RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Cruiser RV Launching Two New Offerings at Elkhart Open House

Thu Sep 14, 2017

150540138424435.jpgIntent on carving out a larger share of the spiraling ultralightweight trailer market, Cruiser RV will be launching new offerings in its Radiance and MPG lines at next week’s Elkhart RV Open House that combine clean, automotive-style exterior lines with a full complement of interior upgrades.

“We have seen continued growth in both lines over the past two years,” parent company Heartland RV President Chris Hermon says. “We are looking to bolster that growth, introducing new floorplans that hit a competitive price point while also bringing innovation and modern design to the ultralightweight segment.”

John Jones, general manager for Howe, Indiana-based Cruiser RV, reports that the builder will be unveiling the Radiance 25RB, a 30-foot trailer that he envisions as “the staple couples coach in the market,” along with a 32-foot 26BH at Open House. Both floorplans target the half-ton pickup segment and feature a “true 72-by 80-foot king size” bed and 6-foot, 11-inch barrel roof.

“Providing a true king size bed is a significant set-apart feature in the ultralight category,” Jones says. “The 6-foot, 11-inch barrel roof is the highest in the industry.”

Other 25RB features include a 6,000-pound dry weight, super slideroom with trifold sofa and dinette, and a large rear bath with a spacious 36-by-30-inch shower.

The 26BH, weighing in at 6,400 pounds, offers a bunk-over-bunk configuration packaged with opposing 40-inch TVs in the living area, a powder-coated exterior kitchen, two-tone front cap and a power tongue jack.

Leading a redesign in Cruiser RV’s MPG lineup, the company is rolling out the 2120, a couples coach with an open concept floorplan, and a 24-foot 200ORD at Open House.

“We’ve had a lot of success with the MPG,” Jones says. “These two models address some key areas of the market with and are positioned to further grow our market share.”

The single-slide 2120, with a dry weight less than 4,900 pounds, is set off by a two-tone painted front cap, recessed countertops to add more space and oversized under-dinette storage. Cruiser also added an optional 40-inch TV.

The 200ORD at 4,700 pounds is towable by larger SUV’s in addition to half-ton trucks. The layout features a rear dinette slideroom and a revamped front bedroom.

“We changed the cabinet designs to create a more inviting bedroom area, while still offering the true king-size bed,” Jones says. “It really hits on a lot of features that are resonating with consumers. We’re excited about the new lineup and are poised to accelerate our growth with construction of a new state-of-the-art facility. It will allow us to step up production while also cutting turn-around times for our dealers.”