RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Winnebago Announces Partnership with Chicago Cubs' Manager Joe Maddon

Mon May 8, 2017

145762292526352.jpgFOREST CITY, IOWA and CHICAGO - Winnebago Industries, Inc. has announced an exclusive, multi-year partnership with Chicago’s north-side baseball manager, Joe Maddon. Maddon and his wife Jaye, noted RV enthusiasts, spend baseball’s offseason and spring training periods living in their motorhome and maximize their off time via the freedom owning a Winnebago affords.

As part of the new partnership, the Maddons took delivery of a new 2017 Winnebago Grand Tour (delivered in Mesa Arizona), which contains some of the finest residential amenities and detailed finishes available in the industry, including four slideouts, a master suite, fireplace and a retractable 60-inch TV in the lounge area.

“What I love about Winnebago is that it is this great, iconic RV brand, but also forward thinking,” Maddon said. "Winnebago gets us and our lifestyle – it’s our home.”
Boosted by the recent acquisition of Grand Design RV, Winnebago Industries is off to a strong start in 2017 and looks to make a broader commercial push into the growing market by tapping into Maddon’s appeal, which spans across sports and with fans of all ages around the globe.

"With their unique style, class and sense of adventure, Joe and Jaye are the perfect embodiment of the Winnebago brand,” Winnebago Industries President and CEO Michael Happe says. "We are really excited to kick off this partnership with the Maddons and collaborate with them as we introduce Winnebago and the appeal of the RV lifestyle to a new generation of fans.”

Joe and Jaye took delivery of their new Winnebago in Mesa, Arizona during 2017 spring training. Winnebago will also be rolling out additional extensions of the Meet the Maddons campaign throughout the season, including a forthcoming Korked Baseball/Respect 90 T-shirt collaboration, media campaign and social media extensions. For more information, visit http://winnebagolife.com/articles/themaddons.