RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Thetford Adds RV Product Videos to Library

Fri Aug 12, 2016

146099368760656.jpgANN ARBOR, Michigan – In an initiative that began in late July, Thetford Corporation continues to add a series of refreshed and updated RV product videos to its marketing library.

The initiative reflects the growing power of video in the marketing arena – one study reported that 90 percent of consumers said that watching a product video helps them make a buying decision.

“We’ve used videos for a long time, so we’re familiar with the power of video marketing,” Thetford Director of Marketing Andy Bialorucki says. "This major update of our video library reflects our drive to give consumers the up-to-date information they need to choose our industry-leading products.”

In all, 28 videos were produced, including most holding tank product videos – along with content related to how to best care for an RV and how to select the right toilet. They are accessed on YouTube (youtube.com/c/thetfordcorp) and stream on Thetford.com, and are available on any device connected to the Internet.

“We want dealers to know that these videos are available as a resource for their use, too,” Bialorucki says. “They’re hosted on YouTube, so dealers can embed our videos on their website, email them as a link to an in-store computer or phone, and show them to customers in the showroom. They’re a great tool to increase engagement with customers and sell products.”

Headquartered in Ann Arbor, Thetford is a privately-held company with seven manufacturing facilities in four nations. Thetford subsidiaries include Norcold of Sidney, Ohio, a manufacturer of gas-absorption and AC/DC refrigerator/freezers for the RV, marine and truck markets; Tecma, an Italy-based maker of fine-china toilets and waste-transfer systems; and Thetford Europe, which manufactures Spinflo brand cooking and heating appliances, as well as accessories.