The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.
Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .
Thu May 11, 2017
Topeka, Indiana – This week, Starcraft RV rolled-out its new responsive website reflecting the re-branding initiative at the 114 year-old company. The site features exciting upgrades and has been designed to automatically optimize across all user devices including desktops, smartphones and tablets.
“The new website epitomizes the new Starcraft brand," Jayco Vice President of Sales and Product Development Marc Hauser says. "It is fresh, modern and fits exactly what our tag line states – Camping. Pure and Simple. Our Starcraft Team has been focusing on getting the product dialed-in to what today’s retail customer wants in an RV, and now has followed it up with our completely re-designed website and rebranded social media channels to really drive the Starcraft story to the Dealers and RV consumer.”
The updated site, found at www.StarcraftRV.com, provides a maximum user experience and is designed to be easily navigated by using both PC’s or mobile devices. Using responsive design, Starcraft’s website will automatically detect a user’s viewing device, screen size and device orientation; the site then seamlessly adjusts for optimal viewing, minimizing the amount of resizing, panning and scrolling needed to view information. The redesign of www.StarcraftRV.com was focused on not only portraying Starcraft’s refreshed branding, but also improving the mobile shopping experience and users’ overall experience on the site and with the brand.
The new site is packed with a host of interactive tools, including:
Enlarged floorplans and photos for optimal viewing and option to print
Extensive ‘standards and options’ page listing for each model
Quick & Easy to navigate Dealer Locator
360-degree interactive tours of each model
“Starcraft’s roots go back more than 100 years, with over 50 years in the RV industry," Hauser says. "While our focus has always been on exceptional craftsmanship and leading-edge innovation, a product re-focus and a brand refresh was necessary. Today’s consumers rely heavily on the internet to make their buying decisions and our new website delivers the relevant information in a much more efficient manner than we previously were utilizing. It not only showcases our products, but highlights the powerful Starcraft story exceptionally well. Ashley Lehman and our marketing team did an outstanding job pulling all of the information together and getting this launched extremely quickly.”
The website will continue to evolve over time, with enhancements such as a Build-and-Price function, model selector and video content. To view the new Starcraft website, visit www.StarcraftCamping.com on any web-capable device or find it on Facebook at www.Facebook.com/StarcraftCamping or on Instagram as StarcraftRVs.