The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.
Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .
Thu Mar 30, 2017
LotVantage has announced two new additions to the company, Branden Elwell and Patrick Pearson. Elwell and Pearson will be charged with growing LotVantage’s OEM Brand Manager utilization, targeted at Original Equipment Manufacturers. LotVantage’s Brand Manager is a robust and unique tool that helps OEMs market their promotions and advertisements to consumers, through their dealers’ social media channels.
“LotVantage is experiencing exciting growth with our OEM Brand Manager," President and CEO Matthew Brown says. "Now that we have brought in Elwell and Pearson, we’ll be able to exponentially grow that side of our business.”
Elwell is a dynamic, high-performing sales and business development executive with a proven ability to build and lead top-tier sales organizations, according to a press release. His diverse background, in the private and public sector, spans more than 25 years and multiple industries to include: retail, healthcare, staffing and SaaS software. The majority of his business career has been focused on building software companies. Prior to LotVantage, Elwell was the senior vice president of sales at VisualCue.
Pearson has spent the majority of his 30-year career working in business development for advertising and public relations agencies. He started his career with Burson-Marsteller, the world’s largest public relations firm and served as director of marketing at Hersheypark, a world-class theme park in Hershey, Pennsylvania. Most recently, Pearson was a client of LotVantage, utilizing its’ software while leading the marketing department of Chrome Capital, a motorcycle leasing company.
“Both Elwell and Pearson bring many years of experience to LotVantage and they have already hit the ground running," Vice President Jim Jabaay says. "Our OEM Brand Manager has the potential, to not only help LotVantage grow as a company, but it is disrupting how OEMs think about their marketing strategy. Brand Manager makes it easy for OEMs to disseminate brand messaging at the dealer level, which can be a challenge to get dealer participation with a tool like ours.”