RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

California RV Show Placing Emphasis on Hispanic Population

Fri May 5, 2017

149399846748187.jpgOrganizers of this October’s 65th Annual RVIA California RV Show are placing a bigger emphasis on reaching out to the Los Angeles area’s Hispanic population. According to research analyzing last years’ show goers, up to 19 percent of the show’s attendees were of Hispanic origin.

“Two years ago, the RVIA Show Committee recommended increasing the show’s media spend toward the growing Hispanic market,” RVIA Show Director Tom Gaither says. "The recent attendance data proves that the committee was spot on with its recommendation to more aggressively promote the show to this audience.”

With that direction, the show is increasing its media buy in the L.A. Hispanic broadcasting arena and adding more Latin flare to the event with Hispanic celebrity appearances, music and more.

Estrella TV and Que Buena 105.5 FM are on board to publicize the show and Que Buena is bringing the beloved “uncle to all Hispanics” on-air personality and recording star, Don Cheto, to the show for a special performance on Sunday, Oct. 15. Popular television host and actor, Mario Lopez, is slated to make a “meet and greet” appearance on Saturday, Oct. 14 and the El Mariachi band will perform at the show entrance on opening day and on each Sunday of the 10-day extravaganza.

Also apropos to the SoCal market, the only Hispanic owned RV manufacturer, Genesis Supreme, is signed up to showcase its toy haulers which it makes at its Perris, California plant. Owner Pablo Carmona, who has been recognized for successfully leading the startup company, is proud that his business is a new RVIA member, according to the RVIA Today Express.

Planning for this year’s 65th anniversary celebratory show is well underway. Requests for space from RV manufacturers and suppliers have been very vibrant and the show is expected to sell out. For more details, check out www.TheBestRVShow.com or contact Gaither at tgaither@rvia.org, or 951-567-3608.