The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.
Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .
Wed Aug 24, 2016
PORTLAND, Oregon - Canadian dealership group FFUN Recreation experienced a 1,561 percent average increase in leads across its 10 dealerships during the first year with web provider Dealer Spike. Previously, the company's sites were hosted by Powersports Network and a variety of local providers.
FFUN Recreation is a division of FFUN Group, one of Canada's leading companies. The entrepreneurial business powerhouse recently re-qualified as one of Canada's 50 best-managed companies for the second year in a row.
The company has steadily continued to prove successful, but the websites were not a huge factor in that success until FFUN Recreation made the move to Dealer Spike. Derek Larke, director of marketing, says the old websites just didn't have the look or feel that his team wanted for the company.
"In today's market, we're seeing 80 percent of people go online to do initial research on a unit," Larke says. "The website is the first introduction of our brand. FFUN Recreation wanted a web presence that was both pleasing to the eye and also distributed information well. Our partnership with Dealer Spike came about through Harley-Davidson – we were talking to them about best-in-class web providers. They mentioned Dealer Spike and showed us some of the work that had been done in the U.S."
FFUN Recreation's previous websites were "totally different," Larke says. The layouts had a white background, smaller pictures and no banner interface. Larke cites the new black background on most sites, large images and banner capabilities to be major improvements. He mentions the events calendar and the lead pop forms as effective tools he often uses.
Larke calls the new FFUN Recreation websites "cleaner, way more modern, with good design elements." He appreciates backend tools that make edits and changes easy for him and his hands-on marketing team. Dealer Spike also has provided FFUN Recreation with a toolbox of effective lead generating strategies.
"Our site has a lot of call-to-action buttons that get people to send us an email, plus we have the chat function which also helps customers get information," Larke says.
He credits data collection as a major reason for increased leads on the new sites.
"We are proud and honored to partner with one of the most outstanding dealership groups in Canada," Dealer Spike CEO Jay Mason says. "We share a common goal with FFUN Recreation – a commitment to driving excellence for our customers. We are committed to helping FFUN Recreation, and its neighboring Canadian dealerships, achieve major results in all of the industries we serve."
Dealerships are no longer in the process of transitioning to an online-first world – that transition has occurred. Customers are on the Internet, so dealerships need to be there too and they need to offer a powerful first impression.