Thu Nov 2, 2017
Author: Scott Hansen
PERU, Ind.—Vohne Liche Manufacturing has seen exponential growth in production over the last year and has announced the reopening of the second plant at its Peru, Indiana facility.
"We have experienced a 400 percent growth in production in the past 12 months," Vohne Liche Vice President Jerry Sell says. “With the recent success of both our affordable Dream line of trailers and our RPM toy haulers, it became necessary to separate the lines for production-efficiency to maintain our continued growth."
The company had the second plant ready and available ever since opening the site's first facility. With the production of both its Dream and RPM lines, Sell says it became necessary to move into the second building, which will begin production the first week of December. In the new production line, the company will be able to build the RPM toy haulers to the standard 102-inch wide bodies, something that wasn’t being done at its first facility.
"Demand for the RPM and Dream lines has exceeded our current production capacity at our single location,” Sell says. “The success of the products in the marketplace requires the expansion of the VLM operations so both Dream and RPM have dedicated facilities and management teams. This expansion will allow for Dream to continue servicing the rapid growth, while allowing RPM space to come into its own as an industry leading stick and tin toy hauler."
Since announcing the company’s name change from Riverside Travel Trailer, Sell says he has seen the respect for the name’s reputation be a factor in customers making decisions on the trailers.
“What’s interesting, on the retail level, was we sold one of our RPM toy haulers directly because of the reputation of Vohne Liche, knowing the dog training and the kennels (associated with the name). They obviously liked the trailer as well, but they liked the fact that we were part of that family and it has had an impact on the retail side of things.”
The change, now just two months old, still has probably six months or more to complete all of the transition and adjustments. Many of the trailers out on the market still have the Riverside Travel Trailer name on them. But Sell says the name change hasn’t caused any confusion or negative impact on the industry side of things.
“With dealers, what it comes down to is they want a quality product and they want something they can sell,” Sell says. “They looked at it as it’s a good-looking product, but I’m not sure it’s taken hold completely yet.”
Vohne Liche Manufacturing will be showing an RPM toy hauler at the RVDA Convention in Las Vegas and will have a full display of Riverside, Dream and RPM products during the upcoming RVIA Louisville show.
With the second facility and the demand for travel trailers and toy haulers as high as it is, Sell says the company is positioned for more growth in the marketplace.
“You will continue to see some exponential growth,” he says. “We can do another 400 percent.”