RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Two Personal Branding Experts Will Present 2 Workshops at RVDA

Mon Aug 1, 2016

146497011774596.gifFairfax, Virginia - In many family-owned dealerships, the owner is the face of that business and his or her personal brand could be just as important as the public profile of that business, according to a press release from the RVDA. Personal branding experts Michael Carr and Tonya Eberhart of BrandFace will be presenting two workshops about the role of personal branding in today’s marketplace and how to manage it across all platforms. Both are new to this event.

The 2016 RV Dealers International Convention/Expo takes place Nov. 7-11 at Bally’s in Las Vegas. There are ten workshops in the Social Media/eMarketing track for 2016. Dealers who register by Aug. 30, get the low, advanced registration rate for the premier education and networking event for North American RV dealers.

Eberhart, who started BrandFace, is a successful speaker and author whose mantra is, "People don't do business with a logo. They do business with a person." Her specialty is personal branding designed to help business owners become “the face of their business and a star in their industry.” Carr is an entrepreneur and “America’s Top Selling Real Estate Auctioneer”. He also is Eberhart’s speaking partner and the co-author of BrandFace for Real Estate Professionals. Carr executed BrandFace concepts so well as a client that he transformed his business to become a sought after brand in North Georgia, and eventually a partner in BrandFace. Throughout his impressive career as a broker and an auctioneer, his accomplishments have included selling more than 68,000 real estate properties and more than 625,000 autos and RV’s.

“Personal Branding and Social Media” set for Wednesday, Nov. 9 from 9 to 10 a.m. will explore how much personal promotion is too much and how a social media platform should be customized to suit each purpose. The session will cover how to respond to customer comments and complaints as the face of your company. After attending this program, participants will be able to: (1) distinguish personal pages versus company pages, (2) understand brand customization of social media platforms and (3) utilize content and engagement recommendations for social media platforms.

The afternoon session, scheduled for 3:15 to 4:15 p.m., “Six Elements You Need to Become the Face of Your Business and a Star in Your Market” is ideal for dealership owners who are or wish to become the face of their business. In every market, there is generally one company that stands above the rest in each industry. Often, those companies are No. 1 because they have a personal connection with their customers. Learn how personal branding impacts business growth and the main principles behind an ironclad brand and position that takes the number one spot in the market. Key takeaways include the ability to: (1) understand what it really takes to be the recognizable face of your brand, (2) employ the main principles behind creating an unforgettable position in your market and (3) extend your personal brand to all your marketing platforms.

The convention is sponsored by RVDA, RVDA of Canada and the Mike Molino RV Learning Center. The convention also will feature an expo of the RV industry’s top companies offering products and services to help dealers improve profitability. Companies interested in partnership and sponsorship opportunities and exhibitor information can contact Julie Newhouse at 703-364-5518 or send an e-mail to jnewhouse@rvda.org.