The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.
Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .
Fri Sep 8, 2017
As RVIA rebuilds the National Show into the Premiere event for the RV Industry, the show officials have spent the last several months gathering as much data as they can to understand the dealers and dealer preferences as it relates to the show.
The officials have studied dealer attendance, attitudes, along with how they draw value for the show, and more. The range of the study is over the last five years to ensure reliability of the data, as well as using a third party research firm. The study went through 1.77M Data Points.
The results are in.
42 percent of the buyers attend no other show
89 percent have buying influence for their organization
92 percent come to see new products
In terms of buyer attendance, the CAGR over the past five years is -2.2 percent, which is not so bad when the industry average among the top trade shows in the country is -8.5 percent. All shows deal with attendance gains….and so has the RVIA Show.
“We have our work cut out for us, but we are on the right track to start making the smart decisions about how to increase value for dealers, and value for you,” according to a press release announcing the study results. “Where value is clear, the decision is easy. We now have the data we need to focus on building a better industry event. One other thing to note is that we have an overall retention rate among buyers of 45 percent. Industry averages range in the mid 30 percent range among trade show organizers.”
Last year, the show brought in 275 new companies, as well as 1,181 first-time attendees. This is a key indicator of the pull the show has for buyers.
More information about the results can be viewed by clicking this link.