RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Heartland Reports 45 Percent Growth in Road Warriors Toy Haulers

Thu Jan 12, 2017

148423464182919.jpgHeartland Recreational Vehicles LLC is reporting marked sales growth for its Road Warrior and Edge fifth-wheel toy haulers in 2016 as year-over-year retail registrations have grown 45 percent.

“Our market share growth for the Road Warrior and Edge has increased significantly,” General Manager Andy Wesdorp says. “In addition, we launched two new floorplans for Edge this past fall, dialing in on specific features and amenities that are trending with consumers. The typical toy hauler buyer has changed from five years ago and we continue to adapt and build product that targets those hot button features with consumers. Our dealers have taken note, and responded by stocking more units which has resulted in phenomenal retail growth.”

Eyeing future growth into 2017, Heartland opened a new plant at its Elkhart, Indiana campus in late November dedicated to production of the Edge and Road Warrior brands.

“Along with more capacity, we have added engineering and production talent exclusively for the Edge and Road Warrior brands,” Vice President of Sales and Marketing Coley Brady says. “The dedicated production lines allow us to quickly bring to market new, unique floorplans that complement Heartland’s full line of toy haulers. The new production lines will essentially provide us with limitless capacity to keep pace with a growing backlog.”

A key introduction at Open House was the Road Warrior 429 model, offering “the best separation from kitchen to living room in the entire industry,” Wesdorp says.

“The challenge with toy haulers is to create defined separation between the different living areas,” Wesdorp says. “The X-factor is how you engineer around this big box on the back. With the 429, we were able to fashion an interior space that flows while still offering a 13-foot garage.”

Features on the Road Warrior 429 include a rounded peninsula countertop in the kitchen along with an L-shaped sofa with a hide-a-bed that offers maximum seating with the addition of a love seat.

“It also provides perfect viewing of the 58-inch TV,” Wesdorp says.

“Heartland is focused on bringing innovative product design and trending features to market that match consumer needs in this very dynamic segment," President Chris Hermon says. "Toy haulers are one of the fastest moving products in our portfolio as RVers continue to find new uses beyond just hauling ATVs, motorcycles and other toys.”