The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.
Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .
Fri Oct 21, 2016
Freelton, Ontario, Canada - The Ontario Recreation Vehicle Dealers Association has announced a significant increase in consumer attendance and retail unit sales at the Toronto Fall RV Show held from Oct. 14-16.
The ORVDA RV professional industry events serve as a catalyst to bring together industry, media, dealers and RV and camping enthusiasts; for more than 25 years, the ORVDA has strategically managed these events to provide both maximum promotion to all Ontarians and a vibrant showcase where its members can engage with their customers, according to a press release.
“We’re very excited to announce that our enhanced digital and social media marketing campaigns allowed us to connect with a larger, more diverse audience which resulted in a significant increase in attendance and a record breaking increase in product sales; close to $10 million in retail unit sales over the course of the weekend,” ORVDA Association Manager Natalie Conway says. “The show was also the first ever to be streamed live on Facebook where we personally engaged with attendees and exhibitors on the show room floor. Facebook, Twitter, YouTube and Instagram all played an important role in delivering our message to existing and prospective consumers.”
ORVDA consulted with leading digital and social media marketing expert, Ryan Holtz, to carefully design a comprehensive, digital marketing strategy.
“When we were consulted by Natalie and the team at The Ontario Recreation Vehicle Dealers Association to execute the digital marketing for The Toronto Fall RV Show, we quickly recognized that this would be their very first plunge into digital,” Holtz says. “We created all of the social media pages from scratch, achieving over 1 million unique impressions and over 250,000 heavily targeted engagements. Our end goal was to increase traffic, but more importantly, the right qualified traffic which meant an emphasis on heavy targeting both demographically and geographically. We are truly humbled with the opportunity to have worked with the ORVDA and Toronto Fall RV Show team to execute their digital marketing.”
As a not-for-profit organization, ORVDA advocates on behalf of its 180 dealer and associate members. Revenues from the show help to support the association’s efforts to promote and support the RV lifestyle through education, lobbying, RV shows and leadership.