RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Go RVing Program Includes Expanded Image Library

Mon Jul 18, 2016

Fairfax, Virginia – An expanded image library, new B-roll footage for download and a streamlined Leads Plus search engine are the latest upgrades available to dealers through the powerful Go RVing program.

These new features arrive just in time for dealers to take advantage of the program for summer as Go RVing’s sophisticated 2016 media plan kicks into high gear with more TV spots, targeted magazine advertising, special events and social media strategies, according to an RVDA press release.

The Industry Only section of the Go RVing website has an expanded image library with new files available for download. The professional image library is organized by vehicle type with choices of high res and low res images for dealers to use in their dealership marketing and sales campaigns.

Participants in the Dealer Tie-In will benefit from changes in the Leads Plus search engine, which has been streamlined to reflect current search criteria, so it’s easier to find and download the latest leads.

The Tie-In program also has new B-roll footage available for download, along with new Go RVing TV spots in the digital downloads section. With each video production shoot, Go RVing captures lifestyle and driving footage that is suitable as high-quality footage for local TV commercials or promotional efforts. These videos are high-definition, broadcast-quality files compatible with standard editing platforms currently used by the vast majority of production facilities. Dealers can preview footage before buying it.

The Go RVing Coalition consists of RV manufacturers, component suppliers, dealers and campgrounds. Go RVing works to provide the public and media with pertinent information about the benefits of RV travel. Go RVing works to provide the public and media with general information about the benefits of RV travel and camping and to foster customer satisfaction with the RV experience.

The Coalition was formed by representatives of the Recreation Vehicle Industry Association (RVIA), Recreation Vehicle Dealers Association (RVDA), National Association of RV Parks and Campgrounds (ARVC) and leading state RV and campground associations to distribute information about the benefits of RV travel and ensure the quality of RV products and services.

To sign up, go to the RVDA website or email Chuck Boyd at cboyd@rvda.org or call him at 703-591-7130 x113 or visit www.rvda.org.