The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.
Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .
Fri Sep 9, 2016
The RV industry has suppliers, manufacturers and distributors that cater to nearly every demographic: The baby boomers and millennials have got a lot of focus recently. However, there seemed to be a rather large subsection of people missing from the pie chart. What about the RVing families with small children?
The Jamberly Group has found an answer for them.
When Kim Strong went to her mom’s house for dinner, the high chairs had to be brought out of storage and set up so the babies and small children had somewhere to sit and make a mess of their food.
After countless dinners where the high chairs were painstakingly set up and taken down, Strong had an idea. So she and her friend Jamye Baker decided to come up with an innovative new product: The portable high-chair.
“The idea was born out of need,” Strong says. “The Ciao Baby Chair was the inspiration. We first took it to the baby market, where there was a natural fit and we soon realized that the outdoor market really embraced it and had solved a need that was out there. The active families that camp and are on the go.”
The product was introduced about four years ago in the company’s headquarters of Louisville, Kentucky. The company’s name was chosen by combining the first names of the founders, Jamye and Kimberly to create the Jamberly Group. Meanwhile, the product name Ciao Baby Chair was a play on words in itself. Ciao, in Italian, means both hello and goodbye and represents a family always on the move. Additionally, babies are likely to “chow down” on their food while in the high chair, Strong says.
About a year and a half ago, Strong and Baker took the Ciao Baby Chair to the outdoors and RV market, where it has been well received. Early on, Camping World, the largest RV parts store in the world, became a partner and took on the product.
“Once we started seeing the avid campers loved our product, we partnered with Camping World,” Strong says. “The customer base has really embraced it. We realized there was this huge RV market that had no idea we were around. Slowly, we’ve added onto some larger RV makers and we want to make a presence and make ourselves known to all these other RV companies.”
Some of the other RV dealers and manufacturers that have taken on the Ciao Baby Chair include Rich & Sons’ RV and Hilltop RV in Nebraska and Michigan, respectively. Meanwhile, The Jamberly Group also have set up partnerships with Cabela’s and Bass Pro in the outdoor market.
“People who buy RVs, they are wanting other products that make their time and RV more pleasant,” Strong says. “There are never solutions for babies. There are camping chairs for adults and kids. Ciao is a foldable, free-standing chair that comes in a carrying bag you can tote along with you.”
The suggested retail price for the chair is $67.99 for a solid color, while other licensed products can be created that would cost a bit more. These include the Mossy Oak brand and college team logos that are on the chair and the bag.
Additionally, the company has come out with an umbrella addition that can block out the sun as part of the chair, but is sold separately.
While the chair still has had limited exposure, the attention it has received has been great and Strong and Baker hope to get more ingrained within the RV industry market with additional suppliers and dealerships taking on the product to help RVing families.
“It’s a space saver. Grandparents love this product as much as mom and dad,” Strong says. “It’s just the convenience and the ease that it provides the family.”