The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.
Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .
Wed Jul 26, 2017
Cummins has that it will be unifying its brand strategy across its power systems business. The portfolio has featured the Cummins, Cummins Power Generation and Cummins Onan brands. Company officials say that, effective immediately, the branding will be consolidated under the Cummins brand. The Cummins Power Generation and Cummins Onan brands will be retired and the Onan name will be “repositioned as a generator product line under the newly unified Cummins brand in the RV market,” according to a story on Indiana Country WKKG. Cummins says that it will also be permanently changing all “Fun Roads” branding to Cummins RV, retiring the Fun Roads brand.
“Looking to unify Cummins into one cohesive, unified brand, we decided that consolidating both products (engines and generators) into the Cummins RV family only strengthens the brand and more uniformly speaks to our manufacturers and consumers,” Cummins Executive Jodie Wilson says. "The brand changing will not affect product or service offerings, but will help us to continue on our promise of delivering dependability across the globe.”
While rebranding on all marketing activities began Tuesday, Cummins says that product branding changes across all manufacturing plants will be implemented this month.