The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.
Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .
Mon Feb 13, 2017
Lancaster, California - With winter show season in full swing, Lance Camper Manufacturing has implemented its yearly POP (Point of Purchase) program. With the many different brands, RV types and models in the market today, Lance understands that it is important to give its dealers a variety of tools for success.
“As a high quality/luxury product, it is important to set yourself apart while making your value proposition clear,” Lance Director of Marketing Bob Rogers says. "Buying an RV is a big decision and as a product offering on the higher end of the market, we feel that it is especially important to educate our customer as to the details of what distinguish us from the competition and how that will benefit them during ownership. Our POP program is directly targeted to accomplish that goal while also serving as a tool for our salesmen to work from.”
This year’s kit is product line specific and organized into a two-fold approach with materials installed at the factory as well as mailed to dealers for specific events:
• Floor Plan Poster featuring a 3D aerial view of each unit and its specs.
• Showroom Poster depicting brand and lifestyle images along with feature information.
• 4 Season Hang Tag explaining the detail of what goes into a 4 Season Certified Lance.
• Design and Construction Cling highlighting materials and construction processes.
• Why Buy Cling promoting company history and reputation.
• Unit ID Tags serve as unit specific sale signs including pricing information.
“The show floor can be an overwhelming place for a customer,” National Sales Manager Gary Conley says. "We work hard to not only educate our sales people through factory training in addition to supplying the support of our Regional Sales Managers but also provide comprehensive materials so that the customer can more easily find and educate themselves on their ideal unit. It’s all about improving the experience.”