The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.
Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .
Wed Nov 9, 2016
In a marketplace where customer satisfaction is elusive, business leaders and owners need to be flexible and ready to change if they are to remain competitive, says Ryan Estis, who addressed RV dealers, suppliers and manufacturers in Las Vegas on Tuesday.
Speaking based on his book, “Adapt and Thrive: How Sales Leaders Can Prepare to Win in a 2020 World,” Estis says, “The most important minute of our meeting here is what you choose to do at 8:01 a.m. on Monday when you walk through the door. Your biggest breakthrough in your business is one step out of your comfort zone.”
Companies that get too comfortable, complacent, and don’t adapt to the changing world don't survive, he says. Such companies include Borders, Blockbuster and others.
“Why do people get stuck in their comfort zone?” Estis asks. “It’s easier, especially when you’re successful. Another reason is fear. Fear of change and, ultimately, fear of failure. Fear of failure is a barrier to innovation today. The antidote is to take bold, aggressive, decisive action. Taking momentum to where you want to be in the next six months.”
Estis recommends businesses continuously reinvent themselves, brand their customer experience, prepare to win, and take action.
A few years ago, Estis had a Christmas tree delivered. He was greeted with three men dressed as elves who said their business languished until they decided to dress up as elves. The move changed their business immediately.
“Their business exploded,” Estis says. “They are the number one tree delivery service in the state of Minnesota. They realized they weren’t in the tree delivery service. They were in the magic of Christmas business. When the kids get excited to see them coming, it goes up on Snapchat, Twitter, Facebook. They differentiated themselves from the other businesses in the marketplace. How do you differentiate yourself from all the other businesses?
“You are sitting in a room full of people who essentially do what you do. You have got to come up with something that is compelling enough for the customer to change.”
One of the secrets to success, Estis says, is making enough of an impression on a customer to make sure he or she returns, and also spreads the word to others.
“Give the customer a little more than they expect every single time,” Estis says. “Become remarkable. The new world definition of remarkable is ‘worthy of being remarked upon.’ So good, so memorable, that I can’t wait to go tell someone else about that experience. Turn your customers into evangelists.”
Success in business requires a fundamental decision in attitude, and not a whole lot more, Estis says. “It has a whole lot less to do with your circumstances and instead, how you choose to face them.”
After a week in Vegas, Estis says each of the business owners, parts managers, dealers, manufacturers and suppliers will return to work with a bunch of ideas. The tendency would be either to shelve them and return to the familiar routine or to try to work on them all and become confused and give up.
“Pick three things from this convention that you want to work on … and move the needle of your business forward,” Estis says.