RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Starcraft Partners with Mossy Oak as Sole Manufacturer of RV Products

Wed Oct 25, 2017

149263141050273.jpgTopeka, Ind. - Starcraft RV has announced a newly-inked licensing agreement with Haas Outdoors, Inc. d/b/a Mossy Oak, the market leader in outdoor, hunting and recreation lifestyle products. The agreement establishes Starcraft RV, division of Jayco, Inc., subsidiary of Thor Industries, as the sole manufacturer of Mossy Oak branded recreational vehicle products for distribution throughout North America.

The partnership maximizes consumer demographics shared by the two companies. Known first and foremost as a camouflage brand, Mossy Oak’s core consumer not only wears Mossy Oak brand products for concealment in the woods, but as a representation of their love for the outdoors, recreation and the hunting lifestyle in their daily lives. Starcraft recreational vehicle owners are outdoor lovers, adventure seekers and boundary pushers who enjoy camping, pure and simple, according to a press release.

“We’re ecstatic to enter into this partnership with Mossy Oak, which will allow us to market a product line that resonates with a passionate, outdoor-loving group of consumers,” Jayco Towables Vice President of Sales and Product Development Marc Hauser says. “Our companies share many similar values, including producing high-quality products intended to be used in all aspects of the outdoor lifestyle. Aligning our businesses to deliver this exclusive product was a perfect fit. Working directly with Cuz Strickland, a legend in the outdoor and hunting industry, and team at Mossy Oak in the development of this product is an honor. We truly feel blessed to a part of this project.”

“Today’s outdoorsman is more mobile than ever, from changing hunting leases near home to cross country adventures, moving around is commonplace,” Mossy Oak Founder and CEO Toxey Haas says. “The people at Starcraft realized that fact because as we found out, many of them were already serious outdoor enthusiasts. Combining our two brands to design the perfect RV’s for sportsmen was as natural as the surroundings outdoors people crave. New innovations that will make their outdoor RVs more useful and practical from two companies that truly know what it takes to be at home in nature.”

The product line will feature proprietary Mossy Oak exterior graphics and interior décor. The Starcraft RV exclusive product will be available in Fall/Winter 2017.