Mon Sep 25, 2017
The following article appeared in the Summer Issue of RVIA Today. To read more of this issue, click here.
Are you ready to sell more RVs? That’s the theme of this year’s National RV Trade Show. It’s a question that’s posed as the RV industry is experiencing unprecedented growth. It’s a question that reinforces the industry mission to continue that growth. And, it’s a question that RV dealers across the country can answer by attending this event.
The National RV Trade Show brings together RV manufacturers, suppliers, dealers, technicians and campground managers from around the world with the common goal of discovering new products, networking, learning and celebrating. The action takes place at the Kentucky Expo Center in Louisville from Monday, Nov. 27 through Thursday, Nov. 30.
The focus on preparing RV dealers with the education and product information they need to sell better in their markets is the result of extensive research conducted to more clearly understand the needs of dealers. Survey results of past and potential attendees have helped guide new show programs designed to enrich the dealer experience and build upon the upgrades instituted at last year’s all-industry gathering.
Join a Boot Camp & See the Latest RVs
Education will play a key role at the show with seminar sessions beginning on Monday and occurring throughout the event. Topics will provide valuable insights and best practices for each industry sector and will also include technician and service training. Dealers can sign up for a new “boot camp” experience for intense training on how to sell more RVs, be competitive in the marketplace and attract millennial consumers, as well as others interested in the outdoor lifestyle.
Of course, one of the main attractions of the show, is the variety of vehicles RV dealers will have the opportunity to see. With nearly 800,000 square feet of space and a new outdoor product pavilion filled with thousands of the latest RV models and brands, plus the newest floor plans and most innovative products, features and services, dealers can compare and shop for the most enticing options available.
Celebrate Good Times
While the show is about learning how to sell more RVs, it’s also about celebrating the success of the industry and showcasing the RV lifestyle. Several new features will shine a light on the individuals that keep the RV industry running:
• Top Tech Challenge: RV technicians will compete in a head-to-head competition to earn the title of Top Tech and $10,000. The challenge, hosted by the RV Doctor, Gary Bunzer, will pit eight finalists against each other and include a final round single elimination troubleshooting competition. Prequalifying rounds are currently taking place and the field will be narrowed in advance of the show.
• Industry-Wide Awards Program: The Inaugural RV Industry Awards will bring the RV industry together for an evening of recognition during the trade show. The event will serve as a platform to honor the companies, people and vehicles that truly showcase the industry as dynamic, innovative, inspirational and customer-service focused. Sponsored by Kampgrounds of America (KOA), the awards will feature RVDA’s Dealer Satisfaction Index (DSI) Quality Circle Awards, RVBusiness magazine’s RV of the Year Award and a new Leadership Award from RVIA that will recognize an individual, group or organization for exemplary leadership in the RV industry. The recipient will be honored for demonstrating excellence in innovation and creativity in the industry, inspiring and encouraging others and providing excellent service to the RV community.
• 40 Under 40 Recognition: The RV Industry Association’s first annual “40 Under 40” Awards will identify current and future leaders in the RV industry who are under 40 years of age, committed to the industry and striving to make a difference in their organization.
Network & More
A number of networking events will provide the optimal setting to connect with key industry stakeholders, make new contacts, experience trends and help hone sales and marketing know-how.
Don’t miss, “What’s Around the Bend for RV Business” at the annual Outlook Breakfast when RVIA shares key insights on the state of the industry and opportunities that lie ahead. This year’s program includes the announcement of the 40 Under 40 award recipients, updates on how the Go RVing initiatives are boosting consumer interest and sales and, as always, complimentary breakfast.
For the past two years the National RV Trade Show has been recognized as a “Top 100 Trade Show” by the Trade Show Executives, a group that honors shows that set the Gold Standard for the trade show industry. This year’s show is cued up to hit the trifecta.
Registration is now open. Visit www.rviashow.org for up-to-date show details and to register to attend. For more information, contact NationalRVTradeShow@rvia.org.