The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.
Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .
Wed Oct 12, 2016
Nostalgia can be a powerful force.
When the newest James Bond movie or the latest Star Wars episode was released to theaters, fans and novices alike flocked to the cinemas to relive that winning formula that captivated so many people when the first, second and third editions of each were released.
It also brought in the rookies, the people ignorant and untrained in the ways of The Force or unschooled in the protocols of MI6, who after hearing so much about the stories that become everyday lexicon, finally wanted a piece of the story.
It was the nostalgia, the tried-and-true formula or the look and feel of something beckoning to them that made it so appealing.
For Gulfstream Coach, the Vintage Cruiser has hit the RV market with the same force.
Since its first appearance at the 2015 Elkhart Open House, the Vintage Cruiser has established itself as a fast retail performer that inspires an intensely loyal and rapidly growing following among owners and other RVers.
Since that time, Gulfstream Coach has added 125 new dealers in just more than a year, a sustained run at the proverbial box office that Gulfstream personnel have found both surprising and amazing.
“We’ve added 125 new dealers for the Vintage Cruiser in the past 12 months,” National Sales Manager Tim Dennig says. “We’re in new markets across the United States and Canada, from Puerto Rico to British Columbia. Fortunately, we’re still looking for dealers to satisfy the retail demand, with a number of good, strong territories available.”
The Vintage Cruiser is tailored to both the baby boomers, who remember the 50s and are entranced by the style of the retro travel trailer, as well as the Gen Xers and even the millennials, who see the fun features and know the tags and styles of the 50s, wanting to experience them, according to Gulfstream Marketing Director Paul Campbell.
The Vintage Cruiser comes in four floorplans, from 20 feet to 25-feet-11-inches. The features include a full-size bed, dinette table, the modern appliances like a refrigerator, microwave and a TV mount, and plenty of storage space.
“People have an immediate connection to the exterior graphics and overall shape of the Vintage Cruiser, which makes it a great showpiece on sales lots and at RV shows,” Dennig says. “But the real strength of the product is the way it fulfills the real, present-day wants and needs of campers, with laminated sidewalls, a one-piece laminated fiberglass roof, lightweight Azdel composite panels, designer-inspired furnishings, light Roanoke Cherry cabinetry, stainless steel appliances and a remarkable amount of storage space.”
Campbell says the response over the past year has been more than anything he has seen while at Gulfstream and the dealers keep coming, no matter how much time passes.
“It’s the fastest growth I’ve seen since I’ve been here,” he says. “It’s been phenomenal. What we tried to do was key in on the fun look and vibe of the ‘50s and pair it with well-built solid advanced engineering in the trailer itself. You’ve got people that remember the ‘50s and love that connection to the past and are now of age that want the comfort and reliability and that’s what it does. Then you’ve also got people that have never stepped in an RV before and are seeing something new and comfortable and want something dependable for them that has all the creature comforts they’ve come to expect while traveling.”
Another point with the Vintage Cruiser is the conversation starter it can become and the attention it attracts to itself by people personalizing everything within it.
“It’s fun to see how actual Vintage Cruiser owners are embracing the style and the vibe by adding interior décor items, by personalizing the units and it’s getting into that slot that has a personality of its own. It’s an instant conversation piece when they roll into a campsite or gas station. You will attract attention in a Vintage Cruiser.”
Chad Neff, the general manager at American RV in Grand Rapids, Michigan is one of the Vintage Cruiser dealers and says the trailer reflects all of the good qualities of camping and engineering.
“The ‘50s retro look of the Vintage Cruiser captures the ‘fun’ of camping while top quality construction and state-of-the-art features seal the deal,” Neff says. “Any dealer that has an opportunity to add the Vintage Cruiser would be smart to get on board and cash in on the opportunity.”
Just like the films that have become part of the cultural vocabulary, the Vintage Cruiser by Gulfstream has entered the minds of many RVers and industry professionals. The nostalgia factor has made sure that it will stay fresh in the minds of today’s RV enthusiasts.