Web Exclusive: Companies Give Preview to RVIA Show Offerings
Tue Nov 28, 2017
Author: Scott Hansen
When the National RV Trade Show opens Tuesday morning, more than 400 booth exhibitors, thousands of company representatives, hundreds of brand new RV models gleaming in the overhead lights and thousands of excited dealers will fill the Kentucky Exposition Center in Louisville, Kentucky.
Many of those companies are debuting brand new products at the Louisville show. On Monday, a handful of them gave a media preview to the products debuting during this week.
Following is a brief summary of those product introductions:
Winnebago Industries is debuting several new floorplans across several lines at the RVIA Show. Four new floorplans will be introduced in the Intent type A line, which is being marketed as an innovative approach to windshield visibility, with narrow corner pillars, according to Winnebago public relations sapokesperson Sam Jefson.
Additionally, Winnebago will be showing a rear garage model of the type B Revel, that features 140 cubic feet of storage space; the new type C Fuze, a new floorplan in the View, two new floorplans in the Horizon type A diesel line, called the 40A and 42Q; and another in the Forza line, called the 38F.
In the towables, Winnebago is featuring the Mini Drop 1790 travel trailer with the Real Tree design, that features a large dinette area and a large slide room. The Mini travel trailer sports two entry doors instead of the usual one and full aluminum interiors. Additionally, the Intent 30R is being debuted in eye-catching colors of the Ferrari red, yellow and black, Jefson says.
Forest River's No Boundaries general manager Kevin McArt and product manager Cody Schade spoke about the No Boundaries campaign for Forest River, which is being marketed as able to appeal to the hard-core campers who want to get anywhere without any obstacles in the way, but still want the creature comforts of home.
Schade says the No Boundaries was designed with the trifecta of affordability, towability and versatility in mind.
"These can be towed by vehicles we already own," Schade says. "These models come with full kitchens, a fridge, full LP tanks, queen-size beds and still weigh less than 2,000 pounds. They can be towed by a four-cylinder car. They can be paid for less than what some families pay for their family cell phone plan."
Additionally, the roof mounted equipment comes with nearly unlimited options of what can be strapped to the unit, from ski equipment to kayaks, bicycles and more.
While Truma has been in the RV industry for about seven decades, it has mostly been operating in European markets, such as Germany, where it is based, Italy and the United Kingdom. Recently, the company expanded facilities in Elkhart, Indiana, and Florida, and has tapped into the American markets with its Truma Combi, a combination furnace and water heater; and the Truma AquaGo, designed to provide endless water at a consistent hot temperature for showers in an RV.
Truma will be showing both lines of products at the show in its booth.
Dometic's director of marketing Trey Miller discussed many of the company's products that will be on display in the company's booth throughout the week. These include the PowerChannel awning and accessories that can fit on it, as well as the Moderno Toilet with VeriFlush technology, which comes with several flush technologies all in one model.
Additionally, the company will display its CFX Refrigerator, which features Bluetooth temperature control and comes ready to store food and drinks both as a refrigerator and a freezer in one package.
Also, the company is displaying its Signature appliance suite, which is designed to provide a residential style kitchen to its customers.
"Seventy-one percent of our customers surveyed said they wanted a more cohesive look on the kitchen," Miller says. "Not piecemeal, but more residential in nature. Fifty-four percent of those said that the kitchen would sway their buying decision."
Jayco is debuting new units across all four of its subsidiary companies. Jayco will be displaying a completely re-engineered and redesigned White Hawk travel trailer, a new Talon toy hauler and more, while also putting a brand new touch on the motorized division with the Melbourne Prestige, that has been influenced by European styling, according to Jayco Marketing Director Renee Jones.
Entegra Coach has entered a brand new segment of the market with product introductions in the luxury type C and gas type A markets. The Qwest, Odyssey and Esteem are the company's new type C models, while the Emblem is the company's first foray into the gas type A segment.
Starcraft is debuting two new floorplans in the Telluride fifth wheel line – a rear bunk and a rear living room unit, as well as the GPS, which features 160 cubic feet of storage space.
Finally, Highland Ridge is displaying the Open Range 3X 384RSL and the Mesa Ridge Light at the show.
Thetford/Norcold is displaying its brand new Polar Series of refrigerators, which have become larger in the latest product introductions. The former 12-cubic foot model has become a 14-cubic foot one, while a 6-cubic footer has become a 7-cubic footer, according to Thetford Marketing Director Andy Bialorucki.
Additionally, the company is showing some new products in the oven range area and the Tank Blaster, an enzyme-based chemical that's designed to clean the interior walls of holding tanks.
Lance Camper Manufacturing
Lance Camper Manufacturing is displaying a new 2465 dual slide travel trailer that features a king size bed. The model also comes with a standard 4-foot Lance table in storage, in response to dealer and customer feedback, according to Director of Marketing Bob Rogers.
TAXA president Antonio Gonzalez says the company is displaying all of its four models at the show, including the newest and largest model the company has ever made, the Mantis, an 18-foot trailer that is designed to sleep four as well as still able to fit in the garage.
"We really don't aspire to be the greatest RV company," Gonzalez says. "We want to inspire people to get outdoors. All of our products are environmentally friendly, sustainable and lightweight. All of them can be towed by a small SUV."
The eight companies who gave a preview to the new products they are offering at the show is only a tiny piece of the thousands of new products that companies are anxiously awaiting the opportunity to show them off