Mon Nov 6, 2017
SAN DIEGO- RV Video Library announced it will become "The RV Media Library."
Since its introduction last spring, the RV Video Library has been adopted by over 50 dealerships in the US and Canada, according to the comapny. The library now contains over 6,000 short walkthrough videos of every floor plan made. This fall saw the production of over 1,200 2018-model floor plans shot at Hershey, The Open House and Pomona.
With the adoption of simple 360-degree "Virtual Tours" by the manufacturers, RV Video Library says the comapny realized that the site needed to add 360s to make the library more engaging to dealer website visitors" says Wayne Brubaker, the creator of The RV Video Library. "So starting this month the RV Video Library will become the RV Media Library."
"Not only have we added the 360-degree photos, but factory brochures, brand videos and floorplan illustrations are all part of the package offered to dealers," says Brubaker. "What makes it unique is that it's all in a easy to find, searchable library that lives on the dealer's website- not the manufacturer's site."
"The goal is to engage potential customers on the website long enough to inspire them to speak to a salesperson, thereby becoming a real lead for the dealer," he says.
Brubaker says every dealer who's attempted to create videos knows the pain involved in shooting and editing. They are expensive, time consuming and a never-ending project for a dealership to take on, taking away valuable time from what really counts – selling their products.
The video library was created by using five teams of videographers and models at the major product introductions starting last fall. "Research has shown that prospects at the top of the sales funnel tune out of most videos after three minutes." says Brubaker. "Our goal is simple – keep the prospect on the website and get them excited enough to want to know more, hence becoming a lead."
"The library shows up in two places on the dealer's website. The first is on each Inventory Page. The second place is as a standalone landing page, a Video Library, where shoppers can peruse through video after video while comparing different floorplans," says Brubaker, "all the while never leaving the dealers website at any time."
A short introductory video explains the whole concept visually. It can be found at TheRVReport.com. Links to dealers using the library can also be found there.