The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.
Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .
Wed Aug 3, 2016
At the Family Motor Coach Association’s convention in Springfield, Massachusetts, many RV businesses, manufacturers and dealers will share in the enthusiasm created by new trends and business models in the industry.
Not to be forgotten, Girard RV is planning to make quite a statement.
At space 3048, Girard RV will have a duplication of a 43-foot motorhome built with separate panels of fiberglass, complete with tubular aluminum on the inside. Wanting to be able to display all of the full-size products the company offers, Girard RV Marketing Director Chris Holland says he and the company officials wanted to kill two birds with one stone: Attract the attention of everyone at the show and show off the products that could set a new trend in the industry.
“It’s a dazzling display. It’s going to be something that the media would want to see, and people to just check out the lengths they went to to show a full-size awning,” Holland says. “In the past, we would have about maybe a four- or five-foot awning that was a miniature of what would be on the coach. But it wasn’t visually what you would see on a motorhome.”
All seven of the company’s awnings will be displayed on the motorhome. In addition to the company’s awnings, Holland says the display also will include remote controlled tire covers, called the Girard Guard, remote controlled furniture, such as TVs that slide in and out of places to create more space and room.
“This is definitely going to be a new trend,” Holland says. “When we went to Louisville in November, Winnebago came over to our display, pressed it and said he’d take 800 of them right now. We’ve created a situation in which the manufacturer will build the tire guard and you won’t even see it, because it will be part of the inside of the wheel well.”
In addition to Winnebago, Holland says other manufacturers that have become interested in the new products include Jayco, The REV Group, Monaco and Holiday Rambler, among others.
Another product that Girard has come out with is the new tankless water heater, which saves space in the motorhome or trailer and can heat the water quicker with the high-powered burners as opposed to the gas-fired storage tanks.
“We put them in and we suddenly had an additional six inches of storage,” Holland says. “And when you have a couple that’s standing in front of two trailers that they’ve narrowed it down to, the one with the hot water heater that’s constant is a big deal.”
Holland says the water heater and other creature comforts within the RVs have been especially popular with women buyers, whose demographic has been steadily increasing in the RV buying market for some time.
“Women have been camping with their family in the desert for years and they haven’t been able to take a decent shower, and they have to wait so long in between showers for the water to heat up again,” Holland says. “When you have you and dad and three kids, the five of you can’t all shower that morning. It will take too long unless you want to take a cold shower.”
Holland says the tankless water heater and the remote controlled furniture and tire covers have the potential to change the industry. He compared it to when RVs started building basement storage.
“They were selling them like hot cakes,” Holland says. “It accomplished what it needed to accomplish and it changed the industry. The following year, everyone came out with basement motorhomes. Now, like that, everyone likes hot water. This can change the industry.”
At the FMCA Convention this week, RV businesses and enthusiasts might catch a glimpse of something that will set a large trend in the industry for years to come.
To view other specifics about any of Girard's products, visit www.girardrv.com.