RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

KOA Wins 2017 PR Week Award

Mon Mar 20, 2017

149002595579392.jpgKampgrounds of America Inc. has received the highest accolade in the public relations industry March 16 when it received the prestigious 2017 PR Week Award for its use of analytics for the 2016 Edition of its North American Camping Report.

The award was presented to KOA and its PR partner, Allison+Partners, on March 16 during a ceremony at the Cipriani Wall Street in New York City. It was one of just 38 awards presented to the top agencies and national campaigns in the public relations industry.

All award entries were judged by a panel of more than 100 top public relations professionals.

"The Kampgrounds of America program was a great effort," said one judge. "Solid data insights led to positive business results."

The North American Camping Report is an independent annual study of North American camper habits and desires conducted by KOA and Cairn Consulting. The results are used to guide KOA's PR and marketing efforts and shared with the outdoor industry in order to increase the impact of the outdoors sector in the lives of campers.

The use of the North American Camping Report in KOA's public relations and marketing efforts in 2016 led to a 6 percent increase in occupancy and a more than 13 percent rise in registration revenues. New camper business rose by 14 percent and camper nights rose by 10 percent.

The 2017 Edition of the North American Camping Report has just been released, and a digital version is available for viewing and downloading at www.koapressroom.com.