RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

RV Manufacturers Going Smaller to Keep Up With Market Trends

Thu Mar 23, 2017

The hot brands of the millennial moment — you can tick them off: Adidas. Snapchat. Winnebago.

Yes, Winnebago Industries Inc. Sure, most of the youngs don’t have $468,000 to drop on a rolling condominium with quartz countertops and heated floors. But like many seniors living the ride-or-die life, they do like to drive into the desert and get weird now and then, according to a story by Bloomberg.

So Winnebago, along with its competitors in the recreational vehicle industry, has finally stopped trying to upsell a huge swath of potential customers who may have a stigmatized view of massive motorhomes. Late last year, the company bought Grand Design RV, which makes a line of towable rigs, more efficient and affordable than RVs with a cab and an engine. The brand complements a growing line of minimalist products at Winnebago, including the Minnie, the Micro Minnie and the (frankly adorable) Winnie Drop.

Additional Information: https://www.bloomberg.com/news/articles/2017-03-23/millennials-buy-smaller-towable-winnebago-and-airstream-rvs