Mon Oct 23, 2017
Los Angeles, Calif. – ADCO Products, a division of Covercraft Industries, has announced that it has partnered with Airstream for a line of high-end licensed interior and exterior soft-goods to include motorhome covers, floor mats and lifestyle products.
"We are thrilled to align ourselves with perhaps the most iconic brand in the RV Industry,” Covercraft Vice President of Sales and Marketing Morgan Ein says. “We know that Airstream is focused on quality driven by its distinctive and iconic design and ADCO is well positioned to capitalize on this business strategy.”
ADCO plans to develop and distribute Airstream branded products to Airstream’s dealer network within the United States and Canada as well as partner with Airstream’s Wally Byam Club.
"Airstream and ADCO have an exciting opportunity to bring innovative and unique products to market that will allow our customers to keep their Airstream touring coach protected and looking like new,” Airstream Vice President of Marketing Mollie Hansen says. “This partnership ultimately benefits the Airstream owner and we are thrilled to work with the Covercraft group as their commitment to quality aligns well with ours.”
“Airstream and Covercraft are both highly authentic and innovative brands who pride themselves on the promises that they make to their consumers,” says David Howitt, the founder and CEO of the Meriwether Group, a brand acceleration firm and trusted advisor, who guided the partnership. “With both, you are getting a quality product.”
The Airstream products are expected to be widely available by Q1 2018.