RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

FISION Launches Digital Asset Management with Lazydays

Mon May 1, 2017

146176642957276.pngMINNEAPOLIS - FISION Corporation has launched its cloud-based digital asset management and marketing automation platform for Lazydays RV, the world’s largest recreational vehicle dealership.

For five Lazydays RV dealerships across Colorado, Florida and Arizona, FISION has set up a single source repository, allowing the national organization to more effectively manage and deliver its marketing materials, including videos and images.

“For Lazydays’ thousands of RVs and accessories, we are helping them ensure consistent brand messaging and regulatory compliance,” FISION CEO Mike Brown says. "Our SaaS platform provides simple brand distribution and sales enablement across their entire enterprise.”

The FISION SaaS platform enables highly scalable search functionality by category and keyword, as well as powerful automation and governance capabilities within a multi-tenant architecture. Lazydays administrators can now organize their digital assets for efficient access and retrieval of materials from approved content. FISION’s multi-tenant capability also permits agency partners to securely access the repository.

“We have found the FISION team to be great partners, providing high quality service while being responsive to our needs,” Lazydays Chief Marketing Officer John Lebbad says. "The interface capabilities of FISION’s localized marketing asset solution will provide our staff a more efficient process for managing and accessing materials.”

Lazydays RV joins the ranks of several other large enterprise companies from a range of industries that have deployed the FISION platform over the last year, including a national financial services company, a top provider of online higher education, and an operator of the world’s largest business network.

“We have identified and solved the major pain points for sales and marketing organizations in a way no one else has done before,” Brown says. "FISION’s adoption by Lazydays further validates our unique value proposition and capabilities for enterprises large and small.”

Founded in 2011, Minneapolis-based FISION is a cloud-based digital asset management and marketing automation company. FISION’s advanced, proprietary technology specializes in managing a customer’s brand and marketing content enabling marketing and sales people to quickly create compelling, personalized, on-brand communications, which increases revenue and profits. With more than 65,000 users in 21 countries, FISION services enterprise clients in the health care, hospitality, financial/insurance, software and technology industries. For more information, visit www.FisionOnline.com.