RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

RV News Exclusive: REV Your Engines

Wed Aug 10, 2016

147084517692873.jpgWhen 22-year-old NASCAR racer Ryan Blaney arrives at the next Sprint Cup Series race, he will arrive in style.

Blaney and his Penske team will arrive in a 45-foot fully-loaded 2017 American Eagle Heritage motorhome from the REV Group.

The new Type A motorhome was presented to him on May 17, a representation of the partnership between the RV manufacturer and the large NASCAR team.

In just four short months, the REV Group has displayed its influence on the sport of car racing, with its brand names and models starting to show up in several racers’ lots and many prominent races.

In addition to Blaney, one of the rising stars in NASCAR, the REV Group also has forged a partnership with other Team Penske racers, such as three-time Indianapolis 500 winner Helio Castroneves and 2012 Sprint Cup Champion Brad Keselowski, among others.

The REV Group CEO Tim Sullivan says when people go to NASCAR races, they can see the plethora of RV-related products, models and advertisements around the stadium. At that point, it’s an easy jump to get into the industry as a whole.

“All you have to do is go to a racetrack and see it’s not just the RVs that are there, but every piece of a vehicle that we manufacture has something represented,” Sullivan says. “An ambulance, a shuttle bus, everything that we produce finds its way to a racetrack. It seemed like a natural marriage to sponsoring and getting involved in it.”

Sullivan says that Roger Penske, the owner of Team Penske, had been involved in business well before the new partnership was forged.

“I’ve known Roger for a while. When we started talking last year, our two companies have a lot in common,” Sullivan says. “We have a business relationship that’s quite strong. We buy from him, he buys from us. It’s a good strong business relationship. We thought, if we got that, why don’t we carry that over and create a racing relationship as well?”

Although young and just two years removed from his first professional race, Blaney is anything but a rookie when it comes to the racing industry.

Blaney’s father was involved in NASCAR in the 1990s, while his grandfather did dirt modified racing before that. Blaney was born into the racing industry and he admits it’s the only life he’s ever known. But that’s the way he likes it.

“Some of my first memories are of the race track,” Blaney says. “I was kind of born into it. I made a decision pretty young that I wanted to do it. My parents never really pushed me. They kind of let me decide on my own. I tried other sports, but I never had a passion for it like I did for racing.”

Up until May, Blaney actually was using his dad’s old motorhome, a 10-year-old model. It didn’t occur to Blaney that he could get an upgrade, but when it did come, the upgrade was of the top notch.

The fully-loaded coach is built on a Liberty chassis with 600 horsepower. It has a fully Aqua Hot heated floor. It has a 72-inch by 80-inch bed in the back of the motorhome, along with a 91-inch and 79-inch sofa in the front, the larger of which is equipped with a queen air mattress.

Other features include three LED TVs, of the 48-, 40- and 32-inch varieties. A residential refrigerator with ice maker, pantry, dining table with chairs, two toilets and one shower make up a few of the other features.

"A big change for me is the whole bus is run on an iPad," Blaney says. "The lights, the climate, the TV, stereo, blinds. That took me so long to figure out where everything is. The old one, you had to do everything manually. Now I feel really lazy. I just sit around and push a button."

According to the the REV Recreation Group’s President Jim Jacobs, the only thing that was customized especially for Blaney was the paint job on the front to announce the Team Penske relationship.

“The only thing custom on it was the paint job,” Jacobs says. “Everything else is completely available to the public.”

In the two years Blaney has been racing on the NASCAR circuit, he has amassed eight wins and 82 top ten finishes, including eight top ten finishes in the Sprint Cup Series.

Sullivan says the relationship already has reaped benefits from both sides, with the company getting its brand name and models into the racing sphere and Team Penske benefiting from the partnership as well.

“We’re very happy with the Team Penske relationship. It’s a very mutually beneficial relationship on the race sponsor side and the business side,” Sullivan says. “It continues to grow. We expect to grow our presence and with all of NASCAR. Every one of our products that we manufacture show up at the racetrack.”