RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Daimler Trucks North America Announces Change in Comms Leadership

Tue Aug 15, 2017

150280969052184.gifPORTLAND, Ore. - Daimler Trucks North America has announced two key transitions in the senior leadership of channel marketing and corporate communications for the company.

David Giroux is taking over as director of channel marketing, DTNA. In this newly created position, Giroux will lead the development and implementation of all Freightliner and Detroit brand marketing communications and brand strategy. He will be responsible for executing digital marketing, strategy and delivering brand and product information to customers, dealers and press through multiple marketing channels including events, training and communications. Giroux will continue to act as spokesperson for DTNA until Nov. 1.

Succeeding Giroux as director of public relations and corporate communications will be Katja Bott. In this senior role, she will be responsible for DTNA’s public relations strategy, internal and external corporate communications and marketing, as well as media relations for its industry-leading family of Freightliner, Western Star, Detroit Diesel, Thomas Built Buses, Alliance Truck Parts and Freightliner Customer Chassis Corporation.

“David’s accomplishments for DTNA are tremendous," DTNA President and CEO Roger Nielsen says. "For over six years, he and his team have ensured industry-leading communications. We are grateful that he will continue to push communications for DTNA in this new critical role for the company. We welcome Katja to the DTNA family. With her breadth and depth of public relations and leadership experience, she will continue leading communications in our industry."

"David has been a great member of our global communications leadership team, so we are happy he will continue to work closely with us is his new role as the lead of Channel Marketing for both Freightliner and Detroit - the undisputed leaders in the North American market," Daimler AG Head of Global Communications, Commercial Vehicles Florian Martens says. Katja knows both DTNA and its media from previous positions, so she is well suited to take over for David with whom she has collaborated with for his six years as head of communications at DTNA. At the same time, she will work with media and publishers on the ongoing digital transformation of our professions."

Bott brings with her expert knowledge of public relations and internal and external communications strategies. Additionally, she possesses extensive experience within the Daimler Group, having held positions of increasing responsibility at smart, Daimler AG, Daimler Trucks and Mercedes-Benz Vans during her 14 years with the company. In her most recent role, Bott was the primary spokesperson for the Head of MB Vans and leveraged all relevant internal and external channels to generate and execute the business unit’s communication strategy.

Bott has a Master’s of Arts from the University of Konstanz, Germany, and began her career at Daimler in 2003. She and the DTNA communications team are located at DTNA corporate headquarters in Portland, Oregon.

Giroux has been Director of Communications since June 2010, building an industry-leading communications team. Among his major accomplishments are the significant expansion of corporate and community communications, including numerous philanthropic efforts and the dramatic expansion of the Daimler brand in North America. The global highlight was the world premiere of the world’s first street-licensed autonomous heavy duty truck atop Hoover Dam, a Guinness World Record and the most viewed event in North American Commercial Vehicle history. Giroux has previously served in other senior leadership roles at Peterbilt Motors Company and Meritor.

Daimler Trucks North America, LLC, headquartered in Portland, Oregon, is the leading medium- and heavy-duty truck manufacturer in North America. Daimler Trucks North America produces and markets Class 4 – 8 vehicles and is a Daimler company, the world’s leading commercial vehicle manufacturer.