Mon Oct 16, 2017
LAKE MILLS, Wisc. — During 25 years of traveling and working long hours for information technology firms, Todd Oberg would steal away from his career in RVs, boats and motorcycles.
Then, in June 2014, the McFarland, Wisconsin resident flipped the script and bought Country Campers in Lake Mills, adding Fathead’s — his childhood moniker — to the business name and jumping into a growing industry.
“I always had a bit of an entrepreneurial itch,” Oberg, 52, told the Wisconsin State Journal. “Being able to find something that you like to do in your free time, but also help others find their own version of fun — it’s fun getting up in the morning.”
The Deforest native and UW-La Crosse grad believes the understanding of customer service he honed in the rapidly evolving tech industry gives him a competitive edge as an independent dealer in an industry with a plethora of competitors.