RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Air Lift Company Launches Digital Ad Campaign for Towing Heavy Loads

Wed Jul 26, 2017

LANSING, Mich. - Air suspension specialist Air Lift Company has launched a new print and digital ad campaign designed to educate drivers on the problems that vehicle squat can cause when towing or hauling heavy loads and how it can be fixed. Air Lift's air suspension kits have been engineered specifically to support vehicles that tow large trailers and haul heavy cargo, and are recognized for their ability to eliminate vehicle squat, trailer sway, rough ride and bottoming out for a safer, more stable towing experience.

This humorous - yet informative - campaign is intended to reach drivers with the message that squat is not normal and does not have to be a reality of towing and hauling. Produced in conjunction with Yonder, an advertising agency specializing in unique branding and advertising communications, Air Lift looks to raise awareness for the importance of towing and hauling safely.

"Our market research shows that most people don't understand the dangers of squat when towing or hauling," Air Lift Load Support Marketing Manager Ryan Feyer says. "Our products eliminate squat and greatly improve ride quality when towing or hauling, all the while increasing safety. This new ad campaign is a fun way to educate drivers and increase awareness about the benefits of Air Lift air suspension kits."

Air Lift's "Know Squat" campaign is a nationwide digital and print campaign. The video ad can be seen on Air Lift's YouTube channel or Facebook page.