily find the models that match their needs.
The questions are simple enough. “Do you want to tow your trailer from campsite to campsite or will you be parking it more permanently at one site?"; “Do you know what body style you are interested in?” or “Do you have a maximum weight your current tow vehicle can handle, or if you plan to purchase a new tow vehicle what is its planned maximum tow weight?”
After a few more questions that pertain to length and whether you are looking for new or used choices, the final and most important question asks users to choose floorplan features that are important to their decision. Features include single bedroom, second bedroom, bunk house, outdoor kitchen, front living room, rear bedroom, free-standing table and chairs, etc.
Within two minutes of questions and answers, users are presented with a number of models and brands fitting their requirements. The traditional inventory searches can often result in a message like "We're sorry, there are no trailers that fit your requirements." If a consumer is looking for something very particular and submits parameters like a low price range and a long trailer length, there may be nothing in inventory that matches, forcing the user to either resubmit their search and loosen parameters or look elsewhere.
With the Campkin’s Floorplan Finder, the chances of empty returns have been reduced by attaching a numeric feedback to each selection made from the floorplan features section. The options reflect how many results are found as each new filter is applied. This way, the user is in control of the floorplans that are returned before moving on to the next step. Instant feedback such as this sets new levels of searching and makes the Floorplan Finder easy to use.
Once there are a reasonable number of identified floorplans, the user is asked to choose the View Floorplans button and the application presents the user with their list. This list can then be printed to bring in to the dealership on a visit, or submitted to the dealer’s sales manager via email so that they can be contacted for a sales appointment. These printed and submitted lists make new sales appointments more focused and help to quickly convey consumer needs to the sales staff.
The feedback from users so far is positive even though it has only been launched for two weeks, according to a press release from Campkin's RV Centre, The number of users coming in with Floorplan Finder lists, although moderate, is increasing week after week and the percentage of sessions that include a visit to this new application is steadily rising.