RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

RV Trader Releases Enhanced Dashboard for Dealer Center

Mon Feb 27, 2017

RV Trader, a division of Dominion Enterprises, has released an enhanced dashboard for its Dealer Center, giving dealers a more complete picture of how shoppers search, research and connect with a dealership. This is the second release for the Dealer Center, which debuted in July 2016.

The first release highlighted various ways consumers connect with dealerships, including emails, phone calls, clicks to dealers’ websites, live chat sessions and mapping to a dealership. By looking at these connections in a more holistic manner, the tool began to change the conversation about how consumers shop and interact with dealers in today’s increasingly digital marketplace, according to a press release.

In this second iteration of the Dealer Center, RV Trader focused on more in-depth reporting and a streamlined inventory management system for dealers. With this tool that automatically layers a dealer’s inventory and listing traffic, dealerships can more easily identify trends, adjust their product and marketing mix and maximize the ROI of their digital advertising program.

“The goal in developing the Dealer Center was to give dealers a real-time picture of their inventory’s performance on our site, allowing them to adjust their digital advertising strategy based on the needs of the online buyer," RV Trader Vice President Paige Bouma says. "This will ultimately make their businesses even more successful.”

To read more about the change in consumer buying habits and get innovative tips to optimize inventory listings for the online buyer, download a free white paper courtesy of RV Trader.

For more information on the new Dealer Center, call 757-351-7680.