The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.
Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .
Wed Jun 7, 2017
Most dealers know that they need video on their websites, but don’t have the time or the resources that it takes to put video on their sites. That was why Wayne Brubaker created the RV industry's first-ever comprehensive RV Video Library.
In the last eight months, more than 4,000 brief walkthrough videos of 2017 and 2018 floor plans were created.
“Video is king”, Brubaker says. "Our 1-3 minute videos are short and brief – designed specifically to keep an RV dealer’s potential customer on that dealer’s website while they shop. The goal is to engage potential customers on the website long enough to inspire them to speak to a salesperson, thereby becoming a real lead for the dealer”.
Brubaker points out that every dealer who’s attempted to create videos knows the pain involved in shooting and editing. They are expensive, time consuming and a never ending project for a dealership to take on, taking away valuable time from what really counts – selling their products.
The video library was created by using five teams of videographers and models at the major product introductions starting last fall.
“Research has shown that prospects at the top of the sales funnel tune out of most videos after three minutes,” Brubaker says. "Our goal is simple – keep the prospect on the website and get them excited enough to want to know more, hence becoming a lead. The library shows up in two places on the dealer’s website. The first is on each Inventory Page. The second place is as a standalone landing page, a “Video Library”, where shoppers can peruse through video after video while comparing different floorplans, all the while never leaving the dealer's website at any time.”
A short 2:30 introductory video explains the whole concept visually. It can be found at TheRVReport.com Links to dealers using the library can also be found there.
Since April, more than 30 dealers have signed up to use the service and Brubaker hopes to have 100 dealers using the library before The Open House this year.
“With that many dealers, we’ll have the manufacturers helping us even more in creating compelling content," Brubaker says.
Giant RV in Los Angeles was one of the first dealers to use the library starting last year, helping the company fine tune its development. For dealers who are already producing a few of their own videos, the RV Video Library can be used to complete their own collection of video walkthroughs.
As dealers embrace solutions to provide more compelling content for their websites, The RV Video Library is expected to become the new industry standard.