RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Starcraft Rebrands Logo and Products with New 2018 Model Year

Thu Apr 20, 2017

149263141050273.jpgTopeka, Indiana – Along with the introduction of its new 2018 model year lineup, Starcraft RV, a division of Jayco, Inc., has rolled-out a bold new look for the brand which includes several product enhancements, a refreshed logo and a plan for a completely updated website to enhance its digital presence.

“Our Executive Management Group tasked the entire Product Development Team at Starcraft to re-boot and focus on what today’s retail customer is looking for in an RV," Jayco Inc. Vice President of Sales and Product Development Marc Hauser says. "We decided to not only overhaul the product with several interior and exterior enhancements, but also felt it was important to refresh the brand as a whole, including our Starcraft logo, website, marketing tools and point of purchase materials.

“The entire team believes that the Starcraft story is very powerful but needed to be communicated more effectively through these channels and we feel that these new changes will accomplish just that. We are also extremely focused on producing and delivering products that march in-step with Starcraft’s tag-line: Camping, Pure and Simple.”

One of the most exciting product changes for Starcraft in its 2018 model lineup is the Autumn Ridge and Launch Ultra-Lite Outfitter series which aims to target camping pure and simple, offering campers what they want in an RV, including many of the basic amenities that most competitors list as optional.

In addition to the Outfitter product offerings, Starcraft’s 2018 lineup includes the Comet Mini travel trailer, Launch Ultra-Lite travel trailer, Autumn Ridge travel trailer as well as the Solstice fifth wheel.

“We’ve already received very positive feedback from our dealers on the 2018 improvements and we believe our products are in line with market demands and are competitively priced,” Starcraft General Manager Jeff Kloska says. "We are ready to seriously compete in the marketplace and feel confident our new brands and streamlined product offerings will be a huge hit with both the dealer and retail consumer.”

Starcraft also has plans to release a new website with a new look and feel. The website will be focusing on today’s internet-savvy shopper and will be compatible across multiple screen sizes and platforms. Starcraft visitors will find the site, which will provide them with the information they need to make an informed decision about their new Starcraft RV, easy to navigate and intuitive.

For more information about the new Starcraft RV brand and its 2018 model year offerings including the all-new Autumn Ridge and Launch Ultra-Lite Outfitter series, you can contact Jeff Kloska at jeff_kloska@jayco.com.