The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.
Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .
Fri Oct 7, 2016
Many things change in 10 years. Technology improves, people mature, businesses evolve and RV shopping desires adjust.
Ten years ago, Born Free Motorcoach was a different company than it is today. It built nearly all of its type C motorhomes on a Ford E350 chassis. But understanding the market trends and consumer demand, Born Free has expanded its product lineup to include both smaller coaches and an expanded selection of chassis.
It also has entered into a partnership with Holland Motor Homes of San Marcos, California, which Born Free President Jeff Butler says has been an exciting business development.
“We’re very excited about that and we believe their values and how they conduct their business and hold true to themselves, that it matches up extremely well with Born Free,” Butler says. “That’s who we look for.”
With that partnership out west and the expansion of its dealer network, the next logical step was to exhibit at the Pomona RV Show in California. The show starts Friday and continues through Oct. 16, where Born Free will be showcasing its new Reign type C coach that features a new Murphy Bed floorplan.
“We’ve been growing our dealer network and reaching areas that we hadn’t been to,” Born Free Product Manager Brandon Dodgen says. “For a long time, we were a factory direct manufacturer and now we’re reaching areas that were harder to reach for us. Part of that is offering new models and features – one of those is the Reign on the Mercedes Benz Sprinter chassis. The newest thing on that is the Murphy Bed floorplan. There’s a couch in front of it that converts to a dinette.”
Other features on the Reign include three safety steel roll bars, something no other manufacturer has, Butler says. A solid residential-style cabinetry, stainless kitchen and bathroom sinks, swivel seats, heated mirrors and Corian kitchen and vanity counters are a few other features the Reign displays. Butler says the dealer response so far to the new iteration of the Reign has been solid.
“It's been very positive. We’ve been well received in the marketplace. Sales have been good and it offers to those that are interested in a smaller coach,” Butler says. “They still have a full bed, but they don’t have to drive around a big motorhome. It’s been very popular and we’ve got a good backlog of orders for that product. We’re not the cheapest guy on the block and we don’t want to be. We don’t want to be a ‘Me Too’ manufacturer. We want to offer something that’s different to the industry.”
The Reign has been one of the top-selling motorhomes in California, Dodgen says, which is part of the reason the company is displaying three or four different floorplans at the show. Three Born Free representatives will be on-hand to answer questions and show the product to interested dealers, industry professionals and others.
Born Free Motorcoach will be at Booth No. 1007 for the full 10 days of the event.
For more information on the Reign, visit www.bornfreerv.com/reign.