RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Truma Heats Up RV Market With New Products

Mon Nov 21, 2016

147974937391539.jpgELKHART, Indiana — In 2013, Truma exhibited for the first time at the annual National RV Show in Louisville, Kentucky. A few major players in the RV industry already knew Truma from the Caravan Salon in Dusseldorf and were aware of its reputation as an industry leader in Europe. However, at that time Truma had no specific North American products to offer.

That has quickly changed.

“Truma was waiting for just the right time to introduce its innovative products to the USA and Canada,” Truma President and CEO Gerhard Hundsberger says. “During a market survey with more than 800 end users we learned that many of them were not happy with the quality and reliability they were experiencing with water heaters and other appliances. So we developed the Truma AquaGo hybrid instant water heater.”

Truma became a key player as a supplier in North America in 2015, bringing more than 65 years of quality and expertise in providing RVers with more comfort. At first, manufacturers were cautious about accepting a “new guy,” but quickly came to value the quality and comfort offered by the Truma AquaGo hybrid instant water heater and the Truma Combi, a combined furnace and water heater, according to a company press release.

Since 2015, Truma has grown a network of 150 plus OEMs and dealers throughout the United States and Canada. It is common now for dealers to sell vehicles that include either the Truma AquaGo or Truma Combi, according to the press release.

“Truma’s motto is ‘More comfort on the move’ and this begins with making sure our OEMs and dealers are properly trained and comfortable with installing and selling our products," Hundsberger says. "Being located in Elkhart, Indiana makes it easy for our staff to support OEMs with hands-on training throughout the installation and production process. That support continues with our dealer network, where each dealership receives personal training from one of our Dealer Technical Sales Reps.”

Truma is growing and has continued to add to its staff in Elkhart. In the future, Truma will build a larger facility and bring additional products to the industry.

“As the demographic of RVers changes, the Gen X and Millennials expect more comfort, while not compromising technology,” Truma Vice President of Business Development Mark Howlett says. “They expect things to work reliably and maintenance-free. Truma offers those systems for the RVer of today and for the future. Customers are now making buying decisions based on Truma being on-board. Manufacturers are taking notice and we now have systems on over 100 floor plans and growing daily.”

This year at the RVIA National RV Show in Louisville, attendees will see several RVs equipped with a Truma AquaGo or Truma Combi — and not only at the booths of larger, luxury OEMs, but also at the booths of smaller brands. Truma has enhanced the AquaGo with additional features, which have made the product even more efficient and user friendly, according to the press release.

“We are excited to work with so many OEMs who focus on using quality and reliable products in their RVs, always looking for differentiation," Hundsberger says. "And with dealers who are also excited to help their customers upgrade their RVs with the Truma AquaGo. It is great so see the growth of the RV industry throughout North America, and Truma is proud to be a part of it.”