RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Cruiser RV Progressing Two Years After Thor Acquisition

Tue Sep 20, 2016

Howe, Indiana-based Cruiser RV will mark its second anniversary in January 2017 since being acquired by Thor Industries Inc. subsidiary Heartland Recreational Vehicles LLC — a period that has been characterized by expansion into the West Coast market coupled with strategic growth internally.

“The landscape has truly changed for Cruiser RV over the past 18 months,” Cruiser Senior General Manager Kyle Miller says in a press release.

In January, Heartland broke ground on a 52,200-square-foot facility that will house a service center, state-of-the-art call center and sales offices for Cruiser RV and sister company DRV Luxury Suites. The $2.5 million project includes customer service and PDI operations that allow for independent inspections of products before shipment to dealers.

“Implementing this process is huge for our dealers," Miller says. "Dealers and consumers continue to ask our industry for better quality control and this facility was built to improve their experience with Cruiser RV products."

That initiative was followed by a move into the West Coast market as Cruiser RV opened production in April at Heartland’s new production facility in Idaho, a 248,000-square-foot facility situated on 25 acres in Nampa. Cruiser is manufacturing the Shadow Cruiser travel trailer at the plant targeting the West Coast’s high-volume marketplace for towable RVs.

Most recently, Cruiser RV announced the acquisition of a new plant in Middlebury, Indiana, where the company will build the Boss toy hauler and South Fork luxury fifth-wheel brands.

“Both products go after the meat of the market and give dealers some nice alternatives to the brands they currently carry,” Miller says. “This is a huge asset for Cruiser RV to increase our capacity and provide quicker delivery times to help increase dealer turns. It’s been exciting to watch this past year as we have strengthened our infrastructure and grown into a full-line manufacturer for our dealers.”