Wed Nov 1, 2017
Author: Scott Hansen
The RVIA Outlook Breakfast provides those in the RV industry with the latest business trends and sales numbers and gives projections for the next year.
It has been a staple of the RVIA National RV Trade Show for the last decade and is normally attended by more than 1,000 people in all areas of the RV and campground industries.
To povide can't-miss value to attendees, RVIA refocused the show., The Outlook Breakfast will also have a few new events and speakers with that intent at its core.
"The Outlook Breakfast is the staple of the show. It's an opportunity for RVIA to share key insights on the trends of the industry," RVIA Shows and Events Marketing Director Jeremy Greene says. "Exhibitors, manufacturers, suppliers, dealers and campground managers all come to hear the greatest findings on the state of the industry."
The Outlook breakfast will open the show on Tuesday, Nov. 28 from 7:00 a.m. to 9:00 a.m. in the upstairs ballroom of the Kentucky Expo Center just before the trade show floor opens at 9:00.
The breakfast will start with RVIA Chairman Bob Parish and then go to the president's remarks by Frank Hugelmeyer, who will offer the market outlook, including the trends and state of the industry. The presentation also will include the Go RVing information, which is celebrating its 20th anniversary of its groundbreaking campaign.
RVIA will then present a new twist to the Outlook Breakfast as it presents the 40 Under 40 Awards, a presentation designed to identify current and future leaders who are under 40 years of age. Greene says the nominations for the awards came in abundantly, after which the team had to whittle this year's group to 40.
"The 40 Under 40 Awards was something we talked about internally to push innovation and leadership, recognize individuals whether they work for a supplier, a dealer, a financial institution, a campground, a media company or anyone who has shown industry potential and is making a difference," Greene says. "We wanted to recognize those folks. The group that we have this year has some amazingly talented individuals. We plan to continue to shine the light not just on this group, but on future groups as we continue to have these awards."
The 40 Under 40 Awards is one of the changes made to the Outlook Breakfast designed to adjust the show to provide value for the personnel attending. One of the other changes is the keynote speaker, Jeremy Gutsche.
Gutsche is a New York Times bestselling author, an award-winning innovation expert and one of the more sought-after keynote speakers for several industries. He has worked with many Fortune 500 companies to understand that particular industry's trends and help change the company to stay ahead of the changes.
Some of the companies and brands he has worked with in the past are Disney, Red Bull, Netflix, Starbucks, Coca-Cola and Wells Fargo, Greene says.
"The outlook for the future beyond this year and the RV dealers and campground managers understanding where the market is headed is crucial to their business," Greene says. "We brought in keynote speaker Jeremy Gutsche, who focuses on innovation and trend setting. He looks at the trends in your industry and other industries and helps people understand what's happening. He's really energetic and has helped a ton of companies around the country."
The Outlook Breakfast, like much of the National RV Trade Show, has been refocused on how it can provide essential value to the attendees. Greene says it's a great way to start off the show and set the tone for the week.