RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Dealers Signing Up for 2017 Go RVing Dealer Tie-In Program

Tue Jan 10, 2017

145072686053695.jpgFairfax, Virginia – Dealers across the U.S. are signing up for the 2017 Go RVing Dealer Tie-In Program to leverage the power of the Go RVing national advertising and promotion campaign at the local level.

The Dealer Tie-In program costs $250 and provides dealers access to consumer leads in their area, prioritized by purchase time frame. Dealers can also login to the industry only section of GoRVing.com, which provides more promotional resources from the national advertising and marketing communications campaign.

“Not only do dealers gain online access to consumer leads, but the Go RVing image library provides a quick, convenient source of top-quality visuals,” RVDA President Phil Ingrassia says. “The images and logos included can be used in in direct mail, online marketing and other promotional materials.”

Dealers in the Tie-In program can also purchase stock footage from the national campaign to create custom commercials.

Go RVing leads produced purchase rates for new RVs that were twice as high as the rate among the total universe of U.S. households, according to a sales match analysis by global marketing and data solutions firm IHS.

The Go RVing Coalition consists of RV manufacturers, component suppliers, dealers and campgrounds. Go RVing works to provide the public and media with general information about the benefits of RV travel and camping.

The Coalition was formed by representatives of the Recreation Vehicle Industry Association (RVIA), Recreation Vehicle Dealers Association (RVDA), National Association of RV Parks and Campgrounds (ARVC) and leading state RV and campground associations to distribute information about the benefits of RV travel and ensure the quality of RV products and services.

To sign up, go to the RVDA website or email Chuck Boyd at cboyd@rvda.org or call him at 703-591-7130 x113 or visit www.rvda.org.