RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

TaigMarks Hires New Vice President and Partner

Thu Dec 29, 2016

148302096821751.jpgELKHART, Indiana — TaigMarks Inc., which provides marketing and public relations services for a number of RV-related concerns, has announced that Rob Hartzler will become the firm’s new partner and vice president upon the retirement of David Marks from those positions as of Jan. 1, 2017.

“This is a new chapter for our company,” President and Principal Owner Steve Taig says. “David joined our firm in 1998 and has been an important part of the creative force around here ever since. And we will continue to tap into that force on a consultant basis.

“While we will obviously miss David day-to-day, we are also looking forward to the strengths Rob brings to our creative efforts, including a strong production and quality-control mindset. Marketing has changed a lot in the last 10 years, and today’s digital production requirements and the demands for fast-paced project development make the production side of our business highly important. This will be a big focus for Rob, while we will still aim to deliver the same exciting and out-of-the-box creativity that has been our hallmark.”

The change comes as TaigMarks looks to expand its operations.

“Our business has been growing quickly, and under Rob’s leadership we are planning to staff up the creative department in the very near future,” Taig says.

Although a significant part of TaigMarks’ work is RV related, with clients such as The Dicor Corporation, Dexter Axle, Truma and WFCO Electronics, the firm also works with numerous clients in other fields such as agriculture, health care, automotive products, industrial services, construction materials and non-profits.

Hartzler brings to his position 28 years of marketing experience in all phases of marketing analysis, planning, project production and design. He joined TaigMarks as an art director in 2004 after previously working at Ash Advertising and Todd Allen Design, along with running a high-quality print shop. Hartzler is also a six-year Army veteran — an experience he credits as “pushing you to do more than you think you can, he says. "That mindset led me to soak up a wide range of experience with different marketing concerns."

“My previous marketing positions, as well as my time at TaigMarks, have all taught me the value of efficient and timely production along with exceptional design standards,” Hartzler says. “I am now thrilled to be in the position to nurture opportunities in this exciting time of growth for our company. We have a very committed and talented team with great breadth and depth of experience as a full service agency, starting with strategic, creative marketing approaches and design concepts, whether they are for digital, web, print, video or other creative communications.”

Hartzler has also been involved in community organizations, presently serving as a board member of Child and Parent Services of Elkhart County (CAPS). Recently his service work took him on a 3,771-mile motorcycle ride from Michigan to Guatemala, where he donated his motorcycle to the non-profit Mayan Families organization for use as transportation for medical supplies and a micro-lending program that helps poorer residents start small businesses.

TaigMarks has been in business under one name or another for nearly 50 years. It has been located in downtown Elkhart under the TaigMarks name since 2002, after renovating what had been the former Stationers building.

“We were probably one of the first companies to significantly renovate a downtown building for office space,” Taig says. “We encouraged our architects to take some creative leaps that give our offices a distinctive look that is often mentioned by clients and others.”

Taig says there are no plans at present to change the company name, “but we do have some interesting plans percolating, and a name change isn’t off the table.”