Product Recall Risks Grow as Tech Drives New Triggers, Warns Allianz
Wed Dec 6, 2017
NEW YORK — Product-related risk is one of the biggest perils facing businesses today, with recall exposures increasing significantly over the past decade, bringing the potential for larger and more complex losses than ever before, warns insurer Allianz Global Corporate & Specialty (AGCS) in a new report.
The report, titled "Product Recall: Managing The Impact of the New Risk Landscape," analyzes 367 insurance industry product recall claims from 28 countries across 12 industry sectors between 2012 and the first half of 2017. Overall defective product or work is the major cause of recall claims, followed by product contamination. The average cost of a significant incident (defined as product recall claims equal to or greater than five million euros) is in excess of $12 million, with the costs from the largest events far exceeding this total. Over 50 percent of losses arise from 10 incidents. The IT/electronics sector is the third most affected industry after automotive and food and beverage, according to the claims analysis.
“Product recalls have risen steadily in the past decade. We are seeing record levels of recall activity in size and cost today,” says Christof Bentele, head of global crisis management at AGCS. “Tougher regulation and harsher penalties, the rise of large multi-national corporations and complex global supply chains, growing consumer awareness, impact of economic pressures in research and development as well as production and even growth of social media are just some of the contributing factors behind this.”
Defective products not only pose a serious safety risk to the public but can also cause significant financial damage to the companies responsible. Defective product and work-related incidents have caused insured losses in excess of $2 billion over the past five years, making them the largest generator of liability losses, according to analysis of insurance industry claims by AGCS. Recall claims are a major contributor to this total, alongside product liability claims.
Automotive Recalls Most Expensive and Largest Scale Due to “Ripple Effect”
Automotive recalls account for over 70 percent of the value of all losses analyzed, which is unsurprising given recent record levels of activity in both the US and Europe. A record 53.2 million vehicles returned in 2016 in the US according to the National Highway Traffic Safety Administration. In Europe, automotive recalls jumped 76 percent year-on-year in 2016, the highest since the EU’s rapid alert system (RAPEX) began, according to Stericycle Expert Solutions.
“We see an increasing number of recalls with higher units in the automotive industry,” says Carsten Krieglstein, regional head of liability, Central and Eastern Europe, AGCS. “This is driven by factors such as more complex engineering, reduced product testing times, outsourcing of R&D and increasing cost pressures. The technological shift in the automotive industry towards electric and autonomous mobility will create further recall risks.”
One of the largest recalls to hit the auto industry to date, involving defective airbags, is expected to result in some 60 to 70 million units across at least 19 manufacturers being recalled worldwide. Costs have been estimated at close to $25 billion.
Food and beverage is the second most impacted sector, accounting for 16 percent of analyzed losses with the average cost of a significant product recall claim almost $9.5 million. Undeclared allergens (including mislabeling incidents) and pathogens are a major issue, as is contamination from glass, plastic and metal parts. Malicious tampering and even extortion incidents pose an increasing threat, as well as the growth of “food fraud,” which has become a major issue, resulting in reputational damage and major losses.
Technology to Prevent and Drive Future Recall Risks
The report also identifies emerging recall triggers that will drive future risks and claims, largely stemming from new technologies. Advances in product testing such as genome-sequencing technology will make it easier for regulators and manufacturers to trace contaminated products in the future, potentially saving lives, but also potentially spiking litigation activity, as liable parties can be more easily identified.
Cyber recalls may become an increasing reality. Hackers could change or contaminate a product by controlling machinery in automated production plants.
“Cyber is currently an underestimated risk,” says Bentele. “We have already seen recalls due to cyber security vulnerabilities in cars and cameras.”
Innovative but untested technologies such as artificial intelligence and nanotechnology could also transform recall risk.
Pre-Event Crisis Management as Part of Corporate DNA
According to an AGCS press release, pre-event planning and preparation can have a big impact on the size of a recall and the financial and reputational damage sustained. As part of a holistic risk-management program, specialized product recall insurance can help businesses recover faster by covering the costs of a recall, including business interruption. It also provides access to crisis management services, and consultants, which can test a company’s procedures and offer global support in areas such as regulatory liaison, communications, product traceability and tampering investigations as well as genome sequencing and DNA testing to understand a product contamination.