RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Marketing to Millennials

Tue Jul 12, 2016

As a home or commercial service business owner or manager, you have to always be looking forward as well as managing day-to-day business needs. If you want to ensure your business’s future success, the information below could prove to be very necessary and informative.

Millennials (those born between 1980 and 1995) already make up 32 percent of car owners. This rate is likely to increase rapidly over the next few years. You need to evolve your business to meet millennials’ needs and expectations or your business could rapidly become obsolete. Millennials are unique because they are the most tech savvy generation, but did not grow up with tablets in their hands. They still remember what life was like before technology took over, but love the convenience it brings to their lives. If you want to cater to and relate to millennials, you need to speak their language to fit their expectations.

Businesses that fail to evolve their services with the current marketing techniques and technology will eventually be outperformed by their more agile competition. 60 percent of businesses have no online presence; only about 12 percent have active Facebook pages. Ignoring core online marketing trends and techniques could spell disaster for small businesses looking to reach new customers. The first thing most prospective customers will do today is Google you, even if their trusted neighbor or mother recommends you. If you have little to no online presence, it will be hard to gain trust. Having an up-to-date and visually appealing online profile in the places people expect them (a website, Facebook page, Yelp page, HomeAdvisor profile, etc.) can help you draw in new business.

Additional Information: http://www.sys2k.com/insights/index.php/marketing-to-millennials/