Industry Links

RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Winnebago Retooling Business for Younger Buyers

Wed Nov 23, 2016

FOREST CITY, Iowa — Michael Happe is the first to understand the fine line he walks as the president and CEO of Winnebago Industries.

He knows the importance of protecting the RV maker's brand name, synonymous with massive motor homes that tower over passing cars on the freeway, usually driven by someone with silver hair.

But he also knows that market won't be enough for the Iowa-grown company to remain competitive. Winnebago is rebuilding itself, expanding its line and doubling down on smaller, sleeker and less expensive RVs that will appeal to younger buyers.

Additional Information: http://www.desmoinesregister.com/story/money/business/2016/11/22/iowa-winnebago-retools-attract-younger-buyers/93656818/